Fergus O'Carroll’s Post

PepsiCo's New Global Brand Platform with CMO, Mark Kirkham. Mark talks us through the formation of "Thirsty for More," what it means and its strategic role in the global business. Listen and subscribe to the show wherever you get your podcasts. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at mae.academy. #CMO, #pepsi, #marketingstrategy,

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