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Editor-in-Chief at Digitalsignagepulse.com - the global DOOH news monitor

How And Why Grocery Retail Media Networks Are Evolving (AdExchanger): By Gloria Dawson. Grocery retail media, specifically, was projected to reach $8.5 billion last year out of $129.9 billion of total US RMN spending, according to grocery research firm Grocery Doppio. Grocery chains offer a growing array of digital advertising and out-of-home opportunities, from in-store audio to in-app ads that can be targeted directly to […] #DOOH #digitalbillboards #digitalsignage

How And Why Grocery Retail Media Networks Are Evolving (AdExchanger)

How And Why Grocery Retail Media Networks Are Evolving (AdExchanger)

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