The owner of the #1 restaurant in the world taught me about unreasonable hospitality.
What is Unreasonable Hospitality? → going above and beyond in the pursuit of how you make people feel
Here’s how serving a hot dog at a Michelin-star restaurant created this philosophy 🌭
One night, he overheard a table talking about their upcoming flight. This couple had tried many restaurants in NYC. But…they never tried a hot dog.
So, Will walked out the back of the restaurant and ordered hot dogs off the street. Then, he asked his highly sophisticated, master chef to prepare New York street hot dogs on a plate.
As he handed the exquisitely designed plate to the couple, Will said he wanted to make sure they went home having tried everything on their list.
They loved the hot dogs.
And Will’s restaurant changed forever. 💡
They repeated these acts time and time again making it their mission to provide unreasonable hospitality. Their dedication to this mission led to a win-win-win scenario:
1️⃣ Customers were delighted
2️⃣ Business grew via word-of-mouth
3️⃣ Staff morale soared due to collaboration, shared ownership of success, and fulfillment from making others happy
How can unreasonable hospitality be applied to every business?
Well first, excellence in your product is table stakes. Bare minimum. Heck, even excellent service is table stakes, too. It’s ONLY the above-and-beyond service that is memorable.
This is done by being present when you talk to your prospects and customers. When providing a service to someone, you must actively listen to what they are saying (and not saying).
And to stand out, make the customer be seen. They are one-of-one, and your service to them should be one-of-one.
Brief summary of this lesson:
😁 Making others happy is the most fulfilling form of happiness
📝 Unreasonable hospitality means being creative and intentional with your pursuit of relationships
🚀 The only long-term differentiator for your company is hospitality
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“People will forget what you do; they'll forget what you said. But they'll never forget how you made them feel.”
#UnreasonableHospitality #WillGuidara #VeeCon
