Hugh Scallon’s Post

Olympics drives US TV Viewing in July 🥇 Nielsen have released the topline viewing trends for July in their latest version of the Gauge. Below are some of the headlines from the report: 📶Viewing in July was up, driven by The Olympics. This bucked the usual monthly viewing trends 📈Streaming made up 41.4% of Total TV viewing, the largest share for any format recorded by The Gauge, with YouTube accounting for over 10% on its own 🤽♂️Peacock's coverage of the Olympics boosted the streamers share to 1.5% of Total TV, with a 33% increase in monthly usage 📺For the first time ever, 10 streaming titles saw at least 1 billion minutes viewed, House of the Dragon on Max was the top show, racking up 4.7 billion viewing minutes 🥇Broadcast viewing was up on its lowest share ever from last year (20% of TV) aided by coverage of the Paris Olympics, with Broadcast viewing accounting for 22% of TV viewing in the last week of July 📰 Cable viewing centered around news viewing, as the news genre was up 23% M-o-M from coverage of the Republican National Convention and the assassination attempt on Former President Trump https://lnkd.in/dXZ7NZTY

The Olympics played a significant role in boosting overall TV viewership in July, even though the event began late in the month. What's particularly noteworthy is that streaming platforms accounted for 41% of all TV usage during this period. YouTube became the first streaming service to capture more than 10% of total TV viewing, reaching 10.4%. For comparison, Peacock secured 1.5%, Disney+ held 2.1% (largely thanks to "Bluey"), and Amazon Prime Video garnered 3.4%. Nielsen’s figures for July 2024 are below. Platforms Streaming: 41.4 percent of all TV use Cable: 26.7 percent Broadcast: 20.3 percent Other: 11.6 percent

🏆Streaming reaches record levels in June 🏆 Nielsen's The Gauge report which measures US Total TV viewing has been released for June. Some headlines are: 🛜Streaming platforms accounted for 40.3% of Total TV usage, topping the previous single category record of 40.1% from Cable in June 2021 📈Growth was consistent across streaming platforms. Disney+, Tubi, Netflix and Max notched double digit growth; YouTube and Tubi recorded their highest share of TV at 9.9% and 2.0% 🏀Sports dominated the top Broadcast telecasts with the NBA finals airing on ABC accounting for the top 5 telecasts and Game 7 of the Stanley Cup also popular with viewers 📰On cable, the CNN presidential debate drove high levels of viewing with the airing on CNN the top telecast, followed by the Fox News Channel simulcast. Viewing in the sports genre declined as both the NBA and NHL concluded their seasons on broadcast networks. 🥇With the Olympics scheduled for July and August it will be interesting to see how this impacts viewing across streaming, broadcast and cable. http://nlsn.co/6048iXmAn

Nielsen’s The Gauge: Streaming Nabs Largest Share of TV Ever In November, time spent watching TV in the U.S. reached a nine-month high, according to Nielsen’s latest report of The Gauge, as viewing levels increased 5 percent compared to October to reach the largest monthly viewing total since February. https://lnkd.in/eDpaxcb5

Nielsen’s The Gauge: Time Spent Streaming Surges to Over 40 Percent According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. climbed to 40.3 percent of total TV usage, notching the highest share of TV ever reported in The Gauge. https://lnkd.in/eUJZ8Qhi

The increase in TV viewership in July 2024, largely driven by the Summer Olympics, highlights the enduring appeal of live sports as a key driver of broadcast and streaming engagement. Platforms like Peacock saw significant gains due to their Olympics coverage, suggesting that live sports events will continue to be crucial for attracting large audiences. This trend indicates that while streaming is growing, live sports will remain a valuable asset for both traditional broadcast and streaming services, potentially shaping future broadcasting strategies. #livesports #media #broadcast #olympics https://lnkd.in/dXZ7NZTY

What a great expansion to The Gauge. Nielsen’s first of its kind, cross-platform view of total TV consumption ‘The Media Distributor Gauge’ is an aggregated rank by media company. Looking across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. #nielsen

FAST platforms continue to disrupt the TV landscape with remarkable growth, as Tubi and The Roku Channel achieve record-high shares and impressive year-over-year increases in usage. #Streaming #DigitalMedia #FAST #Tubi #TheRokuChannel #TVTrends https://lnkd.in/ep76t_HC

It’s crazy how much the way we watch TV has changed, right? (Though given the cyclical nature of things, has it really?) With streaming platforms taking over, traditional TV ratings don’t seem to mean what they used to. The thing is, streaming services can’t always track viewership the same way traditional TV did, so figuring out what counts as a “hit” is getting trickier. The good news? We’re seeing a more personalized way to enjoy content, where people can watch what they want, when they want. #Streaming #Cable TV #Ratings #Media

Streaming's share of TV usage in the U.S. reached a record high in May in a new Nielsen report; FAST platforms Tubi and Roku Channel hit their highest marks. Typical for this time of year, overall TV usage was down just slightly on a monthly basis (-2.4%), but a year-over-year comparison showed a slight increase in time spent watching TV in May (+1.4%). Across viewing categories, streaming exhibited the most growth, adding 0.4 pt. to its share of TV usage to record a new high watermark of 38.8%. Streaming usage climbed 8% compared with May 2023, and the category has added 2.4 share points to its share of TV. Nielsen has more. https://bit.ly/3RIrtXG #TopTakes #StreamingGrowth #TVTrends #DigitalMedia