Electronic Arts (EA)’s Post

#16-Sound Off - Unlocking the Magic of Entertainment Venues, Arcade Maintenance Mastery, and the Beat of Music Games Ever wondered what it takes to keep the fun flowing seamlessly at your favorite entertainment spots? Join us as Kevin Williams and I dissect the secret sauce to an exceptional guest experience in the fast-paced world of location-based entertainment. We're not just talking the thrill of the games, but the science behind strategic machine placement and the magical touch of engaging conversation. Whether you're curious about the impact of clustering pinball machines or want to learn how every visit can become an unforgettable journey, this episode is your backstage pass to understanding what really makes or breaks a venue's vibe. But the excitement doesn't stop there! Tune in for some candid, chuckle-worthy tales from the arcade frontlines, where broken machines spell opportunity and dust is the enemy in a never-ending battle for operational excellence. Kevin illuminates the evolution of amusement maintenance — from the American to European approaches — and shares invaluable advice on keeping high-tech games in tip-top shape. And for the rhythm in all of us, we hit the play button on the resurgence of music arcade games, discussing everything from the dance revolutions of the past to the beat-pumping potential of the future. Get ready to level up your understanding of the entertainment industry with insights that could inspire the next big gaming craze!

There's a nice piece on Gameindustry.biz this morning about Dundee's history as a global game industry hub, as well as the convergence of games and media via real-time engines and virtual production. 4J Studios and the amazing creative space we have here at Waters Edge figures prominently in that future! https://lnkd.in/e8c84fKV

Games can be more than just a pastime, they can transform culture... By engaging your team in interactive and meaningful ways, games can help to break down barriers, build trust, and foster a deeper understanding of diverse perspectives.

Squeezing some time between #CES2025 meetings to tour our lively Sony booth more thoroughly, which showcases some of our latest #creative & #immersive initiatives! 🎭 Both in terms of unleashing new dimensions of #entertainment #storytelling (e.g. XYN Spatial Content Creation workflow, PXO AKIRA Vehicle Processing System), transcending existing boundaries of #content (e.g. reimagination of PlayStation top hit Horizon Zero Dawn in a lighthearted, #Lego-themed world) or infusing well-known #characters & #narratives in Location-Based Experiences (e.g. becoming for an instant one of the Demon Slayers, or facing The Last of Us zombies in a multisensorial battle). 🤹🏻♀️🎨🎪

Gaming leaders from Electronic Arts (EA), Ascendant Studios, and Extraordinary Friends are sharing the secret sauce. 🚀 🎮 Nicolas Reinhart, Regine Weiner, and Scott Pytlik discuss:  • Mastering game discoverability in a crowded market  • Building player-centric strategies that drive engagement  • Adapting to evolving player preferences and trends 👉 Watch "Blueprint to Blockbuster" now [https://lnkd.in/gQpt8EUf] #GameDev #PlayerInsights #GamingLeadership #Discoverability #GameMarketing Watch here: https://lnkd.in/gQpt8EUf

EA releasing many of their patents on disability assistance tech is a smart move. Especially given recent statements indicating Console tech reaching capacity and many seeing exclusivity as "limiting", it's obvious the next path for growth is about expanding access to games. Both expanding access to the vast amount of content that already exists, and expanding ways we can play it (handheld, streaming, cross-play, etc.) Next year we will see a focus on growing these areas.

Does your arcade, FEC, trampoline park, or theme park perform how you want it to? Today, we offer 3 powerful strategies for striking the golden balance between maintaining costs and maximizing profits! 1. Choosing the right mix of games is all about understanding your audience. Claw machines are for families, while arcade classics can be for everyone! 2. Leverage your claw machines strategically, and keep them interesting! 3. Place your games where they’re highly visible. But these tips are just the beginning. You’re still missing the 4 most essential tips on how to stay ahead of trends in your entertainment venture. Read the full blog to learn more: https://lnkd.in/duDJRfWJ

🧙Guess who joined the wizarding world? We’re so excited to announce our partnership with Warner Bros. Games to bring safe, curated, and accessible modding to Hogwarts Legacy. Starting January 30th, Steam (Valve corporation) and Epic Games players of the critically acclaimed open-world RPG will have access to immersive new quests, expanded dungeons and character customizations directly within the game. Alongside this, the #CurseForge-powered Hogwarts Legacy Creator Kit will be available for in-game creators to harness their artistry for millions of gamers to enjoy. This partnership marks yet another monumental step in empowering gamers and creators alike through UGC, and we can’t wait to see how the community transforms Hogwarts Legacy into a game of infinite possibilities. Read more: https://lnkd.in/dJpRteBs #GameDev #HogwartsLegacy #GamingIndustry #GamingNews

The evolution of Family Entertainment Centers is a fascinating journey! They've shifted from traditional games to interactive experiences that engage the whole family. What innovations have you seen that blew your mind? Read more: https://lnkd.in/dWghwikq #FamilyEntertainment #EntertainmentEvolution #FECTrends #FamilyFun #AmusementCenters #PlaytimeRevolution #KidsActivities #FamilyBonding #EntertainmentIndustry #LeisureTrends #FamilyOutings #InteractiveFun #PlayCenters 

🚀 How BlackTrax Made Pac-Man Come Alive in Manchester! 🎮✨ Imagine a live event where Pac-Man isn’t just on a screen but weaving through a maze in real time with ghosts chasing him, perfectly synchronized to the lights, sound, and audience energy. That’s exactly what happened in Manchester—thanks to #BlackTrax and the incredible team at The Ents Inc Here’s the cheat code we used: 🎯 Precision Tracking: Every move Pac-Man made was tracked and translated instantly to dynamic lighting and sound. 💡 Immersive Storytelling: Lights, visuals, and sound followed the action seamlessly, pulling the audience deeper into the world. 📈 Efficiency + ROI: BlackTrax eliminated manual delays and unlocked new creative possibilities—faster setup, flawless execution, and maximum wow-factor. Massive kudos to The Ents Inc for pushing boundaries and redefining live entertainment. 💥 💭 What would YOU create if you had tools like this? Let’s hear your bold ideas! 🎤 #LiveEvents #Innovation #ImmersiveTech CAST Group of Companies Inc. #blacktrax