getabovethefold.com | Programmatic Media Experts’ Post

🎥 Connected TV (CTV): The Future of Advertising 🚀 The rise of CTV is reshaping how brands connect with their audiences. eMarketer’s latest guide dives deep into why CTV is a must-have in your 2024 marketing strategy: ✅ Reach: Tap into millions of cord-cutters and streamers. ✅ Targeting: Precision-like digital ads, but on the big screen. ✅ Engagement: High-impact, full-screen creative. At Vibe.co, we’re making it easier than ever for advertisers to harness the power of CTV. From audience targeting to measurable ROI, we’re here to help you make an impact where it matters most. Ready to take your advertising strategy to the next level? Let’s connect! Check out the guide to stay ahead: https://lnkd.in/gVubiiKH #CTV #Vibe #ConnectedTV #Marketing #Advertising

As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

As the TV advertising landscape continues to shift from traditional linear TV to digital platforms, take a minute to read how it is impacting the effectiveness of advertising efforts. Finding that right blend between traditional and Connected TV can be tough, but Simpli.fi's ZTV solution stays ahead of the TV advertising curve with data-driven insights and targeting capabilities to help advertisers reach all relevant audiences. https://lnkd.in/gfDqaS_s

CTV advertising is shifting as OEMs connect audiences, advertisers, and content. By integrating ad-supported services and data insights, OEMs offer brands accessible, premium inventory and better targeting. Cameron Miille, Chief Revenue Officer at Publica by IAS, highlights the need for seamless tech and industry collaboration. https://lnkd.in/eZQXA4u6

CTV advertising is shifting as OEMs connect audiences, advertisers, and content. By integrating ad-supported services and data insights, OEMs offer brands accessible, premium inventory and better targeting. Cameron Miille, Chief Revenue Officer at Publica by IAS, highlights the need for seamless tech and industry collaboration.

🚀 Exciting Times Ahead in Programmatic Advertising with Connected TV (CTV) 📺 As we step into the future of advertising, one trend that continues to gain momentum is Connected TV (CTV). The convergence of television and digital media has opened up a world of opportunities for advertisers, and here's why CTV is set to revolutionize programmatic advertising: ·       Explosive Growth: CTV has witnessed explosive growth in recent years, with more households embracing streaming services and smart TVs. This shift has created a vast audience base that advertisers can tap into through programmatic buying. ·       Targeted Reach: Unlike traditional TV advertising, CTV allows for precise audience targeting based on demographics, interests, and behaviors. This targeted approach ensures that ads reach the right viewers, maximizing the impact of campaigns. ·       Data-Driven Insights: Programmatic advertising on CTV provides invaluable data and insights into campaign performance. Advertisers can track metrics such as viewability, completion rates, and engagement, enabling them to optimize strategies in real time. ·       Interactive Experiences: CTV ads can offer interactive experiences, such as clickable elements and shoppable content, enhancing viewer engagement and driving conversions directly from the ad. ·       Cross-Channel Integration: CTV seamlessly integrates with other digital channels, allowing advertisers to create cohesive cross-channel campaigns. This holistic approach ensures consistent messaging across platforms and maximizes brand visibility. ·       Ad Formats Innovation: With CTV, advertisers have the flexibility to experiment with various ad formats, including video ads, display overlays, and interactive ad units. This versatility enables creativity and captivates audiences in new ways. The future of programmatic advertising is undoubtedly intertwined with Connected TV. As advertisers adapt to evolving consumer behaviors and preferences, leveraging CTV in their strategies will be key to staying ahead in the digital advertising landscape. #CTV #ProgrammaticAdvertising #DigitalTransformation #AdvertisingTrends #FutureOfMarketing

🚀 Reintroducing the Game-Changer in AdTech: Connected TV (CTV) 🚀 As the digital landscape continuously evolves, it's crucial to spotlight technologies reshaping how brands engage with audiences. One standout is Connected TV (CTV), a transformative force in advertising technology. If you missed our deep dive earlier this year, here’s another chance to discover why CTV is a revolutionary channel for advertisers. 📺 Why CTV? • Precision Targeting: With CTV, advertisers can direct their messages with unprecedented accuracy, utilizing data on viewer activities for more personalized ads. • Enhanced Measurement: CTV goes beyond traditional metrics, offering sophisticated analytics that help brands measure impact in real-time and adjust strategies swiftly. • Cross-Device Engagement: CTV’s reach extends across various devices, providing a seamless viewing experience that enhances ad effectiveness and viewer engagement. Dive back into our comprehensive blog post to explore how CTV is not just part of the future of advertising—it's actively shaping it today. Learn about its impact on the AdTech sector, how it improves engagement through smart targeting, and the opportunities it creates for more dynamic advertising strategies. Refresh your understanding of this pivotal advertising technology and stay ahead in the digital advertising game. CTV isn't just changing the way ads are delivered; it's revolutionizing how we connect with the digital world. https://lnkd.in/ekm4GG_n #CTV #AdTech #DigitalAdvertising #MarketingStrategy #Innovation

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic." Joe Prusz, CEO of Hoppr, added, “We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s  guaranteed view.” #platforms  #advertising #ctv ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

CTV advertising is shifting as OEMs connect audiences, advertisers, and content. By integrating ad-supported services and data insights, OEMs offer brands accessible, premium inventory and better targeting. Cameron Miille, Chief Revenue Officer at Publica by IAS, highlights the need for seamless tech and industry collaboration.