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Adam Malone of Screenverse predicts that RMNs and DOOH partnerships will create a better omnichannel buying experience, driving value for advertisers, retailers, and consumers alike. Read more: https://hubs.la/Q0348dXT0 #DigitalOutOfHome #RetailMediaNetworks #AdvertisingInnovation #ProgrammaticDOOH #AdTech #MarketingStrategy #DOOH #ScreenVerse #RMN

The rise of omnichannel marketing has become a defining trend in digital advertising. Brands are now prompted to engage audiences across various platforms to create more cohesive and effective campaigns. The advantage here? A broader reach and connection with diverse customer groups. However, relying solely on this approach can overwhelm smaller businesses with resource strain and complexity. On the flip side, some prefer to stick to a single channel, like social media or email marketing, thinking it simplifies their strategy. This can be effective but often limits engagement and misses opportunities to connect with users on their preferred platforms. Finding a balance is key. By adopting a selective omnichannel strategy—targeting the platforms your audience engages with most and streamlining your messaging—you maximize reach without spreading yourself too thin. Start by analyzing where your customers spend their time, then test how to integrate these channels while keeping your brand voice consistent. As we advance, the businesses that thrive will be those that integrate technology in their campaigns while maintaining authenticity in their messaging. Let's harness this trend to create genuine connections and boost conversions! 🚀 #DigitalMarketing #Omnichannel #MarketingStrategy #BrandEngagement #Innovate

With the media ecosystem for video and TV consumption more complex and fragmented than ever before, where should advertisers and their agencies begin in attempting to plan an omnichannel campaign? Anna Campbell, Global Client President, Carat joins NewDigitalAge's roundtable to share her advice making sense of Omnichannel. Read more 👉https://lnkd.in/eQvEt9Vf

ShopLiftr launches a programmatic DOOH advertising solution, enhancing omnichannel strategies with real-time, targeted messaging across various digital platforms. Read the Latest full News - https://lnkd.in/dXQirKix #DigitalAdvertising #DOOH #ProgrammaticAds #ShopLiftr #MarketingInnovation #Omnichannel #RetailAdvertising #AudienceEngagement

Retail media is projected to hit $166B by 2025—but it’s time to move beyond onsite search ads and disconnected touchpoints. From omnichannel strategies to creator-driven content, RMNs must evolve to enhance the shopper experience. Inmar Intelligence has partnered with Business Insider to share 5 bold predictions for how retail media will transform in 2025. Ready to see what’s next? https://bit.ly/3VEkKQC #RetailMedia #InmarJourney

Crumbl isn’t just selling cookies—they’re mastering the art of meeting customers where they are with a brilliant omnichannel strategy. From online orders to in-store experiences, they’re creating loyalty and driving growth. This is a great reminder of how powerful a connected strategy can be for any brand. How are you engaging your audience across channels? Check out the article here: https://lnkd.in/gnSdmn4e #OmnichannelMarketing #MarketingInnovation #DigitalStrategy #Advertising

Ready to maximize the impact of your omnichannel campaigns? Adform’s expanded partnership with Happydemics brings even deeper insights into Connected TV, Digital-Out-Of-Home, and more, empowering advertisers to optimize every campaign. Read about the continued partnership here: https://lnkd.in/dyX3SFBC #adform #adtech #Happydemics #omnichannel

FYI: Agency executive’s take on how to integrate DOOH into omnichannel campaigns (Broadsign): Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. Hear from Giancarlo on the campaign that leveraged mobile retargeting […] #DOOH #digitalbillboards #digitalsignage

The latest report by Clear Channel UK, "From Cookies to Cohorts in Context,“ explores the growing importance of Programmatic #DOOH and its impact on the advertising landscape.  Here's why Programmatic DOOH is a game-changer for data-driven marketers: ✅ High Impact, High Attention: Industry experts rightly emphasize the inherent impact of DOOH advertising. Programmatic DOOH leverages this power by delivering targeted messages at the right time and place, maximizing attention and memorability. ✅ Unmatched Creativity: Programmatic DOOH unlocks a world of dynamic creative possibilities. Real-world triggers can activate engaging content, showcasing brands in a whole new light. Imagine ads that adapt to weather conditions, local events, or even live sports scores! ✅ Increased Agility: The report highlights the incredible agility offered by Programmatic DOOH. Marketers can react to real-time scenarios, optimize campaigns on the fly, and ensure their message stays relevant. Overall, Programmatic DOOH represents a significant leap forward, empowering marketers with data-driven targeting, creative flexibility, and the ability to reach consumers in a captivating and impactful way. Zuiver Group Zuiver Media

How do you unify your brand's message using omnichannel marketing? Omnichannel marketing is a strategy whereby your business easily reaches your target audience through physical and online platforms. As an e-commerce business owner, you use omnichannel marketing to amplify your brand positioning. To unify your brand message, assess what brand archetype fits your brand personality. This archetype will be what your audience uses in identifying with your brand. Create a brand guideline with your brand archetype as its core Train brand delegates on the nitty-gritty of your brand guidelines. This approach should prevent a brand messaging crisis whereby your audience doesn't understand your brand voice. Produce suitable content for each online platform. For example, Instagram and TikTok are some of the best platforms for promoting your e-commerce store. Thus, suitable content on these platforms should be videos, and carousels featuring people using your product and getting results. #branding #branddevelopment #ecommercemarketing