GeoIQ’s Post

Reliance Industries has launched Tira, an AI-driven beauty platform set to revolutionize India's booming beauty market. Offering personalized recommendations and leveraging tech innovations, Tira is making waves in customer engagement and market growth. Learn more about this strategic move by Mukesh Ambani's conglomerate and its impact on the beauty sector. Read the full story: https://lnkd.in/d6W3ifQX

There’s one common thing that forms the epicentre of both commerce and culture, it’s the people. People shape commerce, people shape culture and that’s how commerce and culture continue to walk hand in hand impacting each other, while also impacting the lives of these people (And vice versa) These individuals serve various roles, from consumers to consultants, and most notably, as visionaries who disrupt the commerce landscape, building for people. I had the pleasure of meeting two such visionaries, along with many others, at the Forbes India Presents GoKwik Future Of Commerce Conclave 2024. Thankyou Gaurav Khatri and Siddharth DUNGARWAL for being the absolute best, not just as founders of two of the biggest D2C brands we see today, but also as generous people with immense warmth and vision par excellence! It’s the people like you, that are bringing revolution to the ever evolving landscape of commerce, thereby shaping a new age culture! Let's continue to collaborate and thrive together! 🚀 #CommCon2024 Noise SNITCH #FutureOfCommerceConclave2024

More than 2 lakh Kirana Store got shut down in India in Last one year! Are we the culprits? Do watch this interesting case study on quick commerce boom in India and how platforms like blinkit, instamart, zepto and big basket are changing the consumer dynamics! . . . #harshsolanki #casestudy #quickcommerce #blinkit #instamart #consumerbehavior #zepto

When was the last time you unlocked a special #reward or bagged an epic #discount from your favorite brand? 🤔 It’s not just about deals and discounts – it’s about building that #pyaar with your favorite brands. ❤️ #Brands want you to keep coming back, but YOU must figure out if they’re worth your love. 🧐💔 So, which brand has your heart? Abhinav Jain (AJ) I Almonds Ai | Apurv Abhay Modi | Sunil Batta | Ramdas Rajamani | Suneel Seth | Ruchi Akolkar Saini | Arindam Kar | Sumit Damani | Vivek Gour | Anand Gururaja | Arpit Agarwal #LoyaltyUnlocked #LoyaltyPrograms #CustomerEngagement

"Without news to feed it, the biggest story starves." With our FORSight we bring you one fresh news every Sunday. This week we have - JioMart's New Move: Revolutionizing Quick Commerce in India Sounds intriguing, right? Click on the links provided below to get enlightened. Link : https://shorturl.at/TH56Z (Link to Article) Connect with FORSE on https://lnkd.in/fMeDCNS Stay connected with us for more such bits. Compiled by: Tejas Suryavanshi #Simsr #Kjsim #FORSE #FORSight #Supplychain #logistics #jiomart

𝙂𝙖𝙨𝙝𝙖𝙥𝙤𝙣 𝙈𝙖𝙘𝙝𝙞𝙣𝙚 (𝘾𝙖𝙥𝙨𝙪𝙡𝙚 𝙏𝙤𝙮𝙨) 𝙞𝙣 𝙩𝙝𝙚 𝙊𝙛𝙛𝙞𝙘𝙚: 𝙄𝙩’𝙨 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨 1. 𝙏𝙝𝙚 𝙏𝙝𝙧𝙞𝙡𝙡 𝙤𝙛 𝙍𝙖𝙣𝙙𝙤𝙢𝙣𝙚𝙨𝙨 𝘿𝙧𝙞𝙫𝙚𝙨 𝙀𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩: The unpredictability of gashapon plays on the excitement of surprise, where each purchase offers the possibility of discovering something special. This randomness leads to a sense of accomplishment and satisfaction when consumers finally obtain the item they’ve been hoping for, creating a strong emotional connection and encouraging repeat engagement. 2. 𝘾𝙤𝙣𝙩𝙞𝙣𝙪𝙤𝙪𝙨 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙆𝙚𝙚𝙥𝙨 𝘾𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙀𝙣𝙜𝙖𝙜𝙚𝙙: By consistently introducing new themes, designs, and collaborations, the gashapon industry maintains consumer interest and keeps the long-term engagement. 3. 𝘼𝙛𝙛𝙤𝙧𝙙𝙖𝙗𝙡𝙚 𝙋𝙧𝙞𝙘𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙈𝙖𝙧𝙜𝙞𝙣𝙨: Gashapon’s accessible pricing attracts a broad audience, while efficient production practices ensure a balance between affordability and profitability. 4. 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙋𝙡𝙖𝙘𝙚𝙢𝙚𝙣𝙩 𝙈𝙖𝙭𝙞𝙢𝙞𝙯𝙚𝙨 𝘼𝙘𝙘𝙚𝙨𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮: Placing gashapon machines in high-traffic areas optimizes visibility and accessibility, driving consistent customer interaction. These insights demonstrate the power of understanding consumer behavior and maintaining an engaging product offering—principles exemplified by Jay Chin in the recent Chipsmore relaunch campaign. Congratulations! #TeamMDLZ #MakeItHappen #emotionalengagement #continuousinnovation #consumerbehavior #Chipsmore

The event was an eye opening experience for me in particular as I completed just about a year of my association with the topic of anti counterfeiting and brand protection! More than 3 decades of my professional life has been into strengthening the communication pillar globally and India in particular where starting with early 90s from PBX/PABX systems to fixed communication networks and then deployment journey for wireless starting with 2G until 5G , taking the country from a tele density in single digits ( 2 phones per 100 people ) to 90s (90+ phones per 100 people). Unlike the tele density quantifiable and accurate metric , anticounterfeiting industry may not very accurate sizing but even the order of magnitude numbers are mind boggling . Some figures like global counterfeit trade currently is about usd 1 Trillion and slated to grow by 75% in next 6 years meaning a CAGR of more 12% , much more than the overall GDP growth !!!!! While the challenge is huge and challenges in controlling this even bigger, but this cannnot be left to decide or destiny and future what we want to leave for our future generations ! I personally and on behalf of Checko are 100% committed to contribute by bringing to the table our most innovative and disruptive anti counterfeiting technology Checko Fingerprints and future innovations which we will continue to develop at the best in class National Centre for Flexible Electronics at IIT Kanpur! WE WILL MAKE AN IMPACT AND A HUGE ONE AT THAT, PROMISE!

Another successful session concluded at KIOT's iStart Cell! 🚀 Our heartfelt gratitude to Mr. M. Balasubramaniyam, General Manager of Business Development at True Network Alliance Pvt Ltd., for sharing valuable insights on 'Effective Marketing Strategy.' Stay tuned for more enriching events! #iStart #MarketingStrategy #KnowledgeSharing"

#SilmoStories Some candid talk💬with Jason Kirk from Kirk & Kirk. 👉How do Indian opticians help independent brands to scale up? 👉How should retailers pitch beautiful independent brands to their customers? 👉K&K is planning to go deeper into India's market? #silmostoreis #silmo #quickeyes #kirkandkirk

The Ayoba Marketplace This year, I poured my heart, soul, and more cups of coffee than I can count into building something truly transformative—a product so bold it occasionally had me asking, "What have I gotten myself into?"  Well, that big, audacious dream is about to come to life, and I couldn’t be more thrilled (and a little nervous!) to share it with you. If you’re: ✅ An SMME looking to supercharge your business, ✅ A business owner on the hunt for new and innovative sales channels, ✅ Simply curious because, let’s face it, FOMO is real, or ✅ That person who always knows someone who can benefit from amazing opportunities, Then this is for YOU!  Join one of our webinars to see this groundbreaking platform in action and get the inside scoop straight from the folks who built it. Spoiler alert: It’s going to be game-changing. 👉 RSVP for the webinar here: https://lnkd.in/d23cvP5v Let’s connect, collaborate, and make magic happen. This is just the beginning—don’t miss out! #AyobaMarketplace #Innovation #SMME #BusinessGrowth #SalesChannel #ayoba #Ecommerce