Here’s a super effective formula for your Retail Buyer pitch. Now I don’t pitch to Retail Buyers. But I work with a lot of brands that do. And my team and I: - Drive retail velocity for those brands. - Develop velocity plans, prior to a retail pitch. So if one of our brands was preparing to say, pitch to Target… Here’s an example of the data we would provide. (And you can use this too.) Retail Media Platform Stack. -> Criteo -> Instacart Guiding facts and assumptions. -> Target SKU MSRP: $6.99 -> 3 Total SKU’s, unique to Target -> No of stores: 500 -> Average ROI: 4 (for product type) -> Velocity Goal: 4 Units / Store / SKU -> Retail Media to move 1 of the 4 needed shelf turns. Mathematical Expressions: -> 1 Unit per Week * MSRP $6.99 * 3 SKU's * 500 Stores = $10,485 in Sales per Week. -> $10,485 in Sales / ROI 4 = $2,621 per week in Retail Media spend. -> $2,621 per week / 2 Platforms = $1,310.50 per platform. Retail Media plan to drive 1/4 of your needed velocity: -Criteo: $1,310.50/week drives 0.5 turns / store / week -Instacart: $1,310.50/week drives 0.5 turns / store / week No, if you are going to get all upset about one particular number… We have a brand brand at an ROI of 11 right now. This is a completely fictitious example. But a very realistic predictive exercise. A solid, surgical Retail Media Plan: -> Can be a very effective velocity drive. -> Can help de-risk Buyer decisions. -> Can be adjusted, paused, etc in real time. -> Can be predicted with a large degree of accuracy. -> Can bring a higher ROI than other forms of trade spend. (SKU’s and MSRPs have been changed to protect the innocent.) ——— 🔹Driving shelf turn in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help. #ecommerce #retailmedia #retailgrowth #retailvelocity #cpg #cpgbrands #instacart #tradespend #retailbuyers #categoryreview

Our market footfall analysis helps retailers solve some of their most pressing challenges while identifying: - What are footfall numbers at a certain location? - What are the daily, weekly, and day-wise footfall numbers? - Where does this footfall come from; shopper origins? - What is your true trade area? - How much footfall do competing and complimentary stores attract? Stay tuned for a sneak peak into GeoIQ's new market analysis footfall feature, how does it look, what kind of footfall insights you can draw, visualisations, and more. #RetailTrends #retailing #shoppingandtheretailindustry #OmnichannelRetail #FutureOfRetail #businessintelligence #dataanalytics #retailing #marketfootfallanalysis #locationdata #footfall #mobilitydata #locationintelligence #FootfallData

Delving into the heart of #RetailMedia today. 💗 Can you confidently answer these pivotal questions? ⭐What external factors influence my product’s demand? ⭐What are my audience’s shopping patterns? ⭐What is the customer’s journey on the retailer's site? If you find yourself in these categories: 🚫 No / I’m not sure 🤔 Yes, but I don’t have the insights to back up my answer Don’t walk, RUN to download our Insight-Led Retail Media Framework (link in the comments) #retailmediaseries

If you are a #retailer you can't just expect a brand to want to invest in #retailmedia with you with no justification, you might get a bit of 💰 this way, but certainly not enough to move the 💉 . To take the next step and 🚀 your #retailmedia business, you need to be able to show brands why they need to invest more through answering questions like... 📉 Am I losing ground to the rest of the category and if so, why? 💡 Is my visibility low in high traffic areas of the website? 🛒 Are there cross-category opportunities I could be profiting from? You need retailer insight to 🔎 opportunities to grow or counter potential threats - then use this very same insight to measure whether your strategy was a 💥 or a ☠ This is just a small piece of the great work we have conducted on how you can deliver better ROI using insights led retail media, 📖 more below http://lnkd.in/dnAprkRX #Data #Insight #RetailerInsight #Retail #MediaEvaluations #datamonetization

📊 Let RetailNext help boost conversion rates, forecast more effectively, rethink staffing strategies and provide you consumer insights to drive better decision making across the store. 📣 For those that will be attending Future Stores next week and would like to connect to learn more about RetailNext and how we can support you as a retailer, please use the link below to schedule a meeting. I look forward to meeting you and your team! 🤝 👉 https://lnkd.in/g47USiNe #retail #futurestores #data #footfall #traffic #consumer #insights #storedata #retailtrends

📈 Ready to take your retail game to the next level? With StoresAce's Predictive Sales Analytics, you can forecast trends, optimize inventory, and boost your profitability—all with data-driven precision! 💡 Don't just react, predict your way to success. 🚀 #RetailRevolution #PredictiveAnalytics #ProfitBoost #StoresAce

📊 Let RetailNext help boost conversion rates, forecast more effectively, rethink staffing strategies and provide you consumer insights to drive better decision making across the store. 📣 For those that are here Future Stores and would like to connect to learn more about RetailNext and how we can support you as a retailer, please use the link below to schedule a meeting. I'll also be at the networking hours today and tomorrow if you would like to sync there. I look forward to meeting you and your team! 🤝 👉 https://lnkd.in/g47USiNe #retail #futurestores #data #footfall #traffic #consumer #insights #storedata #retailtrends

😎 FRIDAY FEELING 😎 Let's Learn How Albertsons uses SymphonyAI to uncover insights, optimize assortments, and satisfy shoppers Albertsons merchandising executive Teresa Whitney describes how to create value with AI-powered solutions. Albertsons is uncovering actionable insights faster than ever, understanding variables such as transferable demand, and making optimal assortment decisions informed by shopper data. Senior merchant Teresa Whitney explains how the grocer does so using advanced solutions from SymphonyAI Retail CPG. Link is here and let's schedule some time to chat! https://lnkd.in/e4YNKqhf

Unlock the secrets to retail success with Sell-In and Sell-Out metrics! Ever wondered what it takes to make a retail strategy truly shine? The answer lies in two powerful metrics: Sell-In and Sell-Out. In our latest blog post, we delve deep into the significance of these metrics and how they’ve guided us to retail triumph with the brands we partner with. From opening doors of opportunity to measuring real consumer demand, discover how understanding and balancing Sell-In and Sell-Out can transform your retail game. #SellInSellOut #RetailMetrics #BusinessStrategy

Fly Snap is a snapshot of the latest market dynamics within a particular category or industry. It represents a distilled aggregation of Flywheel’s eCommerce Insights data. As we enter Fall, 2Q earnings reports  from department stores and discount chains highlights a growing trend of cautious shoppers seeking deals. Early adopters leaning into this trend, particularly off-price retailers, have gained an advantage, while mid-range players like Macy's and Kohl’s face mounting pressure. In this report, we take a snapshot of  three key categories, with a focus on the mid-range players Macy’s and Kohl's, where shares are both down ~25% in the past three months, compared to off-price players like TGT/TJX up 9/18% and luxury JWN up 3%. #alternativedata #data #ecommerce #consumerdata #consumertrends #retailtrends