Digital Marketing Association of the Philippines’ Post

They say any advertising is good advertising, right? This morning, someone's marketing strategy crashed—literally—and they were desperate to work with Paradox Media and the team. Firstly, no one was hurt, and thankfully it was in the middle of the night; otherwise, this could have been a whole different outcome. Honestly, talk about turning a negative into an opportunity. Not only is everyone stopping and looking at the building, which features our obnoxious signage, but it will also be on TV, in the local paper, and on local news socials. Not great for some, but we will take the exposure for the pain of not working in the office for a while! #ParadoxMedia #ImpactfulAdvertising #ExpectTheUnexpected

Three Things on a Thursday 📢 your weekly wrap-up of three must-reads from the Creativebrief platform. This week we have... ❌ ✅ How to avoid damaging stereotypes and get representation right by Eddy Yan, New Business and Marketing Director, Wonderhood Studios 🪄 Lessons from the Wicked school of marketing ✨ The key takeaways from last month's IPA (Institute of Practitioners in Advertising) Stepping into the Spotlight event, hosted by our Editorial Director, Nicola Kemp Read more: https://lnkd.in/eMDaJHCD

In today's world, building genuine relationships with your audience is a more sustainable strategy than relying solely on traditional advertising techniques. Hear more from Louie Bacaj in episode 181 https://lnkd.in/d_8eTJ_r

110 channels of "whatever" you're into. P.S. Here are 8 more ad formats you should test: Courtesy of Savannah Sanchez: 1 Replying to TikTok comment 2 POV: ______ 3 STITCH INCOMING 4 Girl Math 5 The Easiest Way To ___ 6 This Feels Illegal To Know 7 A lot of you seem to be skeptical about ___, so let's talk about results 8 I wish I knew THIS before ___ Want more of this? Then join us at Motion's "Make Ads That Convert" It's our biggest ad event of the season! ** Picture glitter / confetti rn ** The best part? It's 100% FREE. 👉 Get your ticket here: https://lnkd.in/dPx_fN-J

Just like pumpkins thrive in October, TV thrives in the living room. The key findings from our ‘Context Effects’ study – jointly conducted by Map The Territory and Tapestry Research – have identified the key factors influencing in-home video advertising performance and how they combine to help advertisers achieve success. Cozy up with the key findings such as:  🎃 High quality, professionally-made video content drives 60% higher ad recall than non-professional. 🎃 People are 44% more likely to trust advertising seen within professional content. 🎃 Ad recall increases by 23% when watching with others (and TV is a social medium). Learn more here: https://lnkd.in/dtr_P93f

Ad timing and frequency...🧐 Are those really matter? 📊Ad Frequency: Show your ad too often, and people will tune it out. Show it too little, and they might not remember it. Aim for the sweet spot where your audience sees your message just enough to take action. ⏰ Timing: When you share your ad is as important as how often. Post when your audience is most active, whether that’s early morning, lunch breaks, or evenings. ...but do not forget, to know when your audience is active, you need to get to know them first. ---------------------- Follow me for more insight! Keep going, Gabor 🙋♂️

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Here I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. https://buff.ly/41UJmX9

This recent incident is a great example if why it's so important to build a strong and healthy brand identity... There may be moments where you miss the mark, but having a strong reputation will lead to audiences being more understanding and forgiving of mistakes if they know of or trust your intentions. #ReputationManagement #BrandReputation #PR #PublicRelations #MediaAnalysis

Want to know the “secret sauce”? 🥫 Just take ACTION Onboard the FEEDBACK Make CORRECTIONS Then rinse and repeat ad infinitum. But at the heart of this is knowing your WHY If you’re not sure what yours is, comment Why below to receive our “Seven Levels of Why”

🚨New series alert: Madhive teamed up with TVREV to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and Madhive's SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out below ⬇️