IAB MENA’s Post

I don't usually repost. However, this is an Ecoscape of Retail Media in the MENA region created by IAB MENA, which till now, has not been adequately researched or documented. So, in my humble opinion, this is well worth the repost. But first, what is Retail Media? Simply put, this is any advertising you see within the #shopping environment, whether on the shelves of a physical store or in an online marketplace or even the online version of a store. To truly understand #RetailMedia, we need to ensure we understand - Where we can advertise (these are the Retail Media networks, basically the stores and online) - What enables advertising from a #technology perspective (these are the Retail Media platforms) and from a #buyer/ #consumer perspective (the Customer Data Platforms that allow us to match what people want with what we have on offer and personalize or tailor what we advertise) So save this post, and the next time you're thinking about how to reach people when they're in the buying #mindset (or when they're as close to the actual purchase point as possible), remember this Retail Media Ecoscape! #Retailmedia #advertising #consumermindset

The final industry definitions and measurement standards for in-store Retail Media are here! Developed with the IAB and refined through industry feedback, these standards clarify and transparently address the growing in-store Retail Media space. Key highlights: 🛒 Store Zones: Defined across five key areas. 📊 Media Metrics: Ad loops, impressions, and visibility clarified. 💡 Sales Tools: Metrics like sales lift and incremental sales to measure impact. Explore the full details and download the standards here: 🔗https://lnkd.in/etN2Q93Z

Retail media is taking the industry by storm ⚡️ According to IAB Europe, the retail media ad spending in Europe is set to grow by 36% in 2024 – to a staggering €14.3bn. But why are retailers so eager to embrace this new revenue stream? The answer is surprisingly simple: it leverages one of the biggest advantages they have on the market – first-party customer data – to provide genuinely valuable brand suggestions and promotions to shoppers. This way, it creates value for everyone – retailers, brands, and the customers. If you’d like to learn more about retail media – and what you need to get started – read the full article on the #NETCONOMY website. Link to the article is in the first comment below 👇

IAB and IAB Europe published the final set of definitions and measurement standards for in-store retail media today! Check them out here: https://lnkd.in/egjr4nJW. We'd love to tell you more about how Walkbase can help you align to these standards and measure the true impact of in-store retail media via our advanced sensor technology. Learn more: https://lnkd.in/efF8tVWM. #Walkbase #RetailMedia #MarTech #InStoreMedia #RetailAnalytics #MediaMeasurement

In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

📢 Exciting News! 📢 Yesterday, IAB and IAB Europe released the FINAL set of definitions and measurement standards for in-store retail media. This milestone will significantly reduce market complexity and streamline buying processes across continents. 🌍 The report highlights that "Retail stores not only offer more diverse formats than Digital OOH but also differ in that they are tied to a point of sale, necessitating some refinement to Digital OOH Measurement." We at Scala & PRN, a STRATACACHE company, are proud to have actively contributed to this report. Our efforts are paving the way for clearer and more effective measurement standards in the industry. 🔍 Don't miss the example calculation of OTS (Opportunity To See) on page 16, where we made a significant contribution. ✍️

ICYMI: In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

A new high-margin business model is emerging for retailers in the form of retail media which is developing at a rapid pace. "Retail media will be an integral part of the marketing mix in the future", says Patricia Grundmann, Chairwoman of the Retail Media Council and Vice President Retail Media & Managing Director at OBI.    Thanks to the massive push towards digital advertising in recent years, the retail media market is now forecast by IAB Europe to reach €25 billion by 2026. A huge growth compared to just under 10 billion euros in 2022.   The latest study of EHI Retail Institute reveals how retail media is shaping the future of the German market. Read more here: 👉 https://lnkd.in/evrsyW_W   Do you already use retail media in your marketing mix?