How Ipsos Simstore helps you understand shopper behaviour

#Success requires understanding the moment of truth!   To successfully compete in today’s omnichannel and changing world, we need more than ever to get to the root of how shoppers make decisions, improve on-line & physical navigation, and #optimize retail conditions. Ipsos Simstore allows you to make the difference and win at point of #purchase!   With 10,000+ shelf tests conducted across the globe in #virtual shopper research, Ipsos Simstore is your partner for measuring shopper behaviour, specially in e- commerce and Modern Trade channels. Amit Adarkar, Geeta Ravindranath Lobo, Jyoti Susarla Malladi, Ashwini Sirsikar, Vivek Gupta, Rinku Patnaik, Krishnendu Dutta, Gauri Pathak, Madhurima Bhatia, Pallavi Mathur Lal, Archana Gupta, Shruti Shroff Patodia #Ipsos #IpsosIndia

#Success requires understanding the moment of truth!   To successfully compete in today’s omnichannel and changing world, we need more than ever to get to the root of how shoppers make decisions, improve on-line & physical navigation, and #optimize retail conditions. Ipsos Simstore allows you to make the difference and win at point of #purchase!   With 10,000+ shelf tests conducted across the globe in #virtual shopper research, Ipsos Simstore is your partner for measuring shopper behaviour, specially in e- commerce and Modern Trade channels. Amit Adarkar, Geeta Ravindranath Lobo, Jyoti Susarla Malladi, Ashwini Sirsikar, Vivek Gupta, Rinku Patnaik, Krishnendu Dutta, Gauri Pathak, Madhurima Bhatia, Pallavi Mathur Lal, Archana Gupta, Shruti Shroff Patodia #Ipsos #IpsosIndia

#Success requires understanding the moment of truth!   To successfully compete in today’s omnichannel and changing world, we need more than ever to get to the root of how shoppers make decisions, improve on-line & physical navigation, and #optimize retail conditions. Ipsos Simstore allows you to make the difference and win at point of #purchase!   With 10,000+ shelf tests conducted across the globe in #virtual shopper research, Ipsos Simstore is your partner for measuring shopper behaviour, specially in e- commerce and Modern Trade channels. #Ipsos #IpsosIndia

Often times, cross-shopping in Australia is underestimated, and what we have learned from the enduring cost-of-living pressures is that consumers are getting more rational on where they shop, increasingly shopping around to find the best deals. Interested in knowing more? Please find some insights on article below, which will be the first article in our new series on alternative channels!

Are you ready to meet your customers where they are? 🛒 The Australian consumer landscape is changing. Consumers are embracing an omnichannel shopping experience, seeking value, variety and convenience across various channels. Our latest analysis dives deep into this evolving landscape, revealing the surprising growth of alternative channels and the implications for FMCG brands. 🔎Read the full analysis here: https://lnkd.in/evnpBwpF #FullView #omnishopper #Australia #NIQ

Retailers need to adapt to consumer shifts to thrive in 2025. Key strategies include seamless omnichannel journeys, hyper-personalized interactions, partnering with responsible vendors, catering to next-gen consumers, and focusing on loyalty programs. @retaildive #ecommerce #ecommercebusiness #supplychain #supplychainmanagement #logistics #tech #Al #data #retail #Retaillnnovation #EcommerceStrategy #DigitalTransformation #FutureOfRetail #RetailRevolution

As part of our recent panel discussion about India’s evolving omnichannel strategies, hosted by the ETRetail, Yango Tech’s COO Evgeny Chernikov focused on the profile of the Indian consumer. Hosted by Economic Times Retail Senior Assistant Editor Charu Lamba, the discussion also included; Kumar Sangeetech, CEO & Founder of 1K Kirana, and Himanshu Kr. Rajput, SVP, Head of Technology Otipy. They discussed how consumer behavior is fast transitioning the landscape of grocery retail. “Talking about Indian consumers, there are so many layers, so many differences. And metro cities are different to Tier 1, Tier 2,  Tier 3,” said Evgeny Chernikov. “The market is so complex, so multidimensional, it’s like nothing else in this world.” For the full  discussion “Omnichannel Redefined: Power Up E-grocery and Customer Satisfaction”: https://lnkd.in/d4NTvx59 #YangoTech #FoodRetail #FoodTech #ETRetail #FoodServiceIndustry #Grocery #Retail #Egrocery #Ecommerce #IndianMarket

Are you capturing the Full View™ of the alcohol industry? The NielsenIQ Activate platform features actionable insights highlighting key areas that enable you to improve your omnichannel performance and better predict consumer patterns. 👉 Assess inventory risks 👉 Analyze supply chain performance metrics 👉 Better predict out of stocks Reach out to your NIQ BevAl expert to get started today! #Walmart #NIQ

The Rise of Polychannel Shoppers in FMCG: A New Era of Supermarket Shopping FMCG shopping is undergoing a significant shift. Gone are the days of omnichannel shopping. Today, we're witnessing a new trend: the polychannel shopper. This shopper visits multiple supermarket stores and chains, with greater frequency. What's driving this change? The answer lies in the shopper's desire for convenience and variety. With the rise of online shopping, consumers now expect a seamless experience across all channels. At Purple Cow, we're helping businesses adapt to this new reality. Our eCommerce expertise ensures that your brand stays ahead of the curve. Want to stay ahead of the competition? Learn more about how we can help. Website: <https://lnkd.in/gs9XuDnX> eMail ID: <[email protected]> Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #FMCG #PolychannelShopping #eCommerce #Retail #ShoppingExperience #Convenience #Variety #SeamlessExperience #DigitalMarketing #BusinessGrowth

The Rise of Polychannel Shoppers in FMCG: A New Era of Supermarket Shopping FMCG shopping is undergoing a significant shift. Gone are the days of omnichannel shopping. Today, we're witnessing a new trend: the polychannel shopper. This shopper visits multiple supermarket stores and chains, with greater frequency. What's driving this change? The answer lies in the shopper's desire for convenience and variety. With the rise of online shopping, consumers now expect a seamless experience across all channels. At Purple Cow, we're helping businesses adapt to this new reality. Our eCommerce expertise ensures that your brand stays ahead of the curve. Want to stay ahead of the competition? Learn more about how we can help. Website: <https://lnkd.in/gdiSK2xM> eMail ID: <[email protected]> Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #FMCG #PolychannelShopping #eCommerce #Retail #ShoppingExperience #Convenience #Variety #SeamlessExperience #DigitalMarketing #BusinessGrowth