Is #SXSW too big to matter anymore? FINN Senior Partner Greg Swan shares his perspective on the largest convergence of tech, music, film, and culture in the U.S., and why marcomm pros who desire their brands to be part of culture (rather than advertising around culture) are still gathering in Austin each year.
Love a good "yes, and..." session! 👏👏👏
Read more in Digiday ➡️ https://digiday.com/marketing/as-sxsw-kicks-off-marketers-embrace-it-as-an-accessible-conference-for-content-connection/