Guillermo Pérez’s Post

I have Swift Fatigue, but it looks like maybe I'm alone. Still, I think it's a bummer that more people have care about her attending a football game and her relationship than any of her major professional milestones in the last 6 months. Check out the full breakdown of what people read about the Super Bowl and our deeper dive into Taylor Swift:

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆! We've all heard the adage, "slow and steady wins the race." While it may sound cliché, it's a timeless truth. Just show up and do the work consistently: ↳ even when the initial excitement fades ↳ even when there’s no immediate reward ↳ even when we don't feel like it ↳ even when it's challenging Consistency isn't about perfection. It's about progress. It's the daily grind and the persistent pursuit of excellence, that ultimately leads to extraordinary results. Stay focused and keep moving forward. Success may not come overnight, but with consistent effort, it will come. ♻️ Share if you agree. ☝️ And follow Stuart Andrews for more.

Awards ≠ success. They're a pay-to-play back-patting ceremony the Ad World worships. But there's one big problem: awards don't help clients. Clients want customers. They don't care about the awards their agency has won. I learned this the hard way when we got fired after winning two awards. Sure, our creative was nice, but our work wasn't tied to revenue, so once things got tight, we got the axe. So, agency owners and marketers in general. Let's stop worshipping awards and start caring about how we can drive bottom-line growth.

We have some truly great clients. The common denominator is they have high quality products, demand high quality in everything they do, and want to work with partners that deliver high quality results. Birds of a feather, flock together :) #ambition #collaboration #excellence #madetopersuade #audiencefirst #highstakesstories #strategicstorytelling #presentationdesign

Don't just make an impression; make a difference. Because it's about more than standing out.  It's about standing for something. When audiences are met with authenticity and purpose,  They'll give you permission to go places you've never been to before.  To venture beyond the business and make an impact on the most critical issues of our time. Because the real battle isn't for their attention; it's for their hearts.  And connecting what you do with what the world needs is how you win the war. Great content really can change the world. When our clients win, we ALL win. #thehooligansagency #creativeagency

Story = Attention capture = Movie Industry = Status – and how it helps your business ---   The Americans spend about $10.45B a year at the theatre. How come? Not necessarily for entertainment or emotional experience… But like everybody else in the world, we love stories. Good guy vs bad guys. About going through challenges. A tragedy or a victory. The plot and the sub-plots … It’s been ingrained in the human mind since our existence from the dawn of the history of mankind. Hollywood (and Bollywood) knew about this so well. They deploy this to capture the heart, attention, and imagination of billions of people. That’s why people don’t turn their heads when their eyes get fixed on the screen. Even they didn’t realize it until after it was released. Awareness doesn’t exist at that moment. But stories itself is not enough. It must be narrated in such a way that entices our curiosity to capture our attention. So, the industry needs to keep people’s attention for an indefinite period of time with more impact. they brought it in real life! That’s when they founded the Oscars — to create focused attention in a grandeur style with a massive impact, with the help of media & journalists who are hungry for stories. In it, there’s always someone who makes a list – either it’s a man, a group, an organization, or even a company itself. So, imagine you’re that guy, the organizer. You analyze. You compare. You calculate. made all those lists – those whom you invite and who will sit on the front row. And then you sort of form rank them – the nominees. So that people like... “I wonder who’s the best?  Wow, this guy is in the nominees! Should I invite him or not? Is Cillian Murphy going to win this?" And it’s on the local, national TV or news, went viral. It’s out there for everybody to see. And all those celebs have to put up with. They’re doing their parts. They’ve got to be on the radar all along. With the ultimate goal: to create a climactic scene. ---   #directmarketing #directmarketing #emailmarketingfundamentals #storymarketing

You Don’t Need Film Stars to Create a Buzz! In a world chasing big names and grand gestures, sometimes the simplest acts leave the deepest marks. At My Little Ones, a cozy children’s shop, the owner chose a path that didn’t rely on glittering endorsements or star-studded appearances. Instead, they reached out to their audience in a way that felt authentic and heartfelt. For their shop inauguration, they did something truly extraordinary—something that came straight from the heart. The result? Smiles that lit up faces and a story that resonated with millions. It’s proof that the brightest stars in any story are kindness and authenticity. Building a brand isn’t about pouring in money; it’s about pouring in love. When you care enough to connect, a little creativity can create ripples that turn into waves #BusinessStorytelling #BrandValue #MarketingTips #EmotionalBranding #CustomerConnection #EntrepreneurMindset #SmallBusinessMarketing #branding Video courtesy - I my little ones - Social Media Post

✒️ Author Oscar Wilde famously said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” 🖥️ There’s some truth to this, with one major caveat: Wilde never had to worry about going viral on the internet. 📈 Do you know what to do if your company goes viral for the wrong reasons? Check out the advice from Hannah McNaughton and other Forbes Agency Council experts on how to handle bad press with grace and professionalism: ➡️ https://hubs.li/Q02LK1hQ0 #digitalmarketing #forbes #metricmarketing

Oprah Winfrey 1. Authenticity and Relatability: Oprah's success is rooted in her ability to connect with people on a personal level, sharing her own stories and showing genuine empathy and understanding.
 2. Media Savvy: As a media mogul, Oprah has effectively used television, print, and online platforms to build her brand and influence, showcasing her adaptability and media skills.
 3. Inspiration and Empowerment: Oprah focuses on inspirational and empowering content, which attracts a broad and dedicated audience who look up to her for guidance and motivation.
 4. Brand Diversification: Oprah has diversified her brand through various ventures, including a television network, a magazine, and book clubs, demonstrating her ability to expand her influence across multiple domains.
 5. Endorsement Power: Oprah's endorsements, whether for products or books, carry significant weight, showing the power of her brand and the trust she has built with her audience.
 Looking for more personalized guide on personal branding? Send me a DM!

I was looking over the Ad Age Agency A-List awards and noticed something interesting: the majority are independents. In fact, the vast majority of the 10 A-List agencies are independent. The majority of the "Agency Standouts" are also independent. This isn't to say that there isn't good working going on in the Holdcos... but wow, the independents are just crushing it! I think there are a lot of reasons for this: 1. It's been a rough couple of years in the Holdcos 2. In a market where there are fewer large AOR assignments up for grabs, the independents are still bringing passion and enthusiasm to the pitches we run 3. Independents can take risks, go after smaller opportunities, and are living by their wits daily 4. The Holdcos cut a ton of senior talent in the past few years, and there has been a certain "revenge of the ex staffers" playing out as some of these awarded agencies were founded by ex Holdco leaders or received healthy talent infusions from the Holdco castoffs 5. The Holdcos seem distracted by more mergers and agency selloffs 6. The seemingly endless amount of Holdco leadership reorganizations has become a drinking game Back to the indies being in the spotlight: this is so good for our industry!!! Now, don't write the Holdcos off. They have immense talent that will shine if the leash is loosened a bit. I, for one, am looking forward to that. Clients will win with more competition. And the indies will get even better. #4As #cmos Judann Pollack Brian Bonilla Lindsay Rittenhouse