SVP-Head of Video Activation/VaynerMedia | xOmnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅ 🖥️ Mediapost (11/4; Opinion Column): “Peacock may be looking to establish a partnership/merger with Warner Bros. Discovery's Max, which could be part of a bigger plan that could see WBD's and NBCU's linear TV networks merge. Richard Greenfield, partner and media-technology analyst at LightShed Partners, says there are more than a few obstacles. One is that there is probably a 50% overlap between Peacock, Max, and Paramount+ streaming businesses in terms of subscribers. That is a concern because it would be difficult to charge substantially more for any combined service -- a key goal of any partnership agreement between these major media companies. Another key complication could be shared sports programming -- in particular sports rights -- which could affect NFL and NBA deals. "This adds complexity to how any streaming merger would be structured," Greenfield says. Peacock and Paramount+ both have access to the NFL. Warner Bros. Discovery does not have the NFL for any of its platforms, but wants to find a way to renew a long-term NBA deal.” ⬇️ #streaming #ctv #ott #avod #svod #livesports #fast https://lnkd.in/eh5RFGUX
