Gabriella Krite’s Post

"Anything in media that seems to be ‘dying’ is more likely evolving. By understanding those changes, we can get ahead of the curve and seize new opportunities for our clients while shaping the future of our industry.” Managing Partner for Strategy Rik Moore, joins industry leaders to share his opinion on what advertisers should leave behind in 2025 and which approaches are worth reconsidering as we plan for the year ahead and look toward the future. Find out more via MediaCat in the comments below. ⬇️ #MediaAgency #Advertising #StaySmart

Digital Out of Home: Effective, Drives Action, Boosts EngagementThe latest OAAA/Harris Poll results overwhelmingly confirm what so many brands already know: Digital Out of Home (DOOH) advertising is a highly effective channel that, as compared to other media, drives greater engagement, is highly noticeable, and is viewed more favorably by consumers. In fact, 73% of respondents view DOOH favorably, significantly outpacing television, radio, social media, online, and print.Consumers that see DOOH ads are more likely to take actions such as watching a TV program, visiting a restaurant, purchasing a product, visiting the business, or attending an event.

“Retail media is quickly emerging as the new center of the #advertising universe and will surpass linear TV in spending next year.” – Andrew Lipsman 🔮 The future of #RetailMedia is bright, with estimates showing it will triple by 2028, reaching $130 billion. Want to know more? Read the full article below for deeper insights into the future of retail media! https://lnkd.in/g6CwzKkY

Interesting take on in-store #mediaadvertising and the evolving role physical retail space plays in the consumer lifecycle, especially as it relates to #advertising. Check out this article for some insights and trends to see if your #retailstrategy aligns. #mediastrategy #digitalads #retailTV ADWEEK Keith Bryan Andrew Lipsman https://lnkd.in/gSqBVFUY

I am getting on my soapbox one last time before the new year – I couldn’t help myself. I’m increasingly seeing a narrative in the industry which is positioning retail media as a challenger to traditional advertising, or perhaps even a threat to the lessons the industry has learned on advertising effectiveness. This seems to have accelerated as more data has been published on the sources of retail media investment growth, which are predominantly coming from Linear TV and digital advertising (search & display) budgets. I think this conversation is emerging from a genuine misunderstanding of what retail media is. It’s still being referred to as on-site only, essentially demoting it to being search ads on retailer websites. If this was true, I’d agree that moving your Linear TV spend simply into on-site search would be a pretty bad strategy. However, that’s just not what retail media is. Retail media is any media that is owned or operated by a retailer, or that uses retailer data in its activation. That means retail media is also in-store advertising, connected TV, digital OOH, experiential and so on. This means that in many cases retail media IS traditional media. It’s often the same media we have always used, however it’s now being planned or measured in different ways, or being bought from a new source. And it often means that 'traditional advertising' is far better connected to a point-of-purchase, helping it to better deliver on both brand-building and sales-driving goals. I really do believe that retail media can positively amplify 'non-retail media', and that retailer data can be used very effectively to sharpen ATL (without compromising scale). It can also be used to close the loop on measurement, and achieve this at a 1-2-1 customer level. Retail media is disrupting many long-standing classifications of advertising. Therefore, what we need is to continue education in the industry (away from a highly restricted notion that retail media is a bit of tactical on-site search). We also need a tonne of new thought on how we treat it in the wider media plan. Let’s have that conversation next year instead. Over and out! Samuel Knights Emma Dean Lee LeFeuvre David Bromfield Helen Johnson Rosie Houston Sean Crawford Marcus Ingleby Kat Jones Mark Sweatman Matthew Lee Georgina O'Grady SMG #retailmedia #commercemedia

[Retail Media]. This! What Katie said... "However, that’s just not what retail media is. Retail media is any media that is owned or operated by a retailer, or that uses retailer data in its activation. That means retail media is also in-store advertising, connected TV, digital OOH, experiential and so on. " The most common conversation we have around retail media is, "it's not just Sponsored Products". It's onsite, it's instore, it's offsite data partnerships, it's paid insights reports. Maybe it was easier when we called it Shopper Marketing. But 'Retailer-owned Shopper Marketing' doesn't roll off the tongue, and it doesn't reflect the full funnel nature of what's possible now.

Check out TVREV's latest report on retail media. Magnite’s Head of Retail Media Networks Gretchen Bobroff and Cassidy Diamond share their perspectives!

Retail media is the bell of the ball as we kick off “new fronts”. 🚀 Media Trends Update: Retail Media and CTV Take Center Stage 📺🛒 As advertisers navigate an evolving landscape, two channels are stealing the spotlight: Retail Media and Connected TV (CTV). Here’s what you need to know: Shift in Budgets: Advertisers are reallocating funds to these high-growth channels, driven by engaged audiences and measurable outcomes. Convergence: Media giants (think Disney and NBCUniversal) are teaming up with retailers (like Walmart and Instacart) to blend CTV’s brand-building power with retail media’s data-driven capabilities. First-Party Data: It’s the secret sauce! Both retail media and major players emphasize leveraging first-party data for personalized targeting and optimization. NBCUniversal x Instacart: A new collaboration lets CPG advertisers reach in-market consumers across streaming and linear channels. Win-win! Cookie Deprecation Challenge: With Google delaying third-party cookie deprecation, innovative partnerships aim to overcome signal loss. Amazon’s ad business is thriving due to innovative streaming ads and e-commerce tie-ins, with new formats enhancing audience engagement amidst intense competition. 🚀💥📺 Stay tuned for more updates! 🌟 #MediaTrends #Advertising #CTV #RetailMedia #AmazonAds #StreamingAdvertising #MarketingInsights

Super Bowl LIX advertisers are leaning into two powerful strategies this year: nostalgia and innovation. From Hellmann Worldwide Logistics’s revisiting When Harry Met Sally to Meta spotlighting Ray-Ban smart glasses, brands are playing on emotions and curiosity to make the most of their $7 million, 30-second slots. Nostalgia taps into shared cultural memories, creating emotional bonds and reinforcing the sense of unity that makes Super Bowl Sunday special. At the same time, forward-looking campaigns like Meta’s appeal to younger, tech-savvy audiences eager for the next big thing. According to Jeremy Goldman, EMARKETER, this dual approach highlights the art of knowing your audience. Nostalgia resonates across generations, making families reminisce together, while innovation inspires those craving something new. Both strategies aim to leave a lasting impression—whether by invoking the past or inspiring what’s next. As a viewer, what type of ad grabs your attention more: one that reminds you of simpler times or one that gets you excited for the future? #HalifaxWest #WinTogether #capitaladvisory #MandA #restructuring #operatingadvisory https://lnkd.in/gB4A2BkU

"While measurement is table stakes, we are seeing and proving a paradigm shift in OOH's role in the overall marketing mix. StreetMetrics' groundbreaking tools and data are enabling advertisers to understand the value proposition of bus advertising by offering a continuum of data to plan, reconcile (in the future) and ultimately connect that exposure with lower funnel behaviors through attribution. We are transforming how advertisers and marketers can look at bus advertising, well beyond its power to showcase brands with proof points to support what we've known all along – that bus advertising works." - Christina Radigan, SVP, Strategic Research, Insights and Analytics at OUTFRONT on the partnership. https://lnkd.in/ezaG35S6