Hammerhead’s Post

Same same but different 😂 When I was in Thailand, I learned this phrase they had back then: "Same same but different". That one stuck in my head for some reason, but it could be so true for so many different situations in life! Even if the idea is similar and we are trying to create a motorcycle racing game, if we choose a Vespa or a Harley, it could completely change our target audience, and since we've changed our target audience, it would affect our whole marketing strategy, our creative and completely change our brand! Harley Davidson fans look different, behave differently and usually like completely different things from Vespa motorcycle riders or sports motorcycle riders! Just like Formula 1 fans are usually very different from Tesla car fans 🤓 #IndieGames #Vespa #GameDesign #GamingIndustry #GameMarketing #MotorcycleGame #HarleyDavidson

Same same but different 😂 When I was in Thailand, I learned this phrase they had back then: "Same same but different". That one stuck in my head for some reason, but it could be so true for so many different situations in life! Even if the idea is similar and we are trying to create a motorcycle racing game, if we choose a Vespa or a Harley, it could completely change our target audience, and since we've changed our target audience, it would affect our whole marketing strategy, our creative and completely change our brand! Harley Davidson fans look different, behave differently and usually like completely different things from Vespa motorcycle riders or sports motorcycle riders! Just like Formula 1 fans are usually very different from Tesla car fans 🤓 #IndieGames #Vespa #GameDesign #GamingIndustry #GameMarketing #MotorcycleGame #HarleyDavidson

The new Hammerhead Karoo 3 is here, and it's packed with exciting upgrades. But how does it compare to the Karoo 2? Find out in our comprehensive article, where we dive deep into the differences between these two powerful bike computers. #hammerheadkaroo3 #hammerheadkaroo #GPS #cycling https://lnkd.in/gzdbHB7n

By constantly moving forward while still honoring tradition, Vans is embracing a fiercely forward-thinking mindset that permeates the worlds of skateboarding, art, music, and more. Read more 👉 https://lnkd.in/ekyj5sA7 #Vans #AlwaysPushing #Advertising #DigitalAdAgency

The recent collaboration between Porsche Cars North America / Porsche AG and Crocs has taken TikTok by storm, garnering over 5.5 million views, 750k likes, and thousands of comments and shares in just two days. This viral campaign not only highlights the potential of unexpected partnerships but also underscores the power of targeting Gen Z where they are most engaged. 🔥 Expanding the Collaboration: The Burning Rubber Collection - Building on this momentum, there’s a fantastic opportunity to roll out a full 'Burning Rubber Collection'. This could include stylised shoes inspired by Porsche’s sleek design and performance features, along with exclusive Porsche-themed shoe charms that enthusiasts can collect or mix-and-match. 🚙 💡 Launch pop-up stores across major city and racing events, blending the world of automotive performance with fashion. 💡 Collaborate with influencers who embody the car culture and fashion-forward aesthetic to drive excitement and anticipation. 💡 Tie the campaign to a sustainability angle— recycling old Crocs into racetrack materials or old Porsche tyres into shoes, reflecting both brands' commitment to innovation and sustainability. How can brands creatively leverage their legacy to meet the modern expectations of younger audiences? #PorscheXCrocs #GenZMarketing #BrandCollaboration #DigitalMarketing #InnovationInRetail #TikTokTrends #BurningRubberCollection #WildThoughts #MakeMomentsThatMatter #Wild #BrandPartnership #TikTok #Trends #DigitalAdvertisement #Porsche #Crocs #Collaboration #ExperienceDesign #VR #AR In case you didn't see it: https://lnkd.in/drTWmkJH

AN EXCITING NEW CHAPTER FOR THE RACE MEDIA 🏁 The Race Media, the company behind The Race, WTF1, Driver Database and WTF Talent, has been acquired by RAFA Media in a deal that will take the largest independent producer of motorsport podcasts and videos to the next level. The RAFA Family of Companies, founded by Rafael Martinez, stands for “Race As Family Always” and is a collective of businesses united by a passion for motorsports. The group includes RAFA Media, RAFA Racing Club, Grid Finder, Traxion, 8Twelve Wheels, 812 Brands, RAFA Racing Team, and RAFA Motors, all working together to share resources and enhance each other’s visibility within the motorsport’s community. Guided by a mission to democratise access to motorsports, the RAFA Family of Companies is committed to telling captivating stories through high-quality content while making the sport more accessible to fans worldwide. Additionally, RAFA is dedicated to opening doors for underrepresented groups, including women and minorities, who have not traditionally had opportunities to be part of the motorsport industry. Rafael Martinez, Founder of RAFA Family of Companies said: “At RAFA our mission has always been to democratise and grow motorsports, making it accessible to everyone, regardless of their background. The acquisition of The Race Media is a pivotal step in this journey. By integrating innovative content and immersive experiences, we aim to inspire a new generation of motorsport enthusiasts and empower them with opportunities to engage in this thrilling world. Together, we will break down barriers and create a vibrant community where everyone can share in the passion and excitement of motorsports.” The Race Media founder and CEO, Andrew Van de Burgt said: “This is an incredibly exciting moment for The Race Media. Rafael is a very impressive and ambitious person who is building something very special in motorsport. This is a fantastic opportunity for us to grow together and push on to maximise our potential. Formula 1 is in a tremendous growth period at the moment, in the US especially. Being a part of RAFA Media will allow us to ride this wave and expand into new territories.” Find out more about this exciting new chapter in the link below. #motorsport #motorsportmedia #acquisition #rafamedia #therace #theracemedia #F1 #F1media

𝐆𝐨-𝐊𝐚𝐫𝐭 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐓𝐡𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 2025 𝐊𝐧𝐨𝐰 𝐦𝐨𝐫𝐞: https://lnkd.in/dzVRgpbf The go-kart market is speeding ahead, driven by both recreational enthusiasts and the growing interest in motorsport as a hobby! 🏁 As we approach 2025, here’s why the go-kart market is an exciting industry to watch: ✅ Rising Popularity: Increasing interest in #motorsports, #adventure parks, and outdoor recreation is boosting demand for go-karts. ✅ #Technological Advancements: #Electric go-karts are revolutionizing the market, offering eco-friendly and efficient alternatives to traditional models. ✅ Family-Friendly Fun: Go-karting continues to be a popular family activity, creating opportunities for entertainment businesses. ✅ Emerging Market Segments: The rise of indoor and outdoor racing tracks, along with rental go-kart services, is opening new revenue streams. With global demand rising, the go-kart market is poised for significant growth as new experiences and innovations enhance the thrill of racing. 🚗💨 Whether as a recreational activity or a competitive sport, go-karts are here to stay. #GoKartMarket #Motorsports #RecreationalActivities #ElectricGoKarts #EntertainmentTrends #FutureOfRacing #GrowthOpportunities

Evolution of an Icon: VANS' Journey from Skate Culture to Global Phenomenon Dive into how VANS transformed from a California skateboarding essential to a global lifestyle brand while maintaining its authentic cultural roots. Swipe to see how VANS masters the art of staying true to its core while embracing digital evolution. What's your take on heritage brands adapting to the digital age? #BrandEvolution #DigitalTransformation #EcommerceStrategy #RetailInnovation #BrandStrategy #CustomerExperience #StreetStyle #RetailBranding #MarketingStrategy #DigitalMarketing #BusinessGrowth #BrandAuthenticity #RetailTrends #FashionBusiness #ActionSports #FreelanceEconomy #FutureOfWork #DigitalTransformation #RemoteWork #LinkedInNews #WorkTrends

GOAL ACCOMPLISHED :-)

You know, when Transitions Drivewear lenses first came to market, I introduced it as the greatest sunwear lens ever made for driving. But even though Drivewear really excels in the driving environment, it has never been confined to the car. Over the years, when people tell me how much they love their Drivewear, I hear things like, “I love it for golf; I love it for cycling; I love it for boating, I love it for coaching soccer.” No surprise! Because with constant adaptation, glare-blocking and contrast enhancement, Transitions Drivewear lenses are excellent everywhere outdoors, from sunrise to sunset. So, question for my Drivewear fans out there: In your experience, what kinds of outdoor activities are more enjoyable with #TransitionsDrivewear? #OpticalIndustry #PolarizedLenses #OphthalmicLenses #Sunwear