99% of US Amazon brands are missing out on more customers, more sales, and more growth.
CONTEXT:
Yesterday, I came across Marketplace Pulse's article about the international Amazon marketplaces that US-based brands sell in.
What surprised me is that less than 1% of them sell outside North America.
12% of US brands sell in Canada & Mexico. Less than 1% of the same brands sell in Europe.
MY TAKE:
Feel free to read the article for detailed breakdown, but here’s why this surprised me:
Amazon’s biggest European marketplaces are Germany and the UK.
You’d think that US brands would see this with wide eyes & pounce on those markets.
But according to the data, they haven’t been doing that.
To me, this is a huge mistake & represents a bigger problem in the “Amazon-only” seller space.
As a brand, you need to sell where your customers are.
This means selling in as many channels & as many countries as possible.
Otherwise, you’re limiting sales & limiting growth.
Less customers you’re selling to = less growth. It’s as simple as that.
The craziest thing about all of this is how much upside US brands are missing out on.
When you consider the potential added revenue that a new international market brings?
It seems almost silly to not go international.
Think about this, you’re already set up on Amazon in the US.
You know the ins & outs of the platform already. Plus, Amazon is the #1 seller in most European countries too…
So you’re walking into an established channel of new customers without too much hassle.
I say “too much” because obviously there’s taxes, accounting, and inventory to sort out.
But what is that compared to having more paying customers & more global reach?
TO TIE THIS UP:
Our most successful customers sell on multiple channels, in multiple countries.
With the help of Flieber, they’ve mastered multichannel inventory management.
They sell overseas with all the confidence in the world because of what we’ve helped to enable.
So I don’t see why more brands don’t expand overseas.
Europe is a hot spot for new customers if you’re a US brand.
Less than 1% of your competitors have clocked onto this.
This is a perfect opportunity to break away & try something different.
To me, expanding into Europe is a no-brainer.
I did that myself when I owned an Amazon brand.
And it was one of the best things I did for our success.
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