Holly Hughes’ Post

The next wave of B2B marketing concerns personalization, connection, and innovation. Here are key trends to keep on your radar: ▪️ AI-Powered Personalization: Use AI to precision tailor content and outreach strategies, improving customer engagement. ▪️Human-Centric Content: Shift from data-heavy messaging to relatable, humanized content, especially on platforms like LinkedIn. ▪️Hyper-Personalized Micro-Content: Deliver the right content at the right time to smoothly move prospects through their buyer journey. ▪️Community-Led Growth: Build online communities that foster peer-to-peer interaction and brand advocacy. ▪️Employee Influencers: Leverage your team's voices to showcase authenticity and expertise. 2025 is a time to rethink strategies and embrace innovation. #AI #IntegratedMarketing #B2BMarketing

From integration of AI, used wisely as a copilot, to private communities and employee Influencers for increasing sales and building trust - these are emerging trends we can expect to see in 2025, according to Forbes Communications Council. #B2Bmarketing #trends

The era of product-centric messaging is over. My colleague in the US, Ricky A., shares why and how B2B businesses should bet against the market to win big. 💰 Just as the keen-eyed protagonists in the film, 'The Big Short' foresaw the impending collapse of a bloated market, savvy B2B marketers will have recognised the need for a major shift in marketing dialogue. Whether it's by speaking directly to the heart of customer needs, preferences, and pain points or using influencers, customer testimonials, and immersive experiences to forge emotional connections with your audience, the key to sustainable long-term growth lies in embracing a customer-first approach. So, what does that mean for B2B businesses across industries? Find out in his latest blog here 👉 https://lnkd.in/g2g7KvPA #TransmissionB2B #B2BMarketingStrategy #B2BMarketing

Betting markets and financial markets may seem worlds apart, but they share intriguing connections. Have a look at how we dive into the fascinating interplay between these two seemingly disparate realms.

The era of product-centric messaging is over. Our President, Americas, Ricky A. shares why and how B2B businesses should bet against the market to win big 💰 Just as the keen-eyed protagonists in the film, 'The Big Short' foresaw the impending collapse of a bloated market, savvy B2B marketers will have recognised the need for a major shift in marketing dialogue. Whether it's by speaking directly to the heart of customer needs, preferences, and pain points or using influencers, customer testimonials, and immersive experiences to forge emotional connections with your audience, the key to sustainable long-term growth lies in embracing a customer-first approach. So, what does that mean for B2B businesses across industries? Find out in his latest blog here 👉 https://lnkd.in/g2g7KvPA #TransmissionB2B #B2BMarketingStrategy #B2BMarketing

What do the experts at Forbes expect to see more of in the B2B space this year? To mention a few: ✅ Hyper-Personalized Micro-Content ✅ Seamless AI Customer Assistance ✅ Event And Experiential Marketing ✅ Community-Led Growth ✅ Employee Influencers Take a peek at the full list below and share your thoughts in the comments! #B2BMarketing #2025Trends #MarketingTrends

Search behavior is evolving, AI agents are rising, influencer marketing is making waves, and more: 2025 is set to redefine B2B marketing truly! Here are our trends and predictions for this year 👇🏽👇🏽👇🏽 https://lnkd.in/gcst5NHA

Although influencer marketing is often a strategy most people connect with B2C advertising, B2B influencer marketing can be extremely valuable and support lead-generation efforts. Campaigns involving micro-influencers on LinkedIn have seen conversion rates up to 20%. Have you tried an influencer campaign? What was its impact? #B2B #LinkedIn #Marketing #InfluencerMarketing https://lnkd.in/dvQ84wrz

Although influencer marketing is often a strategy most people connect with B2C advertising, B2B influencer marketing can be extremely valuable and support lead-generation efforts. Campaigns involving micro-influencers on LinkedIn have seen conversion rates up to 20%. Have you tried an influencer campaign? What was its impact? #B2B #LinkedIn #Marketing #InfluencerMarketing https://lnkd.in/gYFqXJiJ

Our commitment to innovation means providing marketers with tools that empower smarter targeting, deeper insights, and measurable results. Precision isn’t just our goal—it’s our standard. These innovations are designed to deliver unmatched accuracy, actionable insights, and meaningful engagement at every stage of the buyer journey. Learn how pharosIQ is raising the bar in intent-driven marketing: