How do you evolve your messaging when your company has outgrown its original positioning? 🤔 For Attentive, it was about making the leap from an SMS marketing leader to a multi-product, AI-powered platform. But repositioning a category-defining brand is no simple task. That’s where Fluvio came in 🤝 In close partnership with Attentive’s team, we: ✅ Conducted in-depth voice of the customer research to understand evolving market perceptions ✅ Led a strategic positioning workshop to refine messaging and sharpen differentiation ✅ Developed clearer buyer personas and a compelling company narrative for go-to-market teams ✅ Provided pricing and packaging insights through qualitative and quantitative research Here’s what the Attentive's VP of Product Marketing, Summer Daoud had to say about our work together: "Fluvio's ability to distill complex insights from customer and market research into a clear, compelling narrative was exactly what we needed to reposition our platform. They didn't just provide recommendations—they delivered actionable, data-backed strategies that reshaped our approach to messaging, positioning, and even pricing." Check out the full case study to see how Attentive repositioned for its next stage of growth 👉 https://lnkd.in/g6ivjuSa
