Drapers’ Post

Imagine you are watching a show at home. Then its a break for commercials that go like this: Commercial 1: ⭕ Commercial 2: ⭕ Commercial 3: ⭕ Commercial 4: ✖ Commercial 5: ⭕ Commercial 6: ⭕ Commercial 7: ⭕ The next day - which of those commercials are you most likely to remember? The same logic holds true for all marketing (and social media!). As you scroll through your feed - what sticks out? What will you remember? Something eye-catching Something that BREAKS THE PATTERN We become apathetic to the routine and familiar. ⭐ For marketing to work, you need to 1. Get Attention 2. Communicate something worthwhile 3. Be persuasive I see so many businesses who are doing 2 and 3 - but just CANNOT get #1 And if you can't get attention - then don't bother with 2 or 3 because no one is there to listen! 🔴 Also NOTE --- When this ad first ran, The entire ad was printed in black and white (partly because Volkswagen didn’t have the budget to print in color). This constraint ended up proving to be a huge BENEFIT. Next to all the colorful ads - the black and white stood out, big time. #contentmarketing #socialmediamarketing #socialmediatips (Credit for X and O analogy to the great Dave Trott) Legendary Volkswagon Ad by the incredible DDB If you want to join me next week to learn hands on how to improve your marketing by creating a website that captures attention --> https://hubs.ly/Q02sfqyx0

FYI: How a one-sided billboard lease led to litigation between Lamar and Grace Outdoor (Billboard Insider): Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. Billboard Insider’s take: … a one-sided lease creates resentment If the board isn’t doing well then share the board results with the landlord and explain why you can’t increase the rent. If the board is […] #DOOH #digitalbillboards #digitalsignage

FYI: How a one-sided billboard lease led to litigation between Lamar and Grace Outdoor (Billboard Insider): Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. Billboard Insider’s take: … a one-sided lease creates resentment If the board isn’t doing well then share the board results with the landlord and explain why you can’t increase the rent. If the board is […] #DOOH #digitalbillboards #digitalsignage

How a one-sided billboard lease led to litigation between Lamar and Grace Outdoor (Billboard Insider): Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. Billboard Insider’s take: … a one-sided lease creates resentment If the board isn’t doing well then share the board results with the landlord and explain why you can’t increase the rent. If the board is […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How a one-sided billboard lease led to litigation between Lamar and Grace Outdoor (Billboard Insider): Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. Billboard Insider’s take: … a one-sided lease creates resentment If the board isn’t doing well then share the board results with the landlord and explain why you can’t increase the rent. If the board is […] #DOOH #digitalbillboards #digitalsignage

🤔 Let’s play Guess the Ad with Nicky Bullard President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council! Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀 #advertising #generalknowledge

How a one-sided billboard lease led to litigation between Lamar and Grace Outdoor (Billboard Insider): Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. Billboard Insider’s take: … a one-sided lease creates resentment If the board isn’t doing well then share the board results with the landlord and explain why you can’t increase the rent. If the board is […] #DOOH #digitalbillboards #digitalsignage

Redheads in Advertising: The Surprising Truth Discover the intriguing overrepresentation of redheads in commercials despite making up only 2% of the population. We explore the reasons behind this phenomenon and how it influences our perceptions of advertising. Watch out for those fiery locks next time you tune in! #RedheadRepresentation #CommercialTrends #AdvertisingInsights #MarketingAnalysis #HairColorDiversity #MediaInfluence #RedHair #VisualCulture #PopCulture #ConsumerBehavior

Brands have either started to tease their ultra-expensive advertisements or released the spots in full, building anticipation for commercials that will air during what is typically the most-watched event of the year. https://trib.al/mgEmG8y

🔸 The creative industry IS in a crisis of confidence, BUT it shouldn't be 🔸 ⬆ There is a wealth of brilliant creative talent, who when fully unleashed on creative problems for brands, can change the trajectory of a business. This is as true today as it has ever been. ⛔ But some networks have a myopic focus on awards, and dedicate huge budgets to try and secure them, and it's doing that talent and those brands a disservice. At worst, that myopia is paralysing for creative thinkers as priorities get increasingly twisted and their confidence eroded... 🔊 Awards were always a happy underline on brilliant thinking. Not the end goal in itself. The more we remember it's about unleashing our brilliant creative talent on solving problems, the more stand out and unique the answers will be. 📣 Give your talent confidence and invest in them before awards - they are worth so much more than a trophy... #campaign #ARKAgency #brand #agency Matthew Goff / Goffy