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Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to #programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. In this piece by Seb Joseph, we speak to Michael Rich, Rob Bradley, and Paul Bland of Havas Media Network.

✅🖥️ Variety (4/9): “Advertisers have snapped up all the commercial inventory tied to both the Opening and Closing Ceremonies, NBCU said, across both traditional TV and digital video. The company has also sold 13 different “Prime Pods” slated for the Olympics, or a single sponsorship of a half hour in primetime otherwise airs commercial-free. More than $350MM of the ad commitments secured so far has come from advertisers who have not previously bought Olympics time. Paris offers new possibilities, including an easier management of time differences between Europe and the U.S. NBC hopes to take advantage of the locale with more celebrities and influencers woven into its programming and a new navigation system on Peacock. NBCUniversal expects to secure a new high in advertising support for its Paris Olympics, giving it confidence in a new programming strategy that will put every live event on its streaming Peacock hub while reserving primetime on NBC for a curated showcase.” ⬇️ #streamingtv #ctvadvertising #olympics https://lnkd.in/eCT4d6ek

The Olympic countdown is on with just 70 days until the opening ceremonies in Paris - a highly anticipated global sporting event and a significant milestone in the advertising industry. NBCUniversal is reporting record-breaking ad sales of $1.2 billion (and counting) and a surge in spending from International Olympic Committee sponsors. And in an Olympic first, every Paris event will be available on its streaming service Peacock. This proactive step was made in an effort to capture the shift in consumer viewing habits towards digital platforms - both through online content and social media. #ParisOlympics #AdvertisingTrends #DigitalMarketing

𝗞𝗲𝘆𝘀 𝘁𝗼 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 #𝗥𝗲𝗮𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱? #𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗟𝗶𝘃𝗲 𝗧𝗲𝗻𝘁 𝗣𝗼𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 Why do these live events still draw real-time viewing? #FOMO mostly. But also, as anyone who watches recordings of live sporting events like #Formula1 or #PremierLeagueFootball can attest, it is nearly impossible to avoid seeing outcomes if you have electricity. Why are these events important to advertisers? 𝗥𝗲𝗮𝗰𝗵. 💥Maximizing reach involves a strategic blend of #LinearTV and #CTV for effective integrated media plans. While Linear TV remains relevant, its role has evolved alongside the surge of internet-connected devices, which has propelled CTV into prominence. 💥By combining both platforms, businesses can tap into extensive reach and real-time engagement, particularly during significant live broadcasts like sports and awards shows. 💥Linear is at the top of the funnel and provides massive reach--especially around big cultural tentpoles. CTV also helps with broad reach, but its granular, digital-like qualities also offer the ability to drive and measure real ROI and business outcomes. 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲? As Amy Leifer notes in the linked CNBC article: "TV is TV." Embracing the synergy between Linear TV and CTV is pivotal for maximizing reach and driving meaningful results in the evolving media landscape of 2025. RLB Consulting

The Paris Olympics may be drawing to an end, but the media strategy for this year's Games is still a hot topic. At just a week in, the flagship event already broke records for ad spending. The streaming boom has skyrocketing demand and reached audiences that have never before been ad buyers during the Olympics, unlocking more opportunities for highly targeted and personalised advertising for brands and agencies that embraced a well-coordinated, multi-platform approach.  But, what have we learnt from Paris 2024? If you’re asking us, it’s all about the data. Brands need to leverage the data-driven insights offered by streaming platforms to craft compelling, contextually relevant ad content - and Paris 2024 has demonstrated the power of this approach to reach unheard-of levels of engagement. Stay ahead of the curve by embracing the evolving digital ecosystem. Get in touch to learn how we can elevate your strategy to keep you one step ahead in a rapidly digitising world. #DisruptiveDigitalMarketing #DigitalMarketingExperts #AdSpending #Streaming #PerformanceMarketing #SummerOfSport 

As ad spending stabilizes and even grows in 2025, sports and live events continue to drive value for media companies. From the Super Bowl to the NBA season, advertisers are seeing the benefits of engaging audiences during high-stakes live programming. Key Insights: Sports Dominate: Commercials during live sports generate 24% more engagement than other programming, making sports a cornerstone of media strategies. Streaming & Linear TV: While streaming services like Netflix are expanding into sports, linear TV still captures six times more ad impressions, emphasizing the need for a unified approach. Women’s Sports Growth: Opportunities in women’s sports are on the rise, with increasing viewership and engagement. Takeaway for Advertisers: The convergence of linear and streaming platforms offers new ways to maximize audience reach while leveraging targeted performance. As ad budgets stabilize, integrating both mediums will be critical for success. Where do you see the future of advertising heading in this evolving landscape? Let’s discuss! #MediaTrends #Advertising2025 #SportsMarketing #Streaming #JustinMirche

The countdown is on! CTV Ad Days Europe is set to commence in just one day, on May 30th at the America Square Conference Centre in London and you still have the opportunity to join us! Anticipate a day filled with groundbreaking insights and unmatched networking experiences, as we gather distinguished professionals from the leading brands, agencies, publishers, and adtech firms in the programmatic and digital media landscape. Our hot topics: 1️⃣ The year of streaming ad tier consolidation 2️⃣ Unstoppable FAST 3️⃣ Solving the CTV identity crisis 4️⃣ Brand safety and CTV advertising 5️⃣ The reinvention of operator-powered addressable advertising 6️⃣ The big European ad buyers roundup 7️⃣ Retail media meets CTV 8️⃣ The road to multi-currency measurement in Europe 9️⃣ Console and in-gaming advertising: here to play Book your seat with 50% off by using CTV50 here: https://lnkd.in/dfuBs-wP Permutive Synamedia Index Exchange TF1 PUB Warner Bros. Discovery Paramount GroupM NBCUniversal Banijay Rights Goldbach Group AG wedotv Sky PHD Reckitt The HEINEKEN Company Rai Pubblicità Wavemaker UK Diageo Uber Zenith ITV @cme Amazon Co-op Media Network Channel 4 T&P𝑚 dentsu M&C Saatchi Performance United.Cloud IAB Serbia OMD UK Kwalee GameTheory Spatial We Are Social Hrvatska udruga digitalnih izdavača Duart Streaming Media Magazine Women in Streaming Media Broadcast Projects: Media Connect 365 #CTVAdDaysEurope #programmatic #SVOD #Adtech #CTV #streaming

While streaming continues its meteoric rise, traditional TV remains a powerhouse for live sports advertising, consistently delivering superior ad impressions. The key isn't choosing between platforms - it's understanding how they complement each other. Take women's sports: The explosive growth in WNBA viewership across both traditional and digital channels in 2024 illustrates the power of an integrated approach. Advertisers who successfully unified their strategies across platforms saw significantly higher engagement rates and ROAS. The projected $1T+ global ad market in 2025 isn't just about growth - it's about sophistication. The winners will be those who master cross-channel optimization and understand that digital and linear aren't competitors - they're partners in delivering unprecedented reach. https://lnkd.in/e8dnmRnS

The Walt Disney Company at CES this week introduced biddable contextual ads for live sports. This will allow advertisers to enhance their visibility during pivotal moments in sports and live entertainment events. This innovation opens up new avenues for advertisers seeking to amplify their reach in real-time experiences. #Disney #CES #AdvertisingInnovation Learn more: https://lnkd.in/gKhqZ2Ci

The question from the IAB was "in 2025 what's going to tip the scales on viewership from majority linear to majority streaming?" My answer: SPORTS. It probably already has, without a true universal currency who really knows. But I can say the evidence was strong in that there was a waiting list of +100 brands and agencies for our Women's Sports NewFront. Thank you to the IAB and ADWEEK for caring about our perspective on the future of fandom and value of women's sports. https://lnkd.in/euZNcXdP #upfronts #newfronts #womenssports #sportsdata #streaming