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Independent Animal Nutrition Industry Advisory

Sometimes Sustainability Costs More. So What? by Andrew Winston, November 08, 2024 Many smart, strategic business decisions come with a price. Only in sustainability is this considered a problem. Corporate sustainability efforts are seemingly facing a slump of low enthusiasm, with some tired clichés like “sustainability always costs more” resurfacing. It’s a blunt, unnuanced argument. The business case for sustainability is still sound. Broadly speaking, when done well, #sustainability initiatives do one or more of the following: lower costs, reduce risk, drive innovation, raise revenues, and enhance intangible value. In short, investing in sustainability does pay off. However, contrary to what many seem to think, the argument for sustainability is not that it’s easy or always “win-win” in the short run. It’s that it’s strategic and creates value (sometimes short, sometimes long). Sustainability is, by definition, a win-win in the long run; there is no growth for business or the economy on a dying planet with unhealthy people. In areas ravaged and made uninhabitable by climate change—from extreme heat, storms, floods, or rising seas — economic activity essentially stops. Gross domestic product falls to approximately zero. https://lnkd.in/dHwWiMwu

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