Nurlan Urazbaev’s Post

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

FYI: Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

FYI: Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

FYI: One of Germany’s largest grocery chains launches a 3,500+-screen in-store media network (Invidis): by Florian Rotberg. Edeka has launched a new, national in-store retail media network on January 1, 2025; it includes more than 3,500 screens in around 2,000 Edeka stores and is also available for non-endemic campaigns. As part of the new network, Edeka offers central access to its own and external advertising inventories. These include, for […] #DOOH #digitalbillboards #digitalsignage

FYI: One of Germany’s largest grocery chains launches a 3,500+-screen in-store media network (Invidis): by Florian Rotberg. Edeka has launched a new, national in-store retail media network on January 1, 2025; it includes more than 3,500 screens in around 2,000 Edeka stores and is also available for non-endemic campaigns. As part of the new network, Edeka offers central access to its own and external advertising inventories. These include, for […] #DOOH #digitalbillboards #digitalsignage

One of Germany’s largest grocery chains launches a 3,500+-screen in-store media network (Invidis): by Florian Rotberg. Edeka has launched a new, national in-store retail media network on January 1, 2025; it includes more than 3,500 screens in around 2,000 Edeka stores and is also available for non-endemic campaigns. As part of the new network, Edeka offers central access to its own and external advertising inventories. These include, for […] #DOOH #digitalbillboards #digitalsignage

Last week, for the first time, I got to talk about Retail Media Ads in my advanced Advertising Management class, based on examples from Amazon Ads, Walmart Connect, and Instacart Ads. Looking forward to hearing your thoughts. Let me know if you want to see here more stuff like this)

FYI: How And Why Grocery Retail Media Networks Are Evolving (AdExchanger): By Gloria Dawson. Grocery retail media, specifically, was projected to reach $8.5 billion last year out of $129.9 billion of total US RMN spending, according to grocery research firm Grocery Doppio. Grocery chains offer a growing array of digital advertising and out-of-home opportunities, from in-store audio to in-app ads that can be targeted directly to […] #DOOH #digitalbillboards #digitalsignage