Happily Married + Dad x4 | Principal / Executive Creative Director, The Wann Agency | Adjunct Professor | Fractional CMO | Tegus Expert | Speaker | Digital Landman
Witnessing ongoing layoffs in the television industry is truly disheartening. It appears that more layoffs are expected at several networks in the coming months. The industry needs to stabilize by assessing their actual staffing needs and valuing the experienced workers who have dedicated the best years of their lives to these companies. It’s vital to avoid further layoffs of seasoned professionals, as their expertise is invaluable. Many talented individuals are now facing uncertainty as their retirement plans are jeopardized. Fortunately, larger non-network station groups are stepping up, offering opportunities in medium to smaller markets to some of the best professionals from major markets. For those navigating job losses, remember to approach this challenge with the same determination and confidence you had when you started your career. Network, update your resume, and leverage your experience to find new opportunities. Stay fearless and confident, remember you are an expert in your field! #YouGotThis #NetworkLayoffs #NothingCanStopYou The Wann Agency Suggestions for Job Seekers in TV: 1. Network Actively: Connect with former colleagues, industry groups, and attend virtual events to expand your professional network. 2. Update Your Resume and Portfolio: Ensure your resume highlights your experience and achievements. Create an online portfolio showcasing your best work. 3. Leverage Social Media: Use platforms like LinkedIn to share your expertise, connect with industry leaders, and search for job openings. 4. Consider Different Markets: Be open to opportunities in smaller markets or different segments of the industry that can benefit from your skills. 5. Continuous Learning: Stay updated with industry trends and consider online courses or certifications to enhance your skills. 6. Seek Professional Help: Consider career counseling or coaching to refine your job search strategy and interview skills.
Global Marketing Executive | Former VP of Marketing at Warner Bros, Turner Sports & Cartoon Network | Strategic Brand & Go To Market Execution | Social Media | Digital Marketing | B2C Marketer | #OpentoWork
When I speak to people in and out of the media business, they all ask one question: “How did we get here?” https://lnkd.in/ei3p2TNi As we see layoffs at WBD, incoming at Paramount and then so many others, people want to know why did this happen? These are crown jewel companies with valuable IP! What I saw inside one of them was two countervailing forces: 1. The need to for stockholder satisfaction at the expense of customer satisfaction 2. The innovator’s dilemma writ large What does that mean? 1. Once streaming entered the arena, Wall Street valued Netflix at tech company multiples and encouraged legacy media to throw everything at getting into streaming and growing fast. Mergers, consolidation and more prevailed in the race to get bigger. Everyone had the data - only a few of these streamers would survive, because customers didn’t want dozens of services. They wanted 3-4. But in a rush to satisfy Wall Street, everyone got in. And when Wall Street changed their minds in 2022, the companies were left holding the bag. 2. When I started in media in 2007, we all knew streaming and digital was the future. We spent 75-80% of our time working on it. But the money that the cable bundle provided was hard to walk away from. Especially when trying to sell/merge a company. Legacy media could have and many wanted to get into streaming sooner. But it took money and time and a sharing of information company wide that could have been scary. So the end result? Everyone gets into streaming too late, trying to satisfy Wall Street, invests in content over building technology, loses focus on the consumer, loses focus on the brand and hopes for profitability. Whats the solution? Refocus. These are strong brands. Gen Z is the future. And they’ve got some attachment to the IP. But you’ve got to build a brand that works in streaming, linear, YouTube, TikTok, consumer products, theme parks and beyond. Multiple revenue streams, deeper engagement and focus on steady growth and nurturing fandom. Sound familiar? It should. It’s what Disney is doing. Universal has done it. It’s what we were trying to do before I left Warner Bros Discovery. Look at Gen Z. See how they interact with brands, how can you deepen their fandom and how can you monetize multiple touch points. Ignore Wall Street. Focus on growing vs cutting. If you look closely, you’ll see many brands doing this successfully in and outside of legacy media. Want me and talented colleagues to help? DM me. Needmore Stories is open for business and I’m #opentowork for the longer term.
