Helena Chmielewska-Szlajfer, PhD’s Post

A significant shift in media dynamics is underway. 21% of U.S. adults, and 37% of those aged 18-29, now rely on social media influencers for their news. This underscores the evolving role of social media in shaping public discourse and information dissemination.

Fame and celebrity were once reserved for a select few in entertainment. But that was before social media influencers became a thing, especially individuals from multicultural backgrounds. Partnering with the right influencer can be valuable for brands looking to grow trustworthiness and credibility, particularly among potential new customers. Check out our latest blog on working with these nouveau celebrities, perhaps relatively anonymous among chunks of the mass public but reputable voices among targeted slices of cyberspace. https://bit.ly/3yM7yAB #influencermarketing

Fame and celebrity were once reserved for a select few in entertainment. But that was before social media influencers became a thing, especially individuals from multicultural backgrounds. Partnering with the right influencer can be valuable for brands looking to grow trustworthiness and credibility, particularly among potential new customers. Check out our latest blog on working with these nouveau celebrities, perhaps relatively anonymous among chunks of the mass public but reputable voices among targeted slices of cyberspace. https://bit.ly/3yM7yAB #influencermarketing

🚨🇺🇸 1 IN 5 AMERICANS RELY ON SOCIAL MEDIA FOR NEWS A report from Pew Research Center reveals 21% of U.S. adults get their news from social media influencers, rising to 37% among those aged 18-29. Defined as creators with 100,000+ followers, influencers have become key alternatives to traditional outlets. Both parties embraced this trend during the 2024 election, with 200 influencers at the Democratic convention and 70 at the Republican event. Male influencers outnumber women 2-to-1, often leaning conservative, except on TikTok. Platforms like X and Instagram dominate this growing news ecosystem. i5News

🚨🇺🇸 1 IN 5 AMERICANS RELY ON SOCIAL MEDIA FOR NEWS A report from Pew Research Center reveals 21% of U.S. adults get their news from social media influencers, rising to 37% among those aged 18-29. Defined as creators with 100,000+ followers, influencers have become key alternatives to traditional outlets. Both parties embraced this trend during the 2024 election, with 200 influencers at the Democratic convention and 70 at the Republican event. Male influencers outnumber women 2-to-1, often leaning conservative, except on TikTok. Platforms like X and Instagram dominate this growing news ecosystem. i5News

🎯 Did you know that 21% of US adults now turn to social media influencers for their daily news fix? An intriguing study by Pew Research Center reveals that nearly 40% of young adults under 30 rely on influencers for their news intake. 📱🗞️ This shift in how we consume news is reshaping the media landscape. The study highlighted that while influencers often discuss current events and civic issues, surprisingly, a significant portion of their content

News by way of the Dunning-Kruger effect. "A new survey found that influencers have, to an extent, replaced mainstream media. About 21% of US adults—and nearly 40% of adults under 30—now get their news from individual creators, according to a Pew report." (Morning Brew)

Gulp. Nearly 40% of young adults under 30 rely on news influencers to stay updated on current events and politics, according to Pew. The vast majority of those influencers – 77% – are NOT affiliated with a news organization or have never worked in the news industry. https://lnkd.in/eSrK4wyG

“One newsroom that has started to embrace this approach is Yahoo News, which earlier this year launched a creator program that pays influencers a share of advertising revenue in exchange for posting content to its site. Though Yahoo News mostly aggregates articles from other publications, it could serve as an early model for the broader news business hoping to find more views and subscribers.” - and just to add my own thoughts: this extraordinarily in depth analysis of the generational cliff facing news consumption comes from . . . *a local newspaper in Spokane*: one of the few independent family-run newspapers remaining in the country. Community-rooted journalism matters but it needs to adapt to the needs of the next readership, which has already decoupled their news consumption from legacy media.

10 Tips On How To Talk To Kids About Radical Influencers from the Global Boyhood Initiative, coordinated by Equimundo: Center for Masculinities and Social Justice Click here to for tips: https://lnkd.in/ghwheyyE