Electronic Arts (EA)’s Post

"𝗔𝗿𝘁 𝗮𝗻𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗼𝗳 𝗘𝘃𝗲𝗻𝘁𝘀" Merging theatrical language with technological innovation creates experiences that transcend tradition, turning every event into a multidimensional universe. Every detail, from stage design to live performances, merges into an immersive narrative connecting past, present, and future. Imagine a show or gala dinner transforming into an immersive theatrical experience: sets inspired by grand stages, performances blending dance, music, visual arts, and the use of technology to link tradition with modernity. This is the vision I bring, merging the timeless allure of theater with the spectacle of innovation. 𝐴𝑠 𝑀𝑎𝑟𝑠ℎ𝑎𝑙𝑙 𝑀𝑐𝐿𝑢ℎ𝑎𝑛 𝑠𝑎𝑖𝑑: "𝑇ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑒 𝑝𝑟𝑜𝑐𝑒𝑠𝑠 𝑖𝑠 𝑎𝑙𝑤𝑎𝑦𝑠 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑖𝑐𝑎𝑙." #CreativeInnovation #ArtAndTechnology #SpectacularEvents #ContemporaryTheater #ImmersiveExperiences #StageDesign #LivePerformances #TechnologyInArt #UniqueEvents #TheaterCreation #FutureOfArt #CulturalInnovation #GalaDinner #InfluencerCulture #ArtAndEvents #TotalShow

The Shape of Sound brought together three of our favourite things: sound, science, and art. By exploring Cymatics and using Chladni Plate experiments, it visualised audio frequencies, blending the analog beauty of waveforms with digital technology. 

Check out how Digital Domain used Mari on 'Echo.' Beautiful work! 🤩

“...Members' and volunteers' conceptualizations of records, programs, and practices are multifaceted and require viewing the relationship between records, programs, and practices as generative and recursive. Such conceptualizations also demand tracing the conditions that facilitate or impede members' and volunteers' ability to make things happen with the resources to do so.” Read Sony Prosper's award-winning essay in the latest #AmericanArchivist. https://ow.ly/17M550SAKzp

Hello friends and colleagues! Please take a moment to watch the latest edition of 'Briefly'. This newscast highlights the opening of nominations for the 2025 National Association of Broadcasters Technology Awards and includes updates on Lawo's technologies being used for both training and production at the University of Music and Performing Arts Vienna, Panasonic Connect Europe's first LED display, a key appointment at Warner Bros. Discovery Nordics, a 4-channel Line Selector from Black Lion Audio, and DJI's new miniature wireless microphone. Enjoy!

Out of Sync in the News Symphony Imagine an orchestra with all the instruments but lacking harmony. That’s what it feels like when a news station with a bold red bubble logo aims for top ratings but misses the mark. It’s not about budget; they have the resources. The brand speaks ideas, but they’re not fresh enough to captivate an audience seeking something new. For a network with the tools to lead, it’s time to look beyond just delivering stories. They need to hit the right notes—bringing relevance, creativity, and a spark that connects. The potential is there; it’s time to make it sing. Now look at Elon making a spark. Not even spending a dime. Just feeling it.

🎵 "Motionless": A Sonic Journey Through Creativity 🎶 When genres collide, magic happens. "Motionless" is not just a track—it's a canvas where soundscapes from different worlds merge, creating a unique auditory experience. 🌌 Creative Sound Design Every note in "Motionless" tells a story. From the atmospheric textures that transport you to distant realms to the crisp, rhythmic undertones that ground you, the sounds are carefully curated to spark imagination. Ethereal synths meet organic samples, creating a blend of natural warmth and futuristic edge. 🎛️ A Fusion of Genres Why choose one genre when you can have them all? "Motionless" intertwines: Ambient for introspection and calm Electronica for a pulse of energy Cinematic elements that add drama and storytelling The result? A multi-layered composition that shifts seamlessly between vibes, keeping you hooked at every turn. ✨ The Art of Blending This track doesn’t just borrow from genres—it reimagines them. Each layer complements the other, weaving a sound tapestry that feels cohesive yet unexpected. It's in this balance of contrasts where the creativity truly shines. 🌍 Middle Eastern Echoes & Assassin’s Creed Vibes Listeners have shared that "Motionless" evokes vivid imagery of ancient Middle Eastern landscapes and adventures reminiscent of the Assassin’s Creed universe. The fusion of atmospheric melodies with rhythmic undertones creates an immersive, story-like experience, as if you’re exploring hidden worlds or embarking on a timeless quest. 🎧 Take a Listen: How do these blended genres make you feel? Which moments stand out to you? Let’s talk about the journey this music takes you on! 🌟 Song: https://lnkd.in/eGqtpGY4 #TheraXProductions #SoundCreativity #GenreFusion #MusicInnovation #CinematicSoundscapes #ElectronicMusic #AssassinsCreedVibes #MiddleEasternInfluences #FilmScore #Score #MusicScore #Composer

“As creatives, as artists, we need to be more vulnerable. We need to allow people in a little bit more, so they see all these different dimensions of who we are. It's incredible what impact that actually has on our overall ability to engage with people, because we focus on the work and we focus on our clients.” – Eddy Herty, STUDIOS https://lnkd.in/edKReqqK

Why did the Grateful Dead work with WEKA to put together their 3D show at Sphere? Producing an experience that ran on a 1.5PB dataset, rendering the enormous files required for high-quality 3D images, and preserving the flexibility necessary for the flow of an experiential show built around musical jam sets without a pre-determined order or time limits required a flexible, high-performance technology platform. Most pertinently, WEKA made it possible for Dead & Company to push content out across a 100 gig network at actual 100 gig speeds, delivering very big files very fast. Truly amazing to see how next gen AI infrastructure can be used to enhance the creative landscape and create unforgettable experiences for music fans. https://lnkd.in/eNdmGEPY