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𝐑𝐢𝐠𝐡𝐭 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 : 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐔𝐧𝐢𝐭 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬! While online shopping steals the spotlight, offline stores in India are stealing the show! ~𝟗𝟎% 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥 in India still buys offline ! A business needs enough of the right type of footfall to succeed. Same store revenue growth (Like to like growth as we call in world of retail) has a high dependency & correlation on consumer walk in. Rental of a store as a percentage of topline has to be in the range of 15-25% for a Store to make money. Not surprising that for any struggling brands , one of the major reasons for the failure is its 𝐋𝐎𝐂𝐀𝐓𝐈𝐎𝐍. So, 𝑤ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑦𝑜𝑢𝑟 𝑡𝑎𝑟𝑔𝑒𝑡 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠? What do they like?  𝑊ℎ𝑎𝑡 𝑎𝑟𝑒 𝑡ℎ𝑒𝑖𝑟 𝑠ℎ𝑜𝑝𝑝𝑖𝑛𝑔 𝑝𝑎𝑡𝑡𝑒𝑟𝑛𝑠?  A location that answers such questions should top your chart, instead of selecting a site by traditionally observing competitors, and assuming appropriate marketplaces. Back your 𝑑𝑒𝑐𝑖𝑠𝑖𝑜𝑛𝑠 𝑤𝑖𝑡ℎ 𝐷𝐴𝑇𝐴 & play SMART! Just like checking the forecast before grabbing an umbrella, why not forecast your business success with the same precision? Imagine this intel at your disposal, with your brand as the centrum of some data indicators: 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬:  <> 65% of residents in an area, are aged 25-40, with a preference for casual and business-casual attire. Hello Casual fashion retailers! Are you reading? <> A list of top 20 population micro markets can help you unlock 50% Mumbai addressable population. 𝐒𝐨𝐜𝐢𝐨-𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐅𝐚𝐜𝐭𝐨𝐫𝐬: Malabar Hills in Mumbai tops the affluence list of localities, indicating residents tend to prioritize premium products and personalized service here.  𝐑𝐞𝐭𝐚𝐢𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: Lullu Mall gets more foot traffic than Phoenix Pallasio in Lucknow, even though they draw customers from the same neighborhoods. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: Although Cuffe Parade ranks 5th in affluence, it reigns as a playground for luxury shopping enthusiasts. Fascinating data nuggets, don’t you think? So, ditch the guessing game and don't go on your gut feeling, 𝐮𝐬𝐞 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠 and efficient choices, going beyond traditional market research hassles. 𝐺𝑜𝑡 𝑡ℎ𝑜𝑢𝑔ℎ𝑡𝑠 𝑜𝑛 𝑡ℎ𝑒𝑠𝑒 𝑑𝑎𝑡𝑎 𝑔𝑒𝑚𝑠? 𝑆ℎ𝑎𝑟𝑒 𝑦𝑜𝑢𝑟 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠 𝑎𝑛𝑑 𝑙𝑒𝑡'𝑠 𝑠𝑝𝑎𝑟𝑘 𝑎 𝑐𝑜𝑛𝑣𝑒𝑟𝑠𝑎𝑡𝑖𝑜𝑛! #Datascience #RetailIndia #Dataintelligence #Location #GTMStrategy

🚀 Revealing the Insights Behind Vrinda Store's Remarkable 2023 Performance!📊 Excited to unveil the key findings from Vrinda Store's 2023 Annual Report! In a year driven by data-driven strategies, we've uncovered fascinating insights that are shaping our future endeavours Throw Dash Board. 👩👧👧 Empowering Women: With 65% of our customer base being female, we're inspired to craft marketing campaigns that empower and deeply resonate with this vibrant audience. 🗺 Regional Excellence: Maharashtra, Karnataka, and Uttar Pradesh emerge as regional champions, contributing to 35% of our total sales, underscoring the importance of regional nuances in our strategies. 👩💼 Age Dynamics: Adults aged 30-49 emerge as our most active buyers, fueling over 50% of our sales. It's time to enhance our offerings and content to better cater to their preferences. 💻 Online Dominance: Online platforms, including Amazon, Flipkart, and Myntra, are pivotal, accounting for 80% of our sales. We remain committed to optimizing our online presence for an even broader reach and impact. Curious to explore the complete report and delve deeper into the data? Dive into our interactive dashboard here: [https://lnkd.in/gFMbXZUZ] #VrindaStore #DataDrivenInsights #AnnualReport #CustomerEngagement #EcommerceSuccess AIMS IBS B-School Mahammad Wahab Gundluru Pranav Nigam

🚀 Exciting Insights from Vrinda Store's Annual Sales Report! 📊 Hello connections, I'm thrilled to unveil the Excel analysis I've meticulously crafted for Vrinda Store's annual sales report. Delving deep into the data, this analysis unravels intriguing insights that could shape Vrinda's growth trajectory in the coming year. Key Highlights: 🔍 Sales Trends and Demographics: The analysis sheds light on pivotal aspects such as sales trends, customer demographics, product performance, and sales channels. It's a comprehensive look at what drives Vrinda Store's success. Insights Unveiled: 1️⃣ Gender Dynamics: The report underscores a fascinating trend - women emerge as the primary patrons of Vrinda Store, showcasing a higher inclination towards purchases compared to men. 2️⃣ Regional Powerhouses: Maharashtra, Karnataka, and Uttar Pradesh emerge as the triumphant trio, spearheading Vrinda Store's sales chart across the nation. 3️⃣ Target Audience: The prime demographic lies within the age bracket of 30-49 years, indicating a significant chunk of Vrinda Store's customer base. 4️⃣ Dominant Sales Channels: Amazon, Flipkart, and Myntra emerge as the frontrunners, capturing the lion's share of Vrinda Store's sales. Conclusion and Actionable Strategy: Armed with these insights, the path to enhancing Vrinda Store's sales performance becomes clearer. To hit the bullseye, it's imperative to target women customers aged 30-49 residing in Maharashtra, Karnataka, and Uttar Pradesh. By strategically leveraging ads, offers, and coupons on platforms like Amazon, Flipkart, and Myntra, Vrinda Store can unlock untapped potential and soar to greater heights of success. 📈 Attached is the detailed Excel analysis for your review and consideration. I eagerly await your feedback and any additional requirements you may have. Github: https://lnkd.in/gmgXxHGC Steps Involved in this Project: Data Collection Data Cleaning Data Processing Data Analysis Let's propel Vrinda Store towards unprecedented growth together! 🙏 Special Thanks: A heartfelt thank you to Rishabh Mishra for his invaluable guidance throughout this project. Your insights have been instrumental in shaping this analysis. #DataAnalysis #SalesInsights #BusinessGrowth #ExcelAnalysis #DataAnalytics #DataVisualization #CareerDevelopment #Datacleaning #Excel #Dataanalytics #dataprocessing #Datacollection

Kirana Stores – Are they going to sell staples in future that too in loose? So far brick & mortar stores are able to sell open SKU’s in staples. Kirana USP is “Likh lena – mahine me hisaab kar denge” Branded items commerce has shifted to Qcomm. Ready to eat meals is eating into staples as well. Snacks and ready to eat meals orders accounts for 42%-45% of total Qcomm. order. Planned budgeted bulk buying shifted to Impulsive,unstructured staggered buying. 40% are using Qcomm. for top up purchases. Qcomm delivery guy coming 3-4 times a day is common across house holds and cities. Blinkit, Zepto,Swiggy are here to stay. They are expanding to smaller cities and towns. Citymall & Dealshare once eyed the underserved small towns. With Blinkit, Zepto,Swiggy reaching out to Jodhpur,Bhatinda,Kochi……..they will change the maths in smaller town where Kirana is King. Inventory optimisation at Kirana & distributor level is a daunting task. Tech & embracing tech is must to do that. Consumers are shifting from Ecomm.,MT,Kirana to Qcommerce. What if Qcomm. comes with Buy now & pay later? GT/MT still huge market but needs to be overhauled. Next disruption in waiting to revive GT/MT. Our parents still go to Buddh bazaar,Itvaari peth to do shopping.Most of them prefer keypad phone.Even if they have smart phone hardly they are comfortable with apps based shopping. We used to buy from Kirana stores as kids but have stopped going to Kirana stores and so called Buddh bazaar. We shifted to app. shopping Our kids knows only about app. for shopping and Malls to freak and eat out. So generational shift too augur well for Qcomm. #kirana #MT #GT #Ecommerce #Qcommerce #Nextgen #Shift #OpenSKU #Branded #Staple #Readytoeat #Snacks #Trend

🚨 Are We Spending Too Much Time at Shopping Malls? The Shocking Truth About Weekend Habits in India! When was the last time you went to a shopping mall "just to browse"—and ended up spending your entire day there? If you’re nodding, you’re not alone. 💸 Turns out, over 100 million Indians flock to shopping malls every week, spending 4-6 hours there on average. That’s practically your entire weekend afternoon gone! 🕒 But wait, it’s not just about retail therapy—malls are transforming into “experience destinations” offering everything from movies and dining to concerts and kids' play zones. Here are some eye-opening facts you probably didn’t know: - 📍 50% of India’s malls are in just 8 cities, with NCR accounting for a massive 34% of total mall space. - 🏙️ But don’t count out smaller towns! Tier-2 and tier-3 cities are booming with new malls due to lower costs and rising consumer demand. - 💰 82% of people visit for shopping, but 73% for movies and 56% for dining. Malls have now become the go-to spots for leisure and entertainment. - 🔥 Did you know? The total annual revenue of Indian malls is a jaw-dropping INR 1,80,000 crore, and they contribute 1.2% to India’s GDP! With all this buzz, malls are no longer just places to shop. They’re social playgrounds, and the numbers prove it. We at ALPHAZEGUS MARKETING FZCO have been making the most of these weekend social playgrounds for our brands to leverage this festive season. We recently conducted a brand activation for a technology brand at a mall in Madhuri, Chennai, and the results are what you see in the photo! 2000+ ACTIVE participation with the brand! With a mix of gaming, music, & pop-culture, we captured the attention of 8000+ people across all age groups, in a highly cost-effective manner. Looking to create a similar impact for your brand? Let's talk! Also, here’s a question: Are we truly enjoying our time there, or are we just getting caught up in the consumerism cycle? Drop your thoughts in the comments! 👇 #WeekendVibes #ShoppingAddict #RetailTrends #ConsumerBehavior #RetailExperience

Kirana Stores – Are they going to sell staples in future that too in loose? So far brick & mortar stores are able to sell open SKU’s in staples. Kirana USP is “Likh lena – mahine me hisaab kar denge” Branded items commerce has shifted to Qcomm. Ready to eat meals is eating into staples as well. Snacks and ready to eat meals orders accounts for 42%-45% of total Qcomm. order. Planned budgeted bulk buying shifted to Impulsive,unstructured staggered buying. 40% are using Qcomm. for top up purchases. Qcomm delivery guy coming 3-4 times a day is common across house holds and cities. Blinkit, Zepto,Swiggy are here to stay. They are expanding to smaller cities and towns. Citymall & Dealshare once eyed the underserved small towns. With Blinkit, Zepto,Swiggy reaching out to Jodhpur,Bhatinda,Kochi……..they will change the maths in smaller town where Kirana is King. Inventory optimisation at Kirana & distributor level is a daunting task. Tech & embracing tech is must to do that. Consumers are shifting from Ecomm.,MT,Kirana to Qcommerce. What if Qcomm. comes with Buy now & pay later? GT/MT still huge market but needs to be overhauled. Next disruption in waiting to revive GT/MT. Our parents still go to Buddh bazaar,Itvaari peth to do shopping.Most of them prefer keypad phone.Even if they have smart phone hardly they are comfortable with apps based shopping. We used to buy from Kirana stores as kids but have stopped going to Kirana stores and so called Buddh bazaar. We shifted to app. shopping Our kids knows only about app. for shopping and Malls to freak and eat out. So generational shift too augur well for Qcomm. #kirana #MT #GT #Ecommerce #Qcommerce #Nextgen #Shift #OpenSKU #Branded #Staple #Readytoeat #Snacks #Trend

KAHANI BIG BAZAAR KI (THE STORY OF BIG BAZAAR) 🏪 📌 The MAN and IDEA behind the business Kishore Biyani sir "THE KING OF INDIAN RETAIL," the man behind India's largest retail stores, founded Big Bazaar in 2001 by opening a single retail store in Kolkata that caters and sells everything in a single store, which was an amazing revolution in Indian Retail Industry at the time. Big Bazaar was a shining beacon of India's organized retail landscape, a symbol of the country's rapid urbanization and economic growth. It had extraordinary reach, grabbing the hearts of millions across India with its diverse range of products and great rates. 📌 BIG BAZAAR BUSINESS MODEL Big Bazaar was one of the largest Indian retail stores back then, they used to sell almost every human required thing in their brick and mortar stores, Big Bazaar's major USP were Huge Catalogue of products, enticing discounts, good marketing, they used to have amazing tag lines such as Sabse Saste 6 Din, Ab Aur Bhi Saste, Now make the most of your money, etc which attracted Indian customers, they also had great customer loyalty programs, they used to buy products directly from the manufacturer. They also provide discounts to their consumers without incurring any losses. 📌 WHY BIG BAZAAR FAILED ? The downfall of the biggest retail chain in India can be attributed to a variety of factors, including 📍 OVER-EXPANSION : Big Bazaar accumulated a substantial amount of debt due to over-expansion or uncontrolled expansion of formats, as well as heavy investment in formats such as Easy Day, Heritage, and others that did not provide appropriate profitability. This huge debt burden, combined with diminishing revenues. "What went wrong is basically growing on debt. And not building a strong balance sheet.” - Kishore Biyani 📍 HIGH-#marketing -COST: Big Bazaar used to spend a lot of money on marketing. They marketed themselves through television, radio, newspapers, and billboards. They also used IPL, Femina Miss India, and other events to market themselves and attract customers. They also spent a lot of money on loyalty programs. 📍 INABILTIY TO CATER TO TIER 2 AND TIER 3 MARKETS: While Big Bazaar was successful in urban areas, it failed to penetrate the rural markets effectively. 📍 FAILURE TO UNDERSTAND COMPETITION: Big Bazaar failed to keep a pulse on its competitors’ strategies and offerings. 📍 COVID-19 HIT : The #covid19 -19 pandemic that reduced many businesses to dust took its toll on the Big Bazaar too. “They were not able to handle the #covid event. When COVID happened they lost business of Rs 7,000 crore in three months. To recover from that was very difficult because you are working on bank lines and everything gets into a jam. #business #supplychain #amazon #dmart Think School ®

📊 Excited to share my recent Excel dashboard project - Vrinda Store Report 2022! 📊 Sharing an overview of the Vrinda Store performance analysis for 2022! This dashboard offers insights into: Orders vs. Sales Trends: Monthly tracking of sales volume and order count Sales by Gender: 64% of sales are driven by women, highlighting a key demographic. Top Performing States: Maharashtra leads, with Karnataka and Uttar Pradesh close behind. Order Status: High delivery success rate at 92%, with minimal returns and cancellations. Channel Performance: Amazon tops with 35% of orders, followed by Myntra. Based on the insights from the Vrinda Store Report 2022 dashboard, here are some conclusions and improvement suggestions: 1. Focus on Women Shoppers 2. Expand in Low-Sales States 3. Strengthen Other Sales Channels 4. Reduce Returns and Cancellations 5. Target Adult Shoppers 6. Plan for Seasonal Sales #DataAnalytics #ExcelDashboard #BusinessInsights #DataPreprocessing #Insights #Conclusions

✨ Annual Sales Analysis for Vrinda Store - 2023 ✨ As part of my recent data analysis project, I dove deep into the annual performance of Vrinda Store, and here are some key insights: 📊 Orders vs. Sales Sales peaked between February and May, followed by a steady decline toward the year-end. Keeping sales aligned with order trends could further optimize revenue. 👕 Sales by Gender Women account for a whopping 64% of our customer base, highlighting a significant opportunity to focus on female-centric collections and marketing. 📍 Top Performing States Maharashtra leads in sales, followed by Karnataka and Uttar Pradesh. Strengthening supply chain and marketing in these states could further boost growth. 🚚 Order Status An impressive 92% of orders were delivered, showcasing operational efficiency. However, addressing the 2% refund and 3% cancellation rates will improve customer satisfaction. 🌟 Sales by Channel Online platforms like Amazon and Myntra contribute heavily to sales, followed by Ajio and Flipkart. It's essential to continue strengthening these partnerships. 📈 Customer Demographics Adults dominate the customer base, while teenagers and seniors form smaller but valuable segments. Tailoring specific campaigns for these groups might unlock untapped potential. 💡 This analysis has provided actionable insights for Vrinda Store, emphasizing areas of strength and highlighting opportunities for growth. Would love to hear your thoughts on this or suggestions to improve similar analyses! 🙌 #DataAnalytics #BusinessInsights #SalesPerformance #RetailAnalysis #EcommerceGrowth #CustomerInsights #DataVisualization #RetailStrategy #OperationalExcellence #DashboardDesign #AnnualReport #WomenInRetail #CustomerTrends #SupplyChainOptimization #DataDriven

Big Bazaar turned ₹26,000 Cr to zero ( .... but why) Brand Story -> Big Bazaar, part of Future Group, founded by Kishore Biyani in 2001. -> Revolutionized retail in India with hypermarket concept offering wide range of products. Business Model -> Hypermarket format offering groceries, electronics, fashion, and more under one roof. -> Focused on value for money, discounts, and convenience. -> Established a strong presence in both urban and rural areas. Market Need (Problem and Solution) -> Problem: Consumers seeking one-stop shopping destination for daily needs at affordable prices. -> Solution: Big Bazaar provided a vast array of products at competitive prices Challenges -> Intense competition from traditional retailers, supermarkets, and e-commerce players. -> Rising operational costs, especially rent and labor expenses Strategies -> Constant innovation in product offerings and store experiences. -> Promotional campaigns, discounts, and loyalty programs to attract and retain customers. -> Expansion into Tier 2 and Tier 3 cities Reasons Why Failed? -> Big Bazaar couldn't keep up with Reliance's size, prices, and new technology. -> Debt and money problems at future group made things unstable. Lessons: -> Adapt and move quickly in the tough market -> Always coming up with new ideas -> Strategic partnerships P.S. Follow me for more such business insights.