Introducing PersonaBot: a game-changer for segmentations

View profile for Greg Clayton

Head of Brand Growth at Ipsos UK

Faster, smarter, cooler. No, not me this time, but our new PersonaBot! Our PersonaBot is a real game-changer for activating segmentations. It really delivers on that (often neglected) promise of getting them to live and breathe in the business. Limited only by your imagination, you can engage with your AI-personas however you want. Test concepts and comms; ask them how they would react to a changing environment; understand their priorities; find out what they like for dinner... When fun and impact collide...! #segmentation #personas #ai #fun #impact Ipsos UK

View organization page for Ipsos

408,443 followers

Exciting news!  Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors. Download the press release: https://lnkd.in/eUvrZ3XP #ArtificialIntelligence #MarketResearch #IpsosPersonaBot #Healthcare Sam Akhmetzianov, Allyson Leavy, Jo Butcher

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