Grace Williams’ Post

Is AI taking over our inboxes? 🤖 Are in-person events making a comeback? 🎟️ Is traditional media really dead? 🪦 Check out what VP of Client Relations Grace Williams has to say about all these 🔥 burning 🔥 questions via her 2025 predictions:

In 2025, the world of public relations is being shaped by emerging technologies, shifting consumer behaviors, and new communication channels. To help you stay head, we've compiled eight game-changing PR stats for 2025. 📊 What you need to know👇 71% of PR pros expect earned media to be harder to secure in coming years, while 61% are already leveraging AI to stay ahead. But here's the kicker - only 4% of journalists want social media pitches! The future? Digital storytelling is king, with 88% of PR specialists betting on it. And timing matters - your press release sweet spot is 10AM-2PM. Want to win at PR in 2025? Focus on personalization, embrace AI tools, and remember: email still beats social DMs for journalist outreach. Read all eight stats in our blog post👇 #PublicRelations #DigitalPR #PRTrends

The PR landscape is evolving fast! From AI advancements to new ways of connecting with audiences, 2025 is bringing some game-changing shifts in PR strategies and tech. Want to stay ahead of the curve? Dive into our latest post on the top PR trends and technologies shaping the future! #PRTrends #PRTech #FutureOfPR #DigitalPR #AIInPR #Innovation

Are you missing out on major publicity because you’re not sure how to approach the media? A successful media pitch can be your ticket to brand exposure. Here’s a prompt to get you started: “Draft a pitch tailored to my industry’s latest achievement or product. Focus on its significance, referencing industry trends or challenges. Use numbers or testimonials for credibility, and tie it back to why the journalist’s audience cares.” Try plugging this into your favorite AI tool. And if you’re hungry for more prompts, check out my AI-Powered PR Prompts Playbook here: https://buff.ly/4h1FFp8 #MediaPitch #PRTips #AIforBusiness

Interesting to see how important LinkedIn has become as a channel for PR. Findings from this report from Muck Rack makes for some good reading!

Crafting a media pitch can be tough, but it’s essential for boosting brand visibility... Pitches need to be timely and on point. Here’s a helpful prompt: "Draft a media pitch specific to my industry, showcasing a recent accomplishment. Tie it to current industry trends or challenges and use data or testimonials to validate its importance. Explain why the journalist’s audience would care about this story." Try it with AI and see what you come up with! If you need more, I’ve created a Playbook full of prompts like this one—grab it here: https://buff.ly/4917iM1 #publicitystrategy #businessvisibility #aiforpr

We've used AI to turn the latest PR Futurist newsletter into a song. Just one simple prompt. Have a listen and sign up to the newsletter. https://sbpr.cc/h5P8y 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

How can #PR and #communication experts leverage #AI effectively and more importantly, meaningfully? Find out over in our blog here -

Three key findings from Muck Rack’s 2024 State of PR report based on a survey of public relations professionals.✅✅✅ 1️⃣ LinkedIn is the most important social tool for 50% of PR pros; 61% plan to increase their LinkedIn use. 2️⃣ Most PR pros expect their budgets to stay the same or rise over the next year, but half say their biggest challenge is insufficient resources, both financial and personnel. 3️⃣ 44% say their companies need to incorporate AI tools into their workflow to ensure success in the next five years, a 13% increase from last year. AI now ranks as a higher priority than media relations and second only to strategic planning. #publicrelations | #survey | #muckrack 🙌✍️🗣️ https://lnkd.in/e9pVYbSv

Understanding audience preferences and behaviors is more important than ever in today's complex media environment. Strategic engagement is key to message effectiveness. Discover how public relations is evolving in Fullintel's latest insights into the future of PR: https://lnkd.in/dDWeZCwT #PR #PublicRelations #mediamonitoring