Douglas Rozen’s Post

Successful retail media requires the right infrastructure that makes it easy for both buyers and retailers to execute campaigns at scale. A nice example where Nemlig.com, Denmark’s leading online grocery store, is upgrading their retail media capabilities with Nexta and Adform. https://lnkd.in/d2P4eVM2

Discover the new frontier of retail media. Retail media is defined by the opportunity for brands to buy ad space on retailer platforms, such as Walmart, Kroger, or Amazon, to promote their products. Today’s consumers expect more than just a basic product listing. They want to see multiple high-resolution images, detailed product descriptions that address their specific needs and additional content that enhances their understanding of the product. Learn how to lead your retail media strategy and capture consumer attention with insights from this article.

This Kevel article discusses the pros and cons of owning versus outsourcing your retail media platform, what other options are out there, and why owning your retail media platform is ultimately the best way to scale your business. https://lnkd.in/g-NYxc8F

Retail media is revolutionizing the advertising world! 📢 There’s a major shift happening in the advertising industry, and it's all about retail media. Once a niche concept, retail media has skyrocketed to the forefront, becoming a crucial revenue stream for major brands. Here’s what you need to know: What does retail media include? 💠On-site advertising: ads and videos on a retailer’s website, app, or physical stores. 💠Off-site advertising: using a retailer’s first-party data to target customers on third-party channels like social media. How big is the industry?  The numbers are staggering: 💠Global spend: expected to reach $140 billion this year, accounting for over 20% of all digital ad spending. 💠Amazon's revenue: $46.9 billion from retail ads, making it the third-largest advertising platform in the U.S. 🦁 Industry Insights from Cannes Lions: The recent Cannes Lions festival highlighted retail media’s importance, with major deal-making and discussions on partnerships between retailers, content providers, and ad tech companies. Stay tuned for more updates as this exciting industry continues to evolve! For more in-depth details, check out the full article: https://lnkd.in/dsZejdRu  #RetailMedia #DigitalAdvertising #MarketingTrends #CannesLions #AdvertisingIndustry #BusinessGrowth

Sean Cheyney, Vistar's Head of Retail Media, shared several insights with Kathryn Lundstrom for a recent ADWEEK article! 🛒✨ Sean offers his perspective on where commerce media is headed in 2025—diving into the opportunities and challenges shaping this rapidly evolving space. From the rise of retail media networks to the integration of data-driven strategies across the commerce landscape, Sean’s expertise sheds light on how brands and advertisers can navigate and thrive in this dynamic environment. Check out the article here: https://hubs.la/Q031gRsl0

Retail media networks — whose leaders include Amazon, Walmart and Target — are expected to make up one-fifth of worldwide digital ad spend in 2024, raking in $140 billion, up from $115 billion in 2023, according to eMarketer. Specialty retailers like The Home Depot and Wawa, Inc., as well as companies beyond traditional retailers, like Chase, United Airlines and now RE/MAX, have recently unveiled their own ad offerings. “The basic decision to run sponsored ads on your website and your app and so on is a fairly straightforward one, and it’s very profitable,” Keith Bryan, founder and CEO of retail media consultancy Colosseum Strategy, said. In this piece by Mitchell Parton, we also speak to Drew Cashmore, John Storms of Lowe's Companies, Inc., and Marlow Nickell of Grocery TV.

As cstore operators start to tap into the massive retail media opportunity they have in front of them, it is important to know the players in the industry they can turn to. Check out the below article from EMARKETER to learn more about some of the ad tech platforms powering the retail media ecosystem - Criteo, LiveRamp, The Trade Desk, and TripleLift.

Ensuring Ad Spend Hits the Right Targets I'm always focused on making sure our ad spend goes where it can deliver the best results. Here’s how things are shaping up this month: Sponsored Products: 83.9% Sponsored Brands: 7.7% Sponsored Brands Video: 5.2% Sponsored Display: 3.1% With the bulk of the budget allocated to Sponsored Products (right where we want it), here’s what I’m thinking for the next 30 days: - Dial in Sponsored Products even further by testing new match types or refining high-converting targets. - Reevaluate Sponsored Brands and SBV to see if there’s room to shift some budget between them to boost ROI. - Keep Sponsored Display optimized—even a small spend here can drive big results if handled correctly. It’s all about making the ad dollars work smarter, not harder. How are you planning to optimize your ad spend this month? #AmazonPPC #PPCStrategy #SponsoredProducts #AdSpendOptimization #Ecommerce

Are you reaching your customers at the right time? 🤔 ......... Ad scheduling on Amazon is one of the most effective ways to make sure your ads are shown at the right time to the right audience. By adjusting when your ads run, you can target potential customers during peak hours, reducing wasted spend and increase your ROI. For example, if you know your products perform better in the evening or on weekends, setting your ads to run during these times can help you capture more conversions. But ad scheduling isn’t just about timing, it’s also about understanding your customer's behavior and seasonality. If your product is tied to a specific time of year, like winter clothing, adjusting your ad schedule for colder months can maximize exposure when it matters most. With the right timing, your ads will Connects with customers when they're most likely to purchase. Regularly reviewing your ad performance can reveal trends and help refine your schedule. By tracking data, you can adjust for any shifts in buying behavior and make sure your ads are always working at their best.

A trend that is on the path to capture major media dollars. With advertiser's trust on the open internet buying eroding, FP data coming from walled retail/commerce garden will spearhead the next generation of programmatic buying.