Gina Waldhorn’s Post

While streaming continues its meteoric rise, traditional TV remains a powerhouse for live sports advertising, consistently delivering superior ad impressions. The key isn't choosing between platforms - it's understanding how they complement each other. Take women's sports: The explosive growth in WNBA viewership across both traditional and digital channels in 2024 illustrates the power of an integrated approach. Advertisers who successfully unified their strategies across platforms saw significantly higher engagement rates and ROAS. The projected $1T+ global ad market in 2025 isn't just about growth - it's about sophistication. The winners will be those who master cross-channel optimization and understand that digital and linear aren't competitors - they're partners in delivering unprecedented reach. https://lnkd.in/e8dnmRnS

As ad spending stabilizes and even grows in 2025, sports and live events continue to drive value for media companies. From the Super Bowl to the NBA season, advertisers are seeing the benefits of engaging audiences during high-stakes live programming. Key Insights: Sports Dominate: Commercials during live sports generate 24% more engagement than other programming, making sports a cornerstone of media strategies. Streaming & Linear TV: While streaming services like Netflix are expanding into sports, linear TV still captures six times more ad impressions, emphasizing the need for a unified approach. Women’s Sports Growth: Opportunities in women’s sports are on the rise, with increasing viewership and engagement. Takeaway for Advertisers: The convergence of linear and streaming platforms offers new ways to maximize audience reach while leveraging targeted performance. As ad budgets stabilize, integrating both mediums will be critical for success. Where do you see the future of advertising heading in this evolving landscape? Let’s discuss! #MediaTrends #Advertising2025 #SportsMarketing #Streaming #JustinMirche

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/hNv850UIrns #DigitalAdvertising

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/kmsh50ULqaW #DigitalAdvertising

Months before the opening ceremonies, NBCUniversal announced it had already sold $1.2 billion in ad commitments for te upcoming Summer Olympics in Paris, France, which run from July 26 to August 11. The broadcaster is on track to set a new record for ad revenue, according to Dan Lovinger, NBCU’s President of Olympic and Paralympic partnerships. Ad space is sold out for both the opening and closing ceremonies across NBC’s linear TV and Peacock, its streaming platform. Lovinger adds that new records have been set for digital advertising revenue. And a boatload of new money is expected, with $350 million so far coming from first-time advertisers. READ: https://lnkd.in/gMjZ6arV

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/bg6050UJPKp #DigitalAdvertising

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/UEIt50UO6vz #DigitalAdvertising

Exciting times ahead for the world of Connected TV (CTV)! 📺 The latest article from Operative highlights how live sports, like last Friday's NFL game on Peacock, are set to revolutionize #CTV ad models by borrowing strategies from linear TV. 🏈 As we reflect on the game, it's fascinating to see Operative's products are leading this transformation. By providing cutting-edge insights and innovative solutions, Operative bridges the gap between traditional and digital advertising, making it a game-changer for advertisers looking to maximize their reach and engagement. Check out the full article to learn more about how live sports are driving this shift and what it means for the future of CTV advertising. https://lnkd.in/eBvy7WgE

𝗞𝗲𝘆𝘀 𝘁𝗼 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 #𝗥𝗲𝗮𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱? #𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗟𝗶𝘃𝗲 𝗧𝗲𝗻𝘁 𝗣𝗼𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 Why do these live events still draw real-time viewing? #FOMO mostly. But also, as anyone who watches recordings of live sporting events like #Formula1 or #PremierLeagueFootball can attest, it is nearly impossible to avoid seeing outcomes if you have electricity. Why are these events important to advertisers? 𝗥𝗲𝗮𝗰𝗵. 💥Maximizing reach involves a strategic blend of #LinearTV and #CTV for effective integrated media plans. While Linear TV remains relevant, its role has evolved alongside the surge of internet-connected devices, which has propelled CTV into prominence. 💥By combining both platforms, businesses can tap into extensive reach and real-time engagement, particularly during significant live broadcasts like sports and awards shows. 💥Linear is at the top of the funnel and provides massive reach--especially around big cultural tentpoles. CTV also helps with broad reach, but its granular, digital-like qualities also offer the ability to drive and measure real ROI and business outcomes. 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲? As Amy Leifer notes in the linked CNBC article: "TV is TV." Embracing the synergy between Linear TV and CTV is pivotal for maximizing reach and driving meaningful results in the evolving media landscape of 2025. RLB Consulting

The live sports landscape is changing, as fans increasingly tune in via digital vs. traditional pay TV. See how advertisers can harness this opportunity—on gameday and beyond—to connect with audiences that are ripe for engagement: https://ow.ly/MH5r50UMuvN #DigitalAdvertising