Freshfield’s Post

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1mo

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI 🧬 A shifting social media landscape 🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement

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Danny Green

PR & Communications Manager at Freshfield

1mo

Wise words AT, the social media landscape has changed so much in the past year, it will be interesting to see what the next 12 months bring.

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Joel Durkin

Senior PR and Communications Manager at Freshfield

1mo

Great piece, Andrew. There are so many advantages of AI, but staying authentic will be vital.

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Andrew Taylor

PR & Comms Director at Freshfield. Committee Member for fbe Lancashire. Trustee for Cuerden Valley Park Trust.
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What are your big PR and comms challenges for 2025? Here's a piece I wrote for Freshfield about the many interconnected events creating tricky reputation management projects for business leaders and their PR teams. #PR #comms #ESG
Freshfield

1,275 followers
1mo

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI 🧬 A shifting social media landscape 🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement
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Simon Turner

CEO, Freshfield, specialist PR and communications consultancy | Director, Preston Partnership | Trustee
1mo Edited
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A bit like my beloved Everton, businesses face some big challenges in 2025, especially in our world of PR and communications. Here are some wise words from Freshfield's Andrew Taylor ('Tazzler') outlining some of the key PR and comms issues facing organisations and their leaders in '25. #COYB
Freshfield

1,275 followers
1mo

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI 🧬 A shifting social media landscape 🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement
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Ret Army Brigadier General Vincent B.

CEO Embrace the Power Mentoring 🔋 Reimaging the Human Network
1mo
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Navigating Social Media: Seek the Truth and Balance Data We emphasize the importance of being skeptical on social media while encouraging the next generation to seek positive content and verify facts. With rapid tech evolution, managing information has never been more crucial to distinguish between reality and fabrication. #SocialMediaAwareness #SeekTheTruth #DigitalLiteracy #InformationManagement #PositiveContent #DataResponsibility #InternetSafety #FactChecking #TechEvolution #MediaSkepticism
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John Wilkinson

Corporate Director specializing in Sustainability and Governance
3mo
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Fascinating topic for comms professionals.
Curious Public

803 followers
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Traditional media is shrinking. Disinformation is growing. So, how can you effectively communicate with your audience? The answer: become your own newsroom. But how? Our next webinar panelist, Kevin Twomey, definitely has ideas! Kevin Twomey leads marketing at NewsWhip, the AI-powered media intelligence platform trusted by Google, Diageo, and top publishers. Kevin has his eye on the cutting edge of forecasting news and information as it happens. So we can’t wait to ask him how other Comms professionals can empower themselves to be their own newsmakers. Join the conversation on December 11 at 11:00 AM ET to learn about the bold strategies and fresh tactics you can use to break through the noise. 🗓️Save your spot now: https://bit.ly/3Z1E378 #CommsInQuestion
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Felicia DelVecchio

VP, Media at DAC | Award Winning Media Executive | Search Marketer of the Year 2019
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Read more about my thoughts on the evolution of media and tying human behavior to full funnel media strategies. My favorite question/response exemplifies how DAC builds and executes media strategies to drive success for our clients. "...the channels chosen should be highly dependent on your target audience and where you can find them and the type of media they consume. Audience driven against your brand or client’s goals will determine a more traditional or digital approach – it’s never a one size fits all. As a media agency, it’s our responsibility to help guide our clients towards the media that will deliver against THEIR goals, not ours."
DAC

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From psychology to digital media mastery - DAC's VP of Digital Media, Felicia DelVecchio shares her expertise on aligning human behavior with full-funnel media strategies. From AI’s role in media to the ongoing 'source of truth' debate, read more for her insights on the evolution of marketing and the expectations of customers: https://lnkd.in/eG_gBRUT #Media #DigitalMarketing #MediaAgency
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DAC

59,562 followers
1mo
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From psychology to digital media mastery - DAC's VP of Digital Media, Felicia DelVecchio shares her expertise on aligning human behavior with full-funnel media strategies. From AI’s role in media to the ongoing 'source of truth' debate, read more for her insights on the evolution of marketing and the expectations of customers: https://lnkd.in/eG_gBRUT #Media #DigitalMarketing #MediaAgency
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Neville Hobson

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2mo
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Grab this insightful survey report on predictions for AI and PR in the coming year. As Gini Dietrich notes, it's likely no surprise that "AI-powered PR" is the biggest deal coming according to those surveyed. Most interesting to see that 74% is the sum of all responses who believe this will be so, with wide variances depending on roles - solopreneurs are in the lead at 86% saying this. Download the PDF for all the insights ⬇️
Gini Dietrich

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I know this will come as no big surprise, but AI-powered PR is the biggest trend for the coming year, according to the PR Trends report from Prowly. There are some other trends to watch and some tweaks you can make in your comms plans based on measurement, hyper-personalization, data, and more. I'll put the link to download the report in the comments below.
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Maria Paula De Francisco

Brand Marketing | B2B Marketing | Strategy | Integrated Marketing & Communications | Content Marketing | Digital Marketing | Lead Generation | Analytics & Reporting | Paid Media | Social Media | Innovation
4mo
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Curious about the future of media? Check our latest report where we explore the upcoming trends for 2025. Don't miss out on this insightful read!

Media Trends Report 2025

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Visegrad24

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1mo
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Recent data highlights that 𝕏 stands out as the most politically balanced social media platform. This is a significant development in the landscape of digital communication, offering a space for diverse perspectives. #SocialMedia #DigitalBalance
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