Henry Timms’ Post

How our week started: The Los Angeles Times ✅ How our week's going: Forbes ✅ WBBM Chicago ✅ NBC Chicago ✅ NBC New York ✅ NBC Los Angeles ✅ Fox Atlanta ✅ Houston Chronicle ✅ Yahoo ✅ Yahoo Finance ✅ CNBC ✅ NOBLE Digital Studio #digitalpr #ThisIsNOBLE #publicrelations #mediarelations

This is Daryl Parson. He is a longtime member of the Hearst Charlotte DEI Committee. He is a most dependable team member who's always willing to lend a hand and support the overall goal. But, his best attribute is his ability to step outside of his comfort zone and try new things. This year Daryl successfully moderated our discussion panel during Pride Month and hosted the first Hearst Guys' Gathering in August. Though he said this wasn't his usual skill set, there was no evidence in his performance to support that claim 😊 We can't wait to see what he does next! 𝟭. 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼?  Daryl Parson, Station Specialist – we build daily commercial TV logs for Hearst owned stations across the country, and I am also a part of HTV's Digital Ad Ops team. 𝟮. 𝗪𝗵𝘆 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗗𝗘&𝗜 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲? Because I felt the need to step up and ensure the quiet ones were heard. 𝟯. 𝗪𝗵𝘆 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆, 𝗘𝗾𝘂𝗶𝘁𝘆 𝗮𝗻𝗱 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲? To bring perspective to the typical day to day office model. 𝟰. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗼𝗿 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲? To continue to come up with inclusive, educational, and interactive things for the staff to engage in. I feel people work better when they feel better at work. Thanks, Daryl! #DEI #HearstCharlotteDEI #diversity #equity #inclusion #inclusive #communication #allvoicesheard #understanding #respect #empowerment #humility #courage #steppingout #comfortzone #gettingtoknowyou

5 Pieces of free advice, knowing the ad business deeply, after 30 years in it: - Always follow the talent. - A Vision can be blindsided, hacked and debilitated by the lack of preparation that comes with always being short term. This goes all the way from your creative reputation to your balance sheet. - Avoid making important decisions on an emotional moment. - Stating the obvious adds little value. - Keep an even keel. Trust and celebrate accolades and critics with equal stance. Neither celebrating hype or being offended will help you.

What does it take to build connections in major media? Dante Simpson, Ph.D sat down with NBCUniversal's EVP of Client Advisory, Advertising & Partnerships, Yusuf Chuku. Yusuf joins us to discuss the art of cultural connection, "new-stalia" (Gen-Z's newfound interest in content from prior generations), the importance of live events and so much more in the rapidly changing media landscape. The conversation demystifies connection, disspells advertising assumptions and shares behind-the-scenes perspectives of NBCUniversal's partnerships, growth, authenticity and creating lasting relationships with its audiences. FINTECH.TV

Can readership patterns predict outcomes? If this years Oscar’s are anything to go by there were some clear indicators of the winners prior to the red carpet event which we saw via Teads Media Barometer Tool. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #viewership #tv #contextual #cookieless #data #teads #readership #consumertrends

📣For all members who value creativity… We saved you a seat. As the 2024 awards season comes to a close we invite you to behind-the-scenes straight from the judging room – where creativity without confines is celebrated – witness the deliberations that defined the future of advertising and creative excellence this season. ➖Learn from the Best: Hear directly from top creatives and industry pioneers as they share their thoughts, critiques, and insights. ➖Inspire Your Own Work: Understand what sets winning ideas apart and apply these lessons to your own creative projects. ➖Stay Ahead of Trends: Get a sneak peek into the trends and innovations shaping the future of advertising and creativity. Don’t miss this look inside the judging process. It’s more than just an awards show; it’s a celebration of creativity, ideas, and the relentless pursuit of excellence. Discussions coming June 10th.

Love the fact someone is out there interviewing in the streets! BIG props! I do have a thought that might be controversial but I wanted to share bc I'm open to thoughts: Honest question: What's the real benefit to making healthcare "affordable?" Nothing in this life is free, so someone is going to have to pay for it right? Regardless, here is my point: "If it costs $10 to treat any broken bone, where's the incentive to be more careful/less reckless?" Do we want to make minor/everyday healthcare expenses + treatment for uncontrollable diseases cheaper BUT keep the things like ER visits because you overdosed or broke your arm the same price, if not higher? My worry comes from this example in the NBA: A player is flat our rude and gets penalized by a FINE that may be thousands of dollars, but since this is less than 1% of their annual income, who's to say they're not going to maintain their bad behavior? Where's the incentive to behaving oneself? Do we raise the fine to half their annual salary and donate it to charity or use it to pay hospital staff? I believe incentivizing good behavior is the way to go. If we each got a higher tax cut because we spent less on healthcare, America would be healthier.

This year's Oscars dazzled, smashing viewership records with an impressive 41% year-over-year increase in readership, as reported by the Teads Media Barometer.  ✨ MediaPost highlighted that the Academy Awards experienced a remarkable 37% surge, reaching a four-year peak of 19.5 million viewers. 🎥 Check out key Insights from the Teads Media Barometer, Powered by Contextual Intelligence: • The fervor surrounding "Barbie vs. Oppenheimer" and the notable omission of Margot Robbie and Greta Gerwig from the Best Actress and Director category propelled a significant 41% year-over-year boost in Oscars readership the day following the awards. • From Ryan Gosling's "Kenergy" to John Cena's nudity, Billie Eilish's standing ovation to Al Pacino's lack-luster delivery; in terms of Global readership over the past 7 days, it was Emma Stone's surprise victory in Best Female Actor made her the most read person from the Oscars. *Does Readership Predict Oscar Wins?* Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #oscarsdata #academy #academyawards #barbie #oppenheimer #cillianmurphy #christophernolan #margotrobbie #gretagerwig #bradleycooper #johncena #billielish #emmastone #viewership #tv #contextual #cookieless #data

Does Readership Predict Oscar Wins? Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0

Celebrating Black History Month in the Digital Marketing Industry with Snyder Group, Inc. As February comes to a close, we must take a moment to reflect on our ongoing commitment to promoting diversity, equity, and inclusion in the digital marketing industry. Black History Month provides us with a unique opportunity to not only celebrate the accomplishments of Black professionals but also to actively promote inclusive practices within the field. One way we can honor Black History Month is by amplifying diverse voices and perspectives. We can achieve this by showcasing campaigns that accurately represent the experiences and contributions of Black individuals and communities. Investing in mentorship programs and educational initiatives aimed at empowering aspiring Black marketers is also crucial for creating a more inclusive industry landscape. Our efforts to champion diversity and inclusivity should not be limited to Black History Month alone. We should strive to create a digital marketing industry that thrives on the rich tapestry of perspectives and talents that make our community truly vibrant, throughout the year. 🖤 #BlackHistoryMonth #DiversityInDigital #InclusiveMarketing