Evan Goldwasser’s Post

📺🏈 Live sports are rewriting the rules for Connected TV advertising. David Simon, GM of Moloco, dives into how bundling strategies & machine learning are driving higher CTV yields by maximizing revenue and minimizing waste. With 39% of U.S. adults preferring to stream big games over traditional TV, live sports have become critical for CTV ad success. But is bundling alone enough? ML-powered dynamic pricing is transforming how impressions are valued—freeing up inventory and driving results.

📺🏈 Live sports are rewriting the rules for Connected TV advertising. David Simon, GM of Moloco, dives into how bundling strategies & machine learning are driving higher CTV yields by maximizing revenue and minimizing waste. With 39% of U.S. adults preferring to stream big games over traditional TV, live sports have become critical for CTV ad success. But is bundling alone enough? ML-powered dynamic pricing is transforming how impressions are valued—freeing up inventory and driving results.

As Catherine Perloff points out in this ADWEEK piece, the #CTV supply path is becoming overly complex, and buyers are shifting their attention – and ad dollars – toward more efficient solutions. Our Direct Access supply path optimization program addresses this with: - Streamlined access to premium inventory at scale - Pricing efficiency to allow for more working media - Enhanced data operability for better campaign targeting and results We're committed to streamlining digital advertising for our customers and reducing waste across the supply path – including channels like CTV. #AdTech

The CTV market is gearing up for a big year in 2025. Netflix’s first live sports event featuring Mike Tyson and Jake Paul drew over 100 million viewers, proving its massive potential. But with the opportunities come challenges, like knowledge gaps, fragmentation, and standardisation. StackAdapt’s Edmund Mullins explains why 2025 could be a turning point for CTV and what brands and advertisers need to do to stay ahead. Read via The Media Leader UK: https://lnkd.in/edPT2iAB

CTV has been a component of many media strategies for advertisers over the last few years. Now, it is considered a KEY component of these media strategies for clients. In this week's blog post, Monica Lazarus breaks down the craze around CTV and why we should be recommending it to our clients. https://lnkd.in/euH_Vs65

The explosion of ad-supported streaming validates what we've been saying - advertisers need unified solutions to reach these massive audiences effectively across screens. As viewership fragments across platforms, cross-channel video strategies become essential for maximizing reach and impact💪 Great article from David Cohen, ADWEEK #Disney #AdWeek #Fragmentation #AdImpact https://lnkd.in/e-9Hn9Tt

🚀 CTV Advertising is Evolving — Are You Keeping Up? 🎥💡 Ad Age recently broke down the rise of self-serve ad platforms in the streaming space. It's clear that Connected TV (CTV) isn't just the future—it’s the now. 📺 ✨ At Vibe, we're right in the mix, helping brands of all sizes unlock the power of CTV. From precision targeting to scalable campaigns, we’re making it easier than ever for businesses to navigate this rapidly growing landscape. If you've been curious about how CTV can elevate your brand's reach and impact, now's the time to dive in. Have questions about how your brand can leverage CTV? Let’s connect! 🔗 Read the full article here for the latest trends: https://lnkd.in/gi-PZSpt #Vibe #CTV #Advertising #Streaming #SelfServe #SelfServeAds #SMBs

📺 Connected TV (#CTV) is revolutionizing the way brands connect with their audiences. With its interactive and personalized approach, CTV is offering a holy grail of advertising opportunities. From niche channels to out-of-home experiences, CTV is changing the game. This is the best way right now for advertisers to stay ahead of personalization trends.💡 #CTV #FutureOfTV #AdvertisingInnovation

What's new... Another great article from EMARKETER and Daniel Konstantinovic. Connected TV is continuing to grow and will not stop. Keynes Digital uses industry experts for you to have 100% confidence and a full understanding of how CTV can help net new eyeballs and drive high quality traffic, AND positively impact all other paid media channels. If you want to learn why CTV works, but most importantly how you can start to take advantage of the rapidly growing channel, feel free to comment below or grab some time on my calendar. #ConnectedTV #Programmatic #CTV #KeynesDigital #Advertising #PaidMedia

The TV landscape is at a defining moment, with our #client IAB predicting that ad spend on digital video will eclipse ad spend on linear channels this year. In a roundtable discussion hosted by ADWEEK, IAB brought together marketing leaders from Samsung Ads, Google, Roku, the Sports Innovation Lab and Meta to discuss their takeaways from IAB NewFronts and their predictions for the future of the industry: #IABNewFronts #TVAdvertising #DigitalMarketing