How India SaaS market breakpoints differ

With over $20 Bn invested in the last 10 years, the Indian SaaS market is poised for explosive growth, projected to reach $70 billion by 2030 💰 #chartoftheday

The Indian SaaS market is currently valued at $14 Bn and is expected to become a $70 Bn opportunity by 2030. As such, vertical SaaS is a massive opportunity waiting to be unlocked in India.

Building a SaaS business in India requires fundamentally reimagining the traditional SaaS playbook, from sales strategies to organizational structure. The Indian market demands a high-touch, relationship-driven approach, where pricing strategies must be tailored to local preferences, and collections must be kept up to date.

India's SAAS market projections

Building SaaS Product in India and Selling to US is common. Selling SaaS to Indian SMEs has always been thought a daunting task. We at Famepilot took this challenge, and realized the key to success in Indian SaaS eco-system is to be close to your customers all the time. Indian SaaS buying demands are different from US. US Sales Playbook does not fit well into Indian perspective. As a founder, If you are not spending or not willing to spend at least 50% of your time meeting and talking to your customers, then you need to relook your SaaS selling plans. Indian Customers are super helpful and can give you multifold expansions if they believe in you and your product 😊 #famepilot #SaaS #IndianSaaS #ORM #listings #EnterpriseSaaS #reviewsmanagement

The most popular SaaS benchmarks are based on artificially low interest rates from 2008-2022 and should be ignored. Here are 7 bad benchmarks from the ZIRP era we need to move past: 1. SDRs for <$10K ACV 2. 24+ month CAC payback period 3. 90+ days sales cycles for <$20K ACV 4. <60% quota attainment for large sales teams 5. <3:1 LTV:CAC 6. $500K OTE for CROs at <$10M ARR companies 7. T2D3 growth expectations This is why P&L fluency is so important for data-driven GTM execs. Because you have to understand not just the benchmarks but the underlying business reality supporting those benchmarks. Living in a Profitable Efficient Growth (PEG) world means resetting your benchmarks for efficiency.

My colleague Rohit Kaul got Aakrit Vaish of Haptik to open up his playbook for building a top down enterprise saas business selling into India. That is right, India. Narrative violation! There is an iron-clad belief that there is no saas market in India and every saas co out of India has to sell only in the US. That is not entirely true, as we see from examples like Haptik and many others. India can be a meaningfully big market, and you can get to a decently sized ARR that can help lay the foundation for global expansion. Link to the article: https://lnkd.in/ggr26z8i

Dear #SaaS founders: if your NRR has dropped below 100%, you're not alone 🙋♂️ 📈 In 2022, every expectation for how SaaS companies grow changed. Since then, acquiring new customers has become more complex, time-consuming, and expensive. The way we typically think about SaaS growth must change, and business leaders are looking at Net Revenue Retention (#NRR) as the most vital metric for sustaining growth in 2024 and beyond. ChartMogul's report dives into the latest NRR trends from over 2,500 SaaS businesses, guiding #founders in setting achievable expectations about growth in this new era of Software as a Service ⬇ https://lnkd.in/eADRyU6Y

In this week’s edition: Why SaaS vendors are losing net revenue retention and how outdated partner incentive schemes are contributing; NinjaOne’s plans for SaaS management, AI, and more; Unifyer’s bid to unify the entire channel in one PRM; a new MSP sales and marketing event from MSP Camp and The Tech Tribe, and more! #channelholic #msp #cloudcomputing #saas https://lnkd.in/gYbB5dGh

Building SaaS in India? Embrace the 'Dhandha'. We're come across SaaS success stories from the West: self-serve models, monthly subscriptions, product-led growth. But my experience in the Indian market tells a different story. Here, it's a world of Consultative solutions, Capex + Opex, service-led sales etc. The classic SaaS playbook just doesn't cut it in India. A recent blog by Blume Ventures perfectly encapsulates what I’ve been experiencing firsthand. HUGE shoutout to Aakrit Vaish and Rohit Kaul for this gem and highly recommend reading - https://lnkd.in/g2y6twTK "In India you need to be a customer-obsessed founder versus a product-obsessed one." - Aakrit Vaish this line resonated a lot! Here are some key insights from the blog: Customer Obsession > Product Obsession: In India, it's about building deep relationships and understanding your clients' unique needs, even if it means adapting your product roadmap. No Line-Item Budgets: Forget easy software trials; budget approvals are centralized and require strong ROI justification and a compelling innovation narrative. Networks Matter: Cracking the market requires building trust through personal connections and industry reputation – digital marketing alone won't cut it. My take? This is even MORE crucial in the age of AI. We need to move beyond cost optimization and focus on delivering holistic value: Experience + Cost Optimization + Revenue Improvement. The shift from "Software as a Service" to "Service as a Software" demands a consultative approach, understanding that our products are simply tools to empower our clients' success. PS: Co-author #GeminiPro #AI #SaaS #PlayBook