Hollis Guerra’s Post

This is what it is all about, leveraging ancillary metrics and third-party data to showcase the true value a Connected TV campaign brings to your business. At Keynes Digital we encourage our brands to leverage frequent incrementality tests, whether homegrown or through trusted third-party incrementally partners like Measured, to continuously analyze and understand the true impact connected TV campaigns provide their business. Any CTV vendor that prioritizes siloed performance metrics as the main source of truth simply does not have that brand's growth interests in mind. #ctv #connectedtv #digitaladvertising #incrementality #growth

How many times can you see an ad before it gets on your nerves? In our latest blog, we delve into the science of “ad frequency” and how it affects your CTV campaigns. Check it out: https://hubs.la/Q02x5n7t0 #OKO #Monetization #AdTech #CTV #adtech

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Centriply's Advanced TV Solutions are Built for the Future. They're built for...the healthcare industry...political campaigns...the financial industry...the hospitality industry...the automotive industry...every industry...YOUR industry. Powered by Tango Media Systems #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Centriply's Advanced TV Solutions are Built for the Future. They're built for...the healthcare industry...political campaigns...the financial industry...the hospitality industry...the automotive industry...every industry...YOUR industry. Powered by Tango Media Systems #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

In case you missed it! Cogwear was featured in Ad Age for our role in the neuro-driven Topgolf campaign with GlassView - NeuroPowered Media™! Our technology helped nearly double engagement and boost brand favorability by 13%. Discover how neuro-data shaped smarter media placements across online video, CTV, and more. https://lnkd.in/eBKpU_DY

Centriply's Advanced TV Solutions are Built for the Future. They're built for...the healthcare industry...political campaigns...the financial industry...the hospitality industry...the automotive industry...every industry...YOUR industry. Powered by Tango Media Systems #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

🔍 Spotlight on Attention and CTV: Yieldmo's Idea Exchange at Cannes 🔍 Jennifer Werner, Yieldmo's CRO, sits down with Jeremy Cornfeldt from Tinuiti to explore the critical role of attention and CTV in today’s rapidly evolving digital environment. Catch the full interview below!  #Cannes2024 #attention #ctv #DigitalMarketing

IRIS.TV and Innovid have launched the industry's first advanced video-level contextual measurement product. This innovative solution, available through the Viant DSP, allows #advertisers to optimize campaigns based on contextual, emotional, and brand suitability factors. Silverpush is proud to be a data partner in a groundbreaking new era for #CTVadvertising! Read more: https://lnkd.in/dba2Yhec Together, we're driving the future of Connected TV. #innovid #Iristv #dsp #contextual #videoadvertising #pressrelease #usa #measurementplatform #videolevel #adtech #techtrends2024 #futureofadverstising #datapartner

Connected TV (CTV) is officially the fastest-growing ad channel in the U.S., with ad spending expected to cross $30 billion by 2025. But with growth comes challenges: measurement, cross-channel reconciliation, and data activation top the list for advertisers in this booming space. At OmnifyTV, we’re empowering brands and publishers to unlock the full potential of CTV through innovative solutions that prioritize transparency, accuracy, and a seamless viewer experience. As CTV continues to reshape the media landscape, the question is: Are you ready to ride the wave of this revolution? Let’s connect and discuss how OmnifyTV can help you. #ConnectedTV #CTVAdvertising #AdTechInnovation #OmnifyTV