ID Comms’ Post

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gnedht3p #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gJNie9sZ #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gnedht3p #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

Some of the common dissatisfactions with traditional media agencies are a lack of transparency and accountability of results. There’s constant debate about which metrics actually matter, how to measure success, and what’s driving results. Too often, media gets boiled down to impressions, clicks, and vague reports that don’t actually tie back to what matters most—sales. One core problem is media agencies are often disconnected from the data that measures the north star metric of sales. They’re running campaigns without a clear view of whether the dollars spent are actually translating into revenue. And when it comes time to measure effectiveness, it’s a struggle to connect the dots, leading to frustration, confusion, and, at times, misleading conclusions. This lack of clarity means that brands are left in the dark, unsure if their investment is making an impact or just disappearing into the noise. Media should be accountable and directly tied to outcomes, but too often, it’s not. That’s where the real disconnect happens. #CPG #RetailMedia #advertising #RMN

GroupM: Global ad revenues to grow by 7.8% in 2024 to $989.8bn; projected to surpass trillion-dollar mark in 2025 Link in the comments Prasanth Kumar GroupM #mediabrief #GroupM #GlobalAdRevenues #advertisingmarket #marketing #media

The 2025 ad landscape is set to grow, with Dentsu and GroupM forecasting a 3.7–3.8% growth in ad spend. Nicole Ryan notes, “2025 is shaping to be a year of cautious growth, with survival and adaptation key in a challenging competitive environment.” Key insights: * Outdoor and radio will expand, but an oversaturated outdoor market may decrease rates. * CMOs are under pressure to prioritise ROI, shifting focus from brand-building to sales-driven campaigns. Read the full article here: https://bit.ly/3BPafDr

In 2 years, digital media is projected to become a $1 trillion industry – addressable media is estimated to make up 80% of that spend. With digital now dominating the paid media landscape, the pressure is on advertisers to gain control of their digital media investments. But in this new era of media, there are countless data sources giving us an almost unlimited amount of information about these investments. 👉 How do marketers even start to dissect these reports? That's why we built ID Comms' Digital Control™ framework. It provides a straightforward yet impactful solution: 🎯 100% transparency into every media dollar spent. 🎯 High-quality, reputable ad placements to safeguard your reputation. 🎯 Focused optimizations to deliver that highest possible value. Advertisers who gain control of these will see an immediate boost in value and competitive edge in the digital media space. Learn more: https://lnkd.in/gnedht3p #IDComms #DigitalAdvertising #PaidAds #Programmatic #AgencyPartnerships #MediaBuying #MediaAudit

In 2 years, digital media is projected to become a $1 trillion industry – addressable media is estimated to make up 80% of that spend. With digital now dominating the paid media landscape, the pressure is on advertisers to gain control of their digital media investments. But in this new era of media, there are countless data sources giving us an almost unlimited amount of information about these investments. 👉 How do marketers even start to dissect these reports? That's why we built ID Comms' Digital Control™ framework. It provides a straightforward yet impactful solution: 🎯 100% transparency into every media dollar spent. 🎯 High-quality, reputable ad placements to safeguard your reputation. 🎯 Focused optimizations to deliver that highest possible value. Advertisers who gain control of these will see an immediate boost in value and competitive edge in the digital media space. Learn more: https://lnkd.in/gJNie9sZ #IDComms #DigitalAdvertising #PaidAds #Programmatic #AgencyPartnerships #MediaBuying #MediaAudit

Media buying in today's advertising landscape has become increasingly complex. As principal media grows in prevalence, marketers need to assess the benefits and challenges of the approach. 4A's EVP of Media, Tech and Data Ashwini Karandikar highlights a key benefit for advertisers: access to data products from some tech platforms that are only available to those who meet a certain spend threshold. Read more in this The Wall Street Journal piece by Megan Graham: https://on.wsj.com/46B4fcd #principalbuying #media #advertising

Not All Media Channels Are Created Equal! - Follow up Media/mar-comms practitioners, CMOs and CFOs out there, if ad investment effectiveness matters to you, then dive into the details of the Profit Ability 2 study released last week. 💰 Extremely useful intelligence on the ability of key media channels to generate profit ROI, in the short and medium/long terms, even broken down by specific industries (some). This is gold and essential knowledge for channel planning and right-sizing investment based on effect! 📈 Also, VERY useful perspectives on Brand vs Performance, why it’s not much a helpful divide from a media channel standpoint, and a suggested better way of looking at it, considering Scale (of ad effect), Efficiency (Profit ROI and saturation point) and the Time of ad payback. Makes much more sense. 💡 Freely available knowledge and rather exceptional. Sadly, UK-focused, as building on the IPA's data treasure trove, however I'd think some channel effectiveness principles apply similarly in other advanced media markets. 🌐 Slides from the conference + video replay here: https://lnkd.in/ePEZrGMf Many thanks to all those involved in the development of this study and I hope lots of you media nerds out there enjoy this content! 🙂 #paidmedia #advertising #datadrivenmarketing #advertisingeffectiveness #channelplanning #themedialeader #ebiquity #gaintheory #thinkbox