Ernie Villicana’s Post

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Next-Gen Entertainment & Sports Platform Growth Strategist / Innovator / Alliance Builder

Adoption of addressable TV advertising continues to follow an upward trajectory, with 53% of advertisers now considering the targeting method a must-buy, according to findings from industry organization Go Addressable and Advertiser Perceptions.

Addressable TV advertising on upward trend, 53% consider it ‘must-buy’

Addressable TV advertising on upward trend, 53% consider it ‘must-buy’

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