Powerful insights from Keen on the impact of brand investment vs. trade.
Does an increased investment in media boost CPG brand’s ROI? CPG brands who increased their investment in media by 18% over the last year saw an ROI improvement of 8%, according to data from Keen Decision Systems.
#WinningStrategies for FMCG Brands in the Digital Age FMCG brands thrive when they: 1️⃣ Build authentic connections with consumers through relatable storytelling. 2️⃣ Prioritize data-driven media buying for precision and efficiency. 3️⃣ Leverage cross-platform campaigns to stay top-of-mind. 4️⃣ Stay agile—responding to trends and feedback in real time. In a world where loyalty is fleeting, creating value and consistency is the key to long-term success. 💡 #FMCG #BrandStrategy #DigitalMarketing #ConsumerEngagement
Nielsen partnered with TikTok to uncover the true value of its advertising campaigns in Southeast Asia. From short-term sales growth to long-term brand equity, this case study breaks down results across 10 CPG brands. Read the case study to learn more: http://nlsn.co/6046t9QwY
Helping brands actually stand out with bold, results-driven Social Media Marketing and Content
The CPG space has got to be one of the most competitive industries out there. With new brands launching daily and legacy brands battling for market share, standing out isn’t just about having a great product anymore—it’s about mastering social media. Why? Because the success of a consumer packaged goods (CPG) brand is often driven by how well it can: 👉🏼Build brand loyalty online. 👉🏼Engage with a community of real consumers. 👉🏼Create content that connects and converts. Today’s customers aren’t just buying products, they’re buying into brands that resonate with them. That’s why social media isn’t just a marketing channel—it’s a competitive advantage. The brands that win are the ones that use it to build trust, tell their story, and create real relationships with their audience. So, if you’re in the CPG space and not investing heavily in social media strategy, you’re falling behind. Those who master this space are the ones that scale fast, connect deeply, and stay relevant. #socialmediamarketing #cpg #consumerbrands
Consumer packaged goods advertisers, balancing short-term sales with long-term brand equity is no easy task. Nielsen’s Marketing Mix Modeling helped TikTok uncover how 10 CPG brands achieved success through data-driven strategies and media synergies. Read the case study now: https://bit.ly/3AYlyIZ
Are you stepping into the dynamic FMCG marketing world and wondering where to start? 🤔 If you're aiming to carve out a niche in this fast-paced sector, our latest blog is your guiding light! Learn essential insights like: 🛒 Understanding the essence of FMCG in marketing 🌟 Key strategies for brand visibility and consumer engagement 📊 Leveraging data for targeted marketing efforts 📲 The transformative role of digital marketing in FMCG This blog is packed with actionable tips and strategies to make your FMCG marketing game shine. ➡️ https://lnkd.in/ehsB_zps #FMCGMarketing #BrandStrategy
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), understanding our consumers is key to staying ahead of the competition. By leveraging deep consumer insights, we can drive impactful marketing strategies that resonate with our audience and create lasting brand loyalty. 🔍 Here’s how consumer insights are revolutionizing FMCG marketing: 1. Personalized Experiences: Tailoring our products and campaigns to meet the unique needs and preferences of our consumers. 2. Trend Spotting: Identifying emerging trends and consumer behaviors to stay relevant and innovative. 3. Enhanced Engagement: Crafting targeted content that speaks directly to our audience, fostering deeper connections. 4. Optimized Product Development: Using feedback and data to refine and innovate products that truly meet consumer demands. Consumer insights are not just data points—they are the heartbeats of our marketing strategies. By listening to and understanding our consumers, we can create meaningful experiences that drive brand growth and loyalty. Let’s harness the power of consumer insights to shape the future of FMCG marketing! 🌟 #FMCG #Marketing #ConsumerInsights #BrandStrategy #CustomerExperience #DataDrivenMarketing #Innovation #BrandLoyalty #Goybo
CPG + LiveRamp + TikTok 🚨 The Grocer has shared a whitepaper for valuable insights on increasing engagement and sales. Learn about producing effective short videos, the influence of viral content on food trends, optimising campaign performance, measuring success, and unlocking the full power of TikTok. Pierre-André Gautier from LiveRamp also offers his perspective on the obstacles FMCG brands encounter and the significance of maximising media efficiency and transparency as marketing budgets get squeezed. To access the complete report from The Grocer, click on the link below: https://lnkd.in/eicAx8K4
Solving the most complex strategic problems of the world largest FMCG companies. Strategy | Organic Growth | Digital Route-To-Market - Ecommerce, DTC, EB2B | M&A
DTC sin #5: The digital media addiction We continue our series on key 'sins killing DTC businesses' in the FMCG industry - Too dependent on (insufficiently tailored) paid social media & most vulnerable to digital marketing inflation - Inability to articule a consumer-centric omnichannel marketing strategy because of both insufficient consumer understanding & limited strategic marketing capabilities - Marketing team solely dedicated to so-called 'performance marketing' - Poor leverage of strategic partners & gatekeepers - Absence of POME (Point Of Market Entry) strategy to recruit consumers - Most heard verbatim: ‘We can recruit from 100s of millions of consumers with one copy, we love digital, it’s magic (but CAC is now double the 1y CLTV) Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: FMCG CEOs: 13 Sins Killing A DTC Business & How To Succeed A DTC Turnaround https://lnkd.in/eD8m7mHa Time for all to realize the full value of DTC assets/ potential Exciting & decisive times for DTC in the FMCG industry To get all our insights, follow us & subscribe to our FMCG CEO Insights newsletter: https://lnkd.in/ea4gy65y #fmcg #cpg #strategy Frederic Fernandez & Associates
CPG digital advertising spending... after a couple years of below-average digital ad spending growth for this category (thanks to hangover effects of Covid demand), CPG brands ⬆️ increased spending by 12.9% in 2024. Fun facts: - CPG brands will account for 15% of all US digital ad spending this year! 💵 - CPG spends more annually on digital ads than every other industry except............. Retail 🏪 - More than 1/3rd of that spending will come from FOOD subcategory 🍞🧁
🛒📈 Retail Media: Blending the science of performance and the art of brand building 🎨 The marketing world is experiencing a major transformation with the emergence of Retail Media Networks (RMNs), marking what some see as the third wave of digital advertising.RMNs are more than a fad; they're a paradigm change in how brands connect with consumers and measure advertising effectiveness. Ken Mandel, Regional Managing Director of GrabAds and Brand Insights, cites McKinsey's findings that RMNs are a $100 billion global business on a hyper-growth trajectory. Notably, Southeast Asia is experiencing even faster growth, with GrabAds and Kantar's report, "Unleash Your Full Potential with Retail Media Networks," projecting a $4.7 billion market size by 2030. 🔮 Looking Ahead: Future Prospects and Challenges As the landscape evolves, brands must be nimble to fully leverage RMNs. Here are some key strategies for maximizing RMNs in Southeast Asia, as outlined by Ken Mandel and Rohit Dadwal, CEO of MMA Global APAC, at the CEO & CMO Summit: 📈 Choose the Right Partner: The SEA RMN landscape is diverse, with each platform offering unique strengths. Select partners with large, engaged audiences, a flexible ecosystem, and an omnichannel presence. 📈 Go Full Funnel: Treat RMNs as a comprehensive solution for brand building and performance marketing to ensure optimal returns. 📈 Start Today: Shed the misconception that RMNs are just for CPGs. McKinsey's analysis shows over 75% of non-CPG advertisers plan to increase their RMN spend. Consider allocating at least 10% of your budget to tap into this powerful channel. Integrating RMNs into your marketing strategy offers a compelling way to enhance brand visibility and drive sales performance through data-driven insights. As these networks become increasingly dominant in digital advertising, understanding and utilizing them becomes paramount. Brands that effectively harness the power of RMNs will likely find themselves at the forefront of the digital advertising revolution, reaping significant rewards in terms of customer engagement and ROI. 💡Read the full article here: https://lnkd.in/eZbrgx6N #RetailMedia #DigitalAdvertising #MarketingEvolution 🛒📈
