Guy Linnegar’s Post

It’s always exciting to announce a new retail listing, and this one’s a big one... Löfbergs is now in Asda! 🎉 I had it all planned out: a trip to store, a red ribbon to cut, a party popper to pull - the perfect photo opportunity celebrating us looking great on shelf. Only when I arrived, the shelf was empty. Completely sold out. Not what I had in mind, but I'll take it as a good sign. Fortunately, I had some Löfbergs Brazil and Espresso in the car, so made do with a quick snap outside instead. A huge thanks to the Asda team - it's been great working together since we first started talking at London Coffee Festival last year. If you do spot us in Asda, let me know - I’d love to see a photo!