Helen Bywater-Smith’s Post

I have been showcasing the NEW Ipsos CX PersonaBot here in Denmark this afternoon and asked our Demo - Ipsos Express a train company and the "First Class Business person" persona "Busy Betina" to come up with some ideas of how to design a new concept train experience based on the Danish concept of Hygge. Here are her ideas... 🪄 As Busy Betina, the First-Class Executive, the concept of a high-speed rail experience connecting the Nordic countries sounds both exciting and luxurious, especially with the integration of the Danish concept of Hygge. Hygge, which embodies coziness, comfort, and contentment, could be the central theme that differentiates this rail experience and makes it truly unique. Imagine stepping aboard a high-speed train where the interior design reflects the warmth and simplicity associated with Hygge. The carriages could feature soft lighting, natural wood finishes, and plush seating arrangements, creating an inviting and relaxing atmosphere. This environment would be perfect for unwinding or preparing for meetings as I travel through the beautiful Nordic landscapes. To further enhance this experience, the train could offer a selection of locally sourced Nordic delicacies, served in a way that feels like a warm, intimate gathering. Picture enjoying a cup of rich, aromatic Scandinavian coffee or savoring traditional pastries while watching the serene landscapes pass by. Additionally, the service could incorporate elements of Hygge through personalized touches, such as offering blankets and comfortable slippers for a cozy journey. The staff, attentive yet unobtrusive, could provide a welcoming and personable service, making each passenger feel at home. The idea of Hygge could also extend to a digital experience, with an app that offers curated content about the regions being traveled through, allowing passengers to immerse themselves in the culture and history of the Nordic countries. This high-speed rail experience, rooted in the essence of Hygge, would offer a seamless blend of speed, comfort, and cultural immersion, allowing passengers like me to travel in style and tranquility, perfectly complementing my desire for a serene and luxurious journey. (Generated by AI). 🪄 And I used her idea with a prompt in Ipsos Facto to generate a photograph of the new concept... which then I turned into a video using Runway! Do you want to have a play!?! Get in touch for a demo of the Future of Research. Lena Gilchrist Steven Naert #cx #experiencedesign #ipsos #ipsospersonabot