GeoIQ’s Post

From a merchant's standpoint, the landscape of retail is evolving rapidly. Traditional strategies are facing challenges in today's market flooded with e-commerce and direct-to-consumer brands. To engage with modern consumers effectively, retailers must adapt. Shifting the focus from price and quality to how products enhance lifestyles is key. For instance, highlighting the health benefits of a mattress rather than its price can be more impactful. Bill McLoughlin's article "What's Your Value Proposition" in Furniture Today offers valuable insights on this shift. Check it out for a fresh perspective on consumer engagement. #Retail #ConsumerBehavior #ValueProposition

There's only 4. 😮 When it comes to defining your value proposition to articulate why a patient should choose you over all other options available to them ... ... there's four core categories to choose from: #1 - Experience #2 - Purpose #3 - Price #4 - Convenience Let's go through them. 😍 Experience is your luxury brands – it’s the brands that charge more and invest their profit into delivering time/energy/experiential touches. 😇 Purpose brands are like ‘Tom Shoes’ – by choosing them, you feel good about your buying decision as you know it impacts the lives of others. 🤑 Price brands are obvious ones – they’re the Costco’s of the world where they shout about low prices, and make you feel smart/wise by choosing them. 😎 Convenience based brands are like Amazon – their entire process is focused on making your life as simple and easy as possible. Your practice needs to choose a lane and own it, and deciding which of these 4 categories you belong in is the starting point. Want more details? This article may be helpful (it shares real-life practices that fall into each of these 4 categories) 👉 https://lnkd.in/dA-TmuNC

99.999% of retail stores ignore: - trends - consumer habits - innovation Those are missed sales. And a damn shame. PS: to keep up with one of those trends, me and the team at Big O Media are building a new AR application for a furniture retailer to show how their furniture would look inside customer homes. Would you like to see it? #transformationtuesday

Targeting diverse customer preferences, price points & material Turn your retail showroom into a Furniture Mega Mall Think Big .....Think #DF2Hsolutionforsuccess

💡 The Power of Private Label: What Mattress Brands Can Learn from Costco's Kirkland Brand 🛏️✨ Did you know that Costco's private label brand, Kirkland Signature, generates over $70 billion in annual revenue? 🤯 That’s bigger than The Coca-Cola Company or Nike! Kirkland isn’t just a brand—it’s a phenomenon and the envy of the retail industry. So, what makes Kirkland Signature such a powerhouse, and how can you harness the same private label magic for your business? Let’s dive in: 📈 Consistency Builds Trust: Kirkland has mastered the art of delivering high-quality products at competitive prices. Customers don’t just like the brand—they trust it. Private-label bedding can do the same for your mattress business by creating a consistent and reliable product line that customers associate with your brand. 💡 Differentiation is Key: In a crowded market, Kirkland doesn’t compete on variety; it wins on value and exclusivity. By offering private-label bedding tailored to your audience, you create unique products that can’t be found anywhere else—making your brand stand out. 🔁 Brand Loyalty That Sticks: Kirkland’s products aren’t just popular—they keep customers coming back. With private-label bedding, you build loyalty by giving customers the full sleep experience, reinforcing your brand every night they sleep. 🛒 Boost Revenue & Margins: Private labels eliminate the middleman, leading to higher margins. Just like Costco, you can pass value to your customers while driving more revenue for your business. Bedding products, like sheets, pillows, and comforters, create upselling opportunities and increase the average ticket size. 🚀 Your Turn to Lead: Private label isn’t just for retail giants—it’s a strategy that works for businesses of all sizes. Whether you're a mattress retailer or manufacturer, adding private-label bedding could be your secret to boosting sales, enhancing brand value, and fostering customer loyalty. 👉 Ready to create your Kirkland moment? At DESIGNWEAVE, we specialize in bringing private-label bedding visions to life, from design to delivery. Let’s transform your brand into the next big thing. #PrivateLabelPower #MattressIndustry #BrandLoyalty #CustomerExperience #RetailSuccess #BusinessGrowth #Costco

Store visits: the lifeblood of retail success❗ As a brand owner, take a stroll around your activation area in the store. Look at it through a critical lens. What could you improve❓ Peep the home shelf - where the sales magic happens. How does your brand stack up? Evaluate everything, from positioning to pricing. Dabble in some competitor analysis, and work to understand their strategies and what that means for you. Observe the store layout, it reveals heaps about the retailer's game plan. Figure out where your brand fits into all this. Don't forget to tune in to the latest shopping trends, and track how customers interact. This could point you to some fresh market insights. That's it in a nutshell. Happy shop visiting and don't forget to have fun while you're at it! In the case you don't have enough time to visit so many stores, we can do this for you. We can also interview people shopping and record their behaviour for a deeper analysis. Contact us to learn more! #mrx #inquiry #retail #research

Many consumers are turning to private label brands to save in the current economy. How is private label performing and what do verified buyers think of store-brand products? Numerator’s Private Label Trends Tracker shows: 🏘️ Nearly all U.S. households purchased a private label grocery item in the past 12 months, followed by Health & Beauty (99.2% of households), Household Products (98.9%), and Home & Garden (97.6%). 💼 The sectors with the highest private label share were Office (38.7%), Home & Garden (32.5%), Tools & Home Improvement (29%), and Household (26.7%). 🛒 Private label items accounted for 33.1% of the Club channel (e.g., Costco, Sam’s Club), followed by Office (30.3%), Mass (e.g. Target, Walmart, 28.0%), Home Improvement (26.8%), and Pet (25.5%). Read the press release: https://bit.ly/3ysjBDm View the tracker: https://bit.ly/4c05tiJ #Numerator #consumerinsight #consumersurvey #privatelabel #storebrand

𝗪𝗶𝗻𝘁𝗲𝗿 𝗶𝘀 𝗵𝗲𝗿𝗲 – 𝘀𝗼 𝗵𝗲𝗮𝘁 𝘂𝗽 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀! It's time to embrace the shift in seasons with a shift in strategy. 🌧️❄️ As the weather turns colder, consumer behaviour changes too. It's essential to adapt your approach to meet these new demands. Why is this crucial? • 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗙𝗼𝗼𝘁 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: With people seeking warmth and indoor activities, foot traffic in stores rises. • 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Highlight winter essentials like heaters, warm clothing, and comfort foods. • 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Create cozy, inviting in-store experiences to attract and retain customers. We specialise in helping retailers implement successful in-store activation and on-shelf strategies. Our expertise ensures your products stand out and your store weathers the season with great success. Ready to wrap up your retail strategy for winter? Let's make your store the hottest place in town! #RetailStrategy #SeasonalMarketing #InStoreActivation #Leegra #WinterReady #RetailInnovation #MarketingStrategy #CustomerEngagement #StoreActivation

Targeting diverse customer preferences, price points & material Turn your retail showroom into a Furniture Mega Mall Think Big .....Think #DF2Hsolutionforsuccess

2024’s Shining Retail Beacon: The Lipstick Effect in Health & Beauty 🌟💄 #lipstickeffect2024 #retailpredictions #consumertrends The enduring allure of the Lipstick Effect is poised to elevate the Health & Beauty sector in 2024, spotlighting the resilience of luxury in small packages during economic uncertainties. This phenomenon underscores a deeper consumer shift towards indulging in affordable luxuries, illuminating paths for retailers to navigate through muted economic forecasts. Embracing this insight offers a unique opportunity for brands to connect with consumers' desires for both self-care and prudent spending, marking a strategic pivot in retail engagement. #beautytrends #economicinsights #retailstrategy 📖 Full read here: https://lnkd.in/d8x-7fbk