Elzie Flenard, III’s Post

Sammi’s Favorite Things: Hindsight: The Day Before It is no secret that I love television, movies, books and podcasts. If it is a form of entertainment, I love it! The one form I always wanted to know more about was radio serials, which were popular back in the days before many of the aforementioned mediums came to be. #audioshows #HindsightTheDayBefore #interviews #sammi’sfavoritethings #Sammi’sFavoriteThingsHindsightTheDayBefore

Will Conan O'Brien win an Emmy? "Conan O'Brien Must Go" opens with Werner Herzog describing him as a species of comedian out of sync with the world - a former late-night host driven from his natural habitat on TV, desperate for approval from the mildly engaged fans on his "podcast". A term Herzog spits out with a particular Teutonic contempt. Many people talk about podcasting IP and its translation to TV - but I think more creatives need to think about how freeing the medium can be for their process. Of course, Conan has had a great career, but he is one of the very few Hollywood stars to transition significantly to podcasting. I see a few things here to learn from Conan if you're a creative and thinking about podcasting in your own career: 1. He owns the means of production. Yes - he now has big deals with SiriusXM and HBO, but his podcast started very much on his terms. 2. He invested. No one, not even Conan, with his connections and fan base, becomes a star overnight. He made more than 30 episodes in his first season - at a time when many celebs were looking for big paycheque out of the gate. 3. He became more authentically himself. I don't know him at all - but as a casual fan who has followed him for decades I sense he's doing this for himself. 4. It has allowed him a longer career, and fueled a comedic renewal. He might be a 60 year old former SNL, Simpsons and Talk Show host, but he's red hot right now. Which brings us back to the Emmy - more than a few critics have said he has now found the "best version" of himself on TV. Personally, I've found podcasting has offered me some of that personal freedom as well. I get to take more creative risks, work with a wider group of people, and make stuff I'm genuinely passionate about. I have a few big TV projects coming out this fall that I'm really proud of - they are not directly based on podcasts, but I know they wouldn't exist if I hadn't created a new production team and practice based around the world of audio. Essentially I stopped making stuff based solely on what I thought someone would pay me for. It's maybe not investable in the scaleable way some of the way people hoped in the boom times of podcasting a few years ago - but it's likely the most lasting impact the medium will have on entertainment for those who embrace it. In the creator economy your personal brand can extend way beyond a particular show or relationship with a network, platform or company. But only if you are continually making stuff - investing in yourself - and keeping your passion aligned with your craft. #podcast #tv #career https://lnkd.in/g7_iWHTg

The face of the media has changed. What we refer to as the “mainstream” media is no longer the “main” source of news and information for a large percentage of our country. This article explains the new mainstream media…podcasts. #3BridgesConsulting #ContentCreation #Branding

How is technology reshaping the way we consume and create content? I recently had the pleasure of sitting with Chris Licht at the Worth Techonomy 24 event in New York City to explore this question and many others. Chris brings invaluable insights from his remarkable career leading major media organizations, including CNN Worldwide, and from transforming shows like The Late Show with Stephen Colbert and Morning Joe into major successes. In our conversation, Chris shares fascinating observations about how streaming platforms create new forms of community engagement, the value of truth in an AI-driven world, and how emerging technologies democratize content creation. His perspective on where media is headed - especially regarding the convergence of technology and community-building - offers valuable takeaways for the evolving media landscape. Listen to the full episode with the links in the comments below, and please leave a review! How do you think media consumption will change in the coming years? Share your thoughts in the comments. #Media #Broadcasting #Television #Innovation #Technology #Community #1800Flowers #ShareItForward #Podcast

BBC Studios and ARN's iHeart have signed a multi-year partnership deal that will see iHeart represent BBC podcasts in Australia. iHeart will sell inventory across hundreds of hours of premium BBC podcasts as well as amplifying content in market. Our podcasts are widely listened to by local audiences. Market-leader iHeart's scale, deep expertise and experience with premium brands will help BBC Studios to fully realise the commercial opportunities in the global audio market. The partnership opens the door to advertisers looking to access scale deals in the audio space across BBC and other inventory represented by iHeart. For brands who want the very best of BBC audiences in Australia & New Zealand, it offers even greater capabilities to incorporate BBC Podcasts alongside campaigns accessing the rest of the BBC Studios portfolio including BBC.com, BBC News & BBC Studios channels on YouTube, our TV channels on Foxtel and Fetch, TopGear.com, BBC Social channels, and the recently announced FAST channels on 9Now.

🎙 Which discipline should be the lead agency? In this episode of The Campaign Podcast, campaign's journalists argue the case for creative, media & social agencies to determine which should be the lead for clients. And things get a little heated... Listen to the full ep on Apple, Spotify or here: https://buff.ly/419cRX4 #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Maisie McCabe Lucy Shelley Alessandra Scotto di Santolo Beau Jackson

We all know that audio is the perfect avenue to amplify linear TV campaigns. In fact, SiriusXM Media brings an impressive average of +26pts of incremental monthly reach to broadcast and cable TV. But don’t just take our word for it—hear it from two TV stars who are diving into the world of audio. In our latest Hear it From the Host webinar, Sophie Anderson, Associate Director of Sales Marketing for Podcasts, sat down with Patrick J. Adams and Sarah Rafferty from the hit show Suits. Here’s a sneak peek into their insights on why audio is the must-have medium for brands: 🎧 Extending the Screen Connection: Adams and Rafferty share how they’re taking their TV presence further with Sidebar: A Suits Watch Podcast, bringing fans an intimate, weekly dialogue that deepens engagement. 🎧 Reaching Engaged Audiences: They believe audio is essential for brands looking to connect with passionate listeners who crave meaningful content. 🎧 Building Authentic Partnerships: Adams and Rafferty emphasize the unique bond podcasts create between hosts and advertisers, allowing for storytelling that truly resonates. And there’s so much more! Don’t miss out on the full conversation. Check out the highlights below, or watch the full on-demand webinar!

"Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it." Listen to this episode of the Borrell Associates Inc. podcast with Gordon Borrell and Corey Elliott. Link is in the comments. Basis Technologies #digitaladvertising #publishers #newspapers

'Why would anyone listen to a podcast on something they're not interested in?' I talk a fair bit about coming from a radio background and why broadcasting has fundamental differences compared to podcasting. The clue is in the word: broadcasting. You're trying to please everyone. But podcasting in turn is narrowcasting. Don't try to please everyone because most of them aren't interested anyway. Focus on the small but engaged potential audience who really care. The work I do with clients centres on identifying their core target audience. It's not about appealing to a mass audience. It's about focusing on a niche and doing it damn well. There is an audience for everything. If you think what you do is too niche or dull to consider audio, you're probably missing a trick. Clip taken from my talk at Doncaster Business Showcase a few weeks back.

Audiences engage MORE with audio advertising with increased frequency.  Regarding PURCHASE INTENT: The higher the immersion, the more likely listeners are to purchase...in other words, as the ad told a story and the listener had an "experience" with the message, they were more likely to buy...and that is all driven by frequency. Nu Media Mix helps brands connect to listening audiences who become their new customers. Learn more at: https://numediamix.com/ #radio #podcasts #numediamix #marketing #frequency #demandgeneration