Audacy, Inc. on sports radio with Audacy

As the sports and media industry continues to evolve, how should brands successfully navigate this complex landscape to create engaging, memorable experiences for their fans? 🤔 Sports media industry veteran, Carlo De Marchis, recently delivered a thought-provoking keynote at our Fan Engagement Summit exploring the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of realtime fan engagement in sports and media. Watch the video and read the highlights here 👇

If you want to know what a sports super-fan does on a daily basis, call me. But if you want to hear two absolute professionals share this game-changing (pun, intended) research without me adding in random stuff about my favorite Podcast App, how to maximize X (Twitter) and Reddit to consume maximum sports news in the most efficient way ...well ... attend this Webinar. Looking forward to it, Katie Stone and Lee Davis.

As we approach 2025, it’s time to take a look back at the year that was in sports media. And what better place to begin than Awful Announcing's traditional list of the Top 10 Sports Media Bloopers of 2024?

How do you break into the sports media industry as a creator? It's a competitive field, so you need to stand out. Here are 4 steps you can follow to do just that. 👇 P.S. Get one piece of actionable sports media advice every week by subscribing to The GamePlan: https://lnkd.in/ez_-KQQg

What are you doing next Tuesday? If you're in New York City - and you're in the sports business, or any business that touches the sports business, which is practically every business - you do not want to miss Front Office Sports Office Sport inaugural Tuned In sports media summit. Check out this post from Adam White for all the details:

A great asset for anyone in Media planning

A new women’s league is changing the game: Unrivaled Basketball, founded by WNBA superstars Breanna Stewart and Napheesa Collier. 🏀 → As broken down by our strategist Danielle Moss, the explosion of women’s sports is more than just a moment—it’s an ever-growing movement. → For brands and marketers, now is the right time to invest in connecting with these new audiences. Check out our full report on the New Era of Women’s Sports where we dive into the modern sports fan, cultural forces, trends and more: https://lnkd.in/g-jipDRd and DM 💬 us if you want to chat about how you can get involved in the movement.

Unlock the secrets to navigating the dynamic Australian sports market with Nexxen’s all-encompassing Sports Industry Playbook. Dive into key market trends, understand consumer behaviour on websites, and uncover TV viewing patterns. This report is your essential guide to staying ahead in the ever-evolving sports industry. 👉 Download the full report: https://lnkd.in/geH9ce48

This Thursday, tune in for our latest live webinar collaboration with VideoAmp, 'Getting Real with Sports TV Viewership.' The webinar will feature the below panel of experts discussing the latest sports sponsorship measurement trends: - Bryan Goski - Senior Vice President, Sell Side Revenue of VideoAmp - Jay Prasad - CEO of Relo Metrics - Seth Haltiner - Senior Product Manager of Relo Metrics - Hannah Shain (moderator) - VP, Marketing of Relo Metrics. Want to transform your approach to utilizing sports TV viewership data? Join us to discover how to harness the true power of audience metrics in the world of sports. https://hubs.la/Q02xB1j70

After I posted the latest edition of The Churning Point (linked below), Prof G Media cohost Ed Elson's post 'People Are The New Brands' (https://lnkd.in/e95BqQbU) appeared on my timeline. While Ed's piece is a broader and very well written outlook on the larger consumer environment within the confines of the corporate-vs-creator dynamic, it is extraordinarily insightful, even in the context of sports media. Getting at the soul of this phenomenon is the underpinnings of loneliness (especially in younger generations), as parasocial behavior — the idea of forming a one-sided relationship with someone not personally known — begins to take root in users' relationships with digital media. Organically, these behaviors lend their trust to people over brands, as relationships are still an essential experience to the human condition. While I don't think loneliness is the only factor for this phenomenon (social media platforms and addictive algorithms play a much larger role), it is a correlation that is hard to ignore. We saw this play out this past election cycle, as well as the years leading up to it, as Ed compares a consumer's relationship with CNN vs. famous podcaster/comedian Joe Rogan: "This is evident in my industry, podcasting. Joe Rogan has become more influential than the world’s largest news networks. His podcast gets 3x more downloads than the average primetime viewership of CNN and MSNBC combined," Elson writes. "The key distinction between CNN and Joe Rogan is that one is a brand and the other is a person. This distinction is embedded in everything, from the name (CNN vs. Joe Rogan) to the logo (red letters vs. a face) to the product (“the news” vs. normal conversation). In a world of chronic loneliness, the person is more compelling." I loop this back to sports media, an industry I continue to believe was on the forefront of this phenomenon. As mentioned in my latest article for The Churning Point, large brands like ESPN, TNT Sports, Bleacher Report, and even smaller ones like Barstool Sports and The Ringer have recognized the power of "person" over "brand." Listeners aren't tuning into Micah Parson's "The Edge" or "The Pat McAfee Show" because it's a Bleacher Report or ESPN show; they are tuning in because they genuinely want to know what these current and former players have to say and have a relationship with them. The same goes for Big Cat & PFT at Barstool and Ryen Russilo at The Ringer. Discoverability is one thing, but loyalty is another.