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Stuck in your old ways? Ditch the old ad strategies and try something bold, something different. Break the mould with last mile retail advertising that engages your audience at the right place and right time. Let's make your next campaign iconic. #theiconicgroup #motioniconsa #proximitymarketing #escalatorbranding #retailadvertising #oohmedia #brandwareness #retail #adstrategy

What your brand needs is something different. Something unique, non-traditional and unforgettable. Break away from the usual and captivate your audience with a fresh approach to retail advertising. Stand out with a solution that’s as bold as your brand. #theiconicgroup #motioniconsa #proximitymarketing #retailadvertising #oohmedia #escalatorbranding #property #retail #shopperjourney #impactmarketing

Why aren’t more CDP companies promoting use cases of their tech applied to Retail Media? The only one I have seen so far is Zeotap and their recent new customer announcement with Douglas. Is it because, on of or all of the below: 1️⃣ The focus of Retail Media until the last 6mths has mostly been Onsite 2️⃣CDP is usually “owned” by Marketing [RMN typically sit adjacent] 3️⃣Audiences are really only just now truly being utilised and offered by RMN [many aren’t using dynamic audiences] 4️⃣ CDPs haven’t actually been adopted at scale [especially across UK/Europe, that I have seen] 5️⃣RMN are still trying to establish audience continuity across all channels I’m sure there are others I’ve missed. CDPs are a brilliant complement to Retail Media Networks and their ecosystem, especially when you consider one of the core value propositions of RMN is first party data. #retailmedia #commercemedia #marketing #advertising #innovation

✨ What’s next for marketing in 2025? ✨ Ad Age rounded up ad execs to predict 2025 marketing trends – and what they want for the industry’s future. Among them, Robert Rivenburgh, CEO of Mars United Commerce, highlights the transformative role of creativity in retail media. Check out the full article for more insights and predictions from industry leaders: https://lnkd.in/d5DEugsK _ #PublicisCommerce #MarketingTrends #RetailMedia #Creativity #2025Predictions

The Power of Retail: How to Expand Your Audience and Boost Sales In this video, I discuss the benefits of retail and how it can help you reach a new audience, make large sales, and ensure consistent revenue. Learn how to leverage retail seasons to your advantage and increase your chances of getting your products stocked. #shorts #RetailStrategy #AudienceExpansion #BoostSales #RetailBenefits #SeasonalRetail #ProductStocking #RetailSuccess #BusinessGrowth #RevenueBoost #RetailTips

Live from Path to Purchase Institute's Storefronts: Andrew Lipsman kicked off the event with an insightful perspective on how in-store media can become the new TV, including a preview of consumer research fielded by Vestcom to be revealed soon! Some key takeaways: - Physical stores are emerging as the next big media channel, giving brands the opportunity to engage customers at the critical point of purchase -  Three key tenants around the value of in-store media are: Reach, Quality and Performance -  In-store audience reach significantly surpasses most digital channels and are comparable to that of major broadcast TV - In-store media outperforms every other major media channel in terms of ad experience and ad attentiveness - In-store ads deliver sales with 1 in 4 shoppers trying a new product or buying an unplanned item based on the influence of in-store digital screens Stay tuned for further insights from Vestcom on consumer perceptions of emerging in-store digital formats. Exciting times ahead as retailers and brands harness the potential of in-store media to engage larger, more attentive audiences! #Storefronts2024 #RetailMedia #InStoreMarketing #ShopperEngagement #DigitalTransformation #RetailInnovation #shelfedge #Vestcom

Challenger brands such as Karma Shopping, Canles Shoes, and Kueez Entertainment are capitalizing on the opportunity at X, collectively investing over $68 million this year. They are strategically positioning themselves on the platform to stand out in a less crowded media space. Check out our data featured in ADWEEK: https://gag.gl/9NDhLt In contrast, X’s former leading advertisers have returned with significantly reduced spending, totaling under $3.3 million in ad expenditures. This marks a 98% decrease year-over-year! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://hubs.la/Q02YhYnc0 Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Check out TVREV's latest report on retail media. Magnite’s Head of Retail Media Networks Gretchen Bobroff and Cassidy Diamond share their perspectives!