Nurlan Urazbaev’s Post

ICYMI: In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

FYI: In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

FYI: In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this: IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. The Value of In-Store Retail Media In-store Retail Media […] #DOOH #digitalbillboards #digitalsignage

ICYMI: IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment: The standards are the result of a joint initiative between IAB Europe and IAB that builds on the IAB/MRC Retail Media Measurement Guidelines and IAB Europe’s Retail Media Measurement Standards released by IAB in January 2024 and by IAB Europe in April 2024. Developed through a highly collaborative process involving key industry stakeholders, the effort […] #DOOH #digitalbillboards #digitalsignage

ICYMI: IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment: The standards are the result of a joint initiative between IAB Europe and IAB that builds on the IAB/MRC Retail Media Measurement Guidelines and IAB Europe’s Retail Media Measurement Standards released by IAB in January 2024 and by IAB Europe in April 2024. Developed through a highly collaborative process involving key industry stakeholders, the effort […] #DOOH #digitalbillboards #digitalsignage

ICYMI: IAB Releases New Standards for In-Store Retail Media Measurement: '[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. Vetting in-store ads These standards drill down into what’s necessary for advertisers to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: IAB Releases New Standards for In-Store Retail Media Measurement: '[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. Vetting in-store ads These standards drill down into what’s necessary for advertisers to […] #DOOH #digitalbillboards #digitalsignage

FYI: IAB Releases New Standards for In-Store Retail Media Measurement: '[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. Vetting in-store ads These standards drill down into what’s necessary for advertisers to […] #DOOH #digitalbillboards #digitalsignage