𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐀𝐜𝐜𝐨𝐦𝐦𝐨𝐝𝐚𝐭𝐢𝐨𝐧: 𝐇𝐨𝐭𝐞𝐥𝐬, 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐌𝐀 Today, HOTREC published its latest Hotel Distribution Study which looks at digital trends in the European accommodation sector. Find out how consumers book hotel rooms by reading our press release and study 👉 https://lnkd.in/ex2ig-cR The main findings confirm the need for proper implementation of the Digital Markets Act (#DMA). These fair digital rules will ensure a more balanced treatment of hoteliers by Online Travel Agencies (#OTAs). Did you know❓ 🔹Booking .com has a share of 71% in the OTA market, up 10% in the last 10 years. 🔸Sales channels for European hotels return to pre-pandemic trends where direct bookings continue to decrease. 🔹Online Travel Agencies undercut prices set by hotels in 4 out of 10 cases. Marie Audren, HOTREC Director General, commented: "Hotels face unfair business practices from Booking .com every day: financial loss, operational strain and reputation damage. This must end. The DMA and fair digital rules are a first step in the right direction to tackle these pressing issues." "Booking. com is withholding guest data from hotel partners and preventing hotels from offering better prices on their own websites. Affordability, transparency and choice are crucial for European consumers and travellers. This should finally be resolved thanks to the DMA." #Hospitality #DigitalMarketsAct #Booking #Hotels #Distribution
CEO BookBetterDirect - Direct Bookings from OTAs with 1-Click | Challenging OTA Dominance | Travel Tech Entrepreneur | Empowering Hoteliers & DMOs to Win Back Guests
1yWe at BookBetterDirect have been eagerly anticipating this study, and it’s certainly illuminating. As a startup dedicated to empowering hotels with more direct bookings, it’s clear that the challenges highlighted—like the dominance of OTAs and decreasing direct bookings—resonate deeply with us. The findings underscore the critical need for solutions that enable individual hotels to compete without relying heavily on expensive ads. We believe our tools can help level the playing field, allowing hotels to regain control over their bookings and enhance transparency and fairness in the market. Kudos to HOTREC - Hotels, Restaurants & Cafés in Europe and Roland Schegg for shedding light on these pressing issues. Together, with initiatives like the DMA and innovative solutions (like ours 😉), we can pave the way for a more equitable future in hospitality.