Edahn Golan’s Post

The US jewelry market was on a roller coaster ride in 2024. While overall sales rose, key components under-performed. Natural diamonds lost some of their sparkle, but those that did opt for them were willing to dig deep into their pockets and pay more.   That was not the only departure from Econ 101 mainstays. Demand for lab-grown diamonds continued to soar; however, prices sank even lower as consumers regard them as the low-cost option and expect to see prices decline even further.   Total jewelry sales inched up 1.4% in 2024, and unit sales eased down 1.4%. The modest performance was mainly due to declining revenue from natural diamonds.   In recent years, retailers have kept pushing up their gross margins, and in 2024 they climbed to an average of 49.6%.   Memo goods remained at 7% of sales, and inventory levels were unchanged from 2023, indicating that retailers are more actively managing their costs and reducing risks. All these are components of the industry’s realignment.   And the answer to the question on many industry members minds: lab grown held a 14% market share in 2024. That and more in Tenoris' market report. https://lnkd.in/dxaj9hgi

  • Total US jewelry sales chart YoY 2024 Jan 2023-Dec 2024. Source: Tenoris.bi, Analysis: Edahn Golan
Thomas Gelb

Technical Advisor at Project Assure

1mo

Interesting report Edhan. A lot of useful information. I am curious about your prediction surrounding gross margins. 70.8% seems extremely high to me considering the relative pricing transparency in the diamond industry compared to prior decades. How long do you think retailers can charge around $3.50 for every $1 in cost?

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Ram Glick

A Sales, Marketing, Branding and Loyalty Consultant for the Cruise, Luxury & Retail Industries

2mo

A great report, again, Edahn! 2025 will be a make-it or break-it year for many brands and retailers.

Benjamin King

Chief Executive Officer at Diamonds de Canada Ltd.

1mo

Any insight on the increase of the price of gold contributing to the increase in sales revenue? If gold chain was the top seller, does that suggest a pause on diamond jewelry while the dust settles?

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Linda Coutu, MBA

Sales & Marketing Director at Umicore Precious Metals U.S.

1mo

Very informative

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