GTM Leader ** Revenue Strategist ** Team Builder ** Communicator ** BJJ Black Belt **
🔍 When #Correlation Meets #Causality: Navigating the GTM Minefield 🔍 In the world of Go-To-Market (#GTM), we often find ourselves enamored with data. It’s like finding patterns in clouds—sometimes what you see is more about imagination than meteorology. Remember, just because two things happen together doesn't mean one caused the other. 🌥️=☔? Not always! For example, just because your ice cream sales spike the same month you launched a new ad campaign doesn't mean your ads are making everyone crave ice cream. Maybe it's just... summer. 🍦😂 But here’s the tricky part: in GTM—a blend of art, science, and social juggling— we are humans, and like everyone else : we love simplicity. 🤷♂️ We crave clear, predictable outcomes because, let’s face it, unpredictability can be daunting. Yet, the reality is that #sales, #marketing, and #customersuccess are far from deterministic. The same goes for #economics. It’s crucial to understand that data, while incredibly valuable, isn’t a crystal ball. 🔮 Data points does not equate to pure or applied science. ⛔️ Just because sales spiked in Q2 doesn't mean your new email template was the magical ingredient. Maybe the market was just ripe, or perhaps a competitor stumbled. So, next time you're tempted to declare victory based on correlational data, remember: correlation is not causation. 🚫 It’s insightful, yes, but it's not an ironclad guarantee of why things happen. Don't fall into the trap—it’s a tempting one because we all yearn for control and simplicity in the complex dance of GTM. #GTM #BusinessStrategy #DataDriven #Marketing #SalesStrategy #CustomerSuccess #CorrelationCausation Stay22 #tech #leadership #travel
